Is Digital Assurance and Testing the Secret to a Sustainable E-commerce Strategy? - Part 2
March 29, 2019

Akshaya Choudhary
Cigniti Technologies

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Digital transformation has revolutionized the consumer behavior in terms of their purchasing pattern and check-points. Hence, knowing the opportunities and challenges in the digital space, a lot of attention is driven towards Digital Assurance and Software Testing.

Start with Is Digital Assurance and Testing the Secret to a Sustainable E-commerce Strategy? - Part 1

What Makes Digital Commerce or E-Commerce so Compelling?

A recent study from Carnegie Mellon University showed that an e-commerce model results in a 35% decrease in the total energy consumption and Carbon Dioxide emissions as compared to a traditional retail shopping model. The study also suggested that about 65% of the total emissions of a traditional retail model stem due to customer transport to and from the store. By eliminating this need to commute, e-commerce is lowering the carbon imprint significantly.

Not a single level of business remains impermeable in this digitally-transforming era. With this, the focus has shifted to deliver enhanced user-experience, which can be achieved by taking an intuitive, technology-driven approach.

One of the main attractions of online shopping, where physical stores fail miserably, is the ability to offer a customized user-experience determined by an individual’s past purchases, searches, and interests. Retail is headed towards a data-driven future, where Big Data and AI will be the critical spearheads, driving the conventional retail stores to the success of their digital commerce strategy. Soon, every stage of the retail framework will be backed by a sophisticated technology and will require the support of enterprise e-commerce application testing. The data gathered along a supply chain will have to be analyzed and interpreted by a smart AI to better understand the behavior of customers.


Why is Digital Assurance and Testing Critical?

The need to streamline an organization’s digital value chain and to offer a seamless user experience makes Digital Assurance and Testing inevitable.

With the absence of a physical store, the user interface becomes the face for an e-commerce business. Its credibility is determined by how interactive and engaging its website or app is. In order to impart maximum sense of satisfaction, it is imperative for the complete online shopping experience to be smooth and glitch-free for the user. This can be achieved by implementing software quality assurance solutions that will ease the entire digital transformation process.

Digital Assurance disseminates uniformity across varied platforms through which an e-commerce business operates. In order to avoid confusion, it is critical that the layout and services remain the same across different channels as well as regions. By enabling automation, digital quality assurance and testing speeds up the process for the end user by providing real-time solutions.

One of the major threats that digital transformation brings is Cybersecurity. Users are highly sensitive and concerned about their data. Having an integrated security framework will build trust among the users, leading them to make purchases without having to worry about the confidentiality of their private information. Proactive and continuous software testing will keep an eye on any vulnerabilities and potential security threats, facilitating the deployment of necessary proactive measures.

In Conclusion

In this digitally disrupted world, the traditional stores will have to take the leap from retail to e-tail in order to stay in the picture. This transition is not only crucial for ROIs, but also for an environmentally-sustainable future. The e-tailers need to harness customer engagement by using eco-friendly packaging and energy-efficient web design. With the support of data-driven, engaging technology tools, e-commerce will be able to offer an omnichannel, secure, and convenient experience to the consumers across the globe. Implementation of digital assurance and testing will result in a smooth flow of data and safeguarding of a disaster management pathway.

Akshaya Choudhary is Content Marketer at Cigniti Technologies, an Independent Software Testing company
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