Is Digital Assurance and Testing the Secret to a Sustainable E-commerce Strategy? - Part 2
March 29, 2019

Akshaya Choudhary
Cigniti Technologies

Share this

Digital transformation has revolutionized the consumer behavior in terms of their purchasing pattern and check-points. Hence, knowing the opportunities and challenges in the digital space, a lot of attention is driven towards Digital Assurance and Software Testing.

Start with Is Digital Assurance and Testing the Secret to a Sustainable E-commerce Strategy? - Part 1

What Makes Digital Commerce or E-Commerce so Compelling?

A recent study from Carnegie Mellon University showed that an e-commerce model results in a 35% decrease in the total energy consumption and Carbon Dioxide emissions as compared to a traditional retail shopping model. The study also suggested that about 65% of the total emissions of a traditional retail model stem due to customer transport to and from the store. By eliminating this need to commute, e-commerce is lowering the carbon imprint significantly.

Not a single level of business remains impermeable in this digitally-transforming era. With this, the focus has shifted to deliver enhanced user-experience, which can be achieved by taking an intuitive, technology-driven approach.

One of the main attractions of online shopping, where physical stores fail miserably, is the ability to offer a customized user-experience determined by an individual’s past purchases, searches, and interests. Retail is headed towards a data-driven future, where Big Data and AI will be the critical spearheads, driving the conventional retail stores to the success of their digital commerce strategy. Soon, every stage of the retail framework will be backed by a sophisticated technology and will require the support of enterprise e-commerce application testing. The data gathered along a supply chain will have to be analyzed and interpreted by a smart AI to better understand the behavior of customers.


Why is Digital Assurance and Testing Critical?

The need to streamline an organization’s digital value chain and to offer a seamless user experience makes Digital Assurance and Testing inevitable.

With the absence of a physical store, the user interface becomes the face for an e-commerce business. Its credibility is determined by how interactive and engaging its website or app is. In order to impart maximum sense of satisfaction, it is imperative for the complete online shopping experience to be smooth and glitch-free for the user. This can be achieved by implementing software quality assurance solutions that will ease the entire digital transformation process.

Digital Assurance disseminates uniformity across varied platforms through which an e-commerce business operates. In order to avoid confusion, it is critical that the layout and services remain the same across different channels as well as regions. By enabling automation, digital quality assurance and testing speeds up the process for the end user by providing real-time solutions.

One of the major threats that digital transformation brings is Cybersecurity. Users are highly sensitive and concerned about their data. Having an integrated security framework will build trust among the users, leading them to make purchases without having to worry about the confidentiality of their private information. Proactive and continuous software testing will keep an eye on any vulnerabilities and potential security threats, facilitating the deployment of necessary proactive measures.

In Conclusion

In this digitally disrupted world, the traditional stores will have to take the leap from retail to e-tail in order to stay in the picture. This transition is not only crucial for ROIs, but also for an environmentally-sustainable future. The e-tailers need to harness customer engagement by using eco-friendly packaging and energy-efficient web design. With the support of data-driven, engaging technology tools, e-commerce will be able to offer an omnichannel, secure, and convenient experience to the consumers across the globe. Implementation of digital assurance and testing will result in a smooth flow of data and safeguarding of a disaster management pathway.

Akshaya Choudhary is Content Marketer at Cigniti Technologies, an Independent Software Testing company
Share this

The Latest

August 21, 2019

For the first time, a majority of companies are putting mission critical apps in the cloud, according to the latest report by Cloud Foundry Foundation ...

August 20, 2019

The cloud continues to transform IT in every industry. But in order to migrate to the cloud, embrace these new technologies and truly evolve their business, organizations need an underlying network that can support digital transformation ...

August 19, 2019

One common infrastructure challenge arises with virtual private networks (VPNs). VPNs have long been relied upon to deliver the network connectivity and security enterprises required at a price they could afford. Organizations still routinely turn to them to provide internal and trusted third-parties with "secure" remote access to isolated networks. However, with the rise in mobile, IoT, multi- and hybrid-cloud, as well as edge computing, traditional enterprise perimeters are extending and becoming blurred ...

August 15, 2019

The configuration management database (CMDB), along with its more federated companion, the configuration management system (CMS), has been bathed in a deluge of negative opinions from all fronts — industry experts, vendors, and IT professionals. But from what recent EMA research on analytics, ITSM performance and other areas is indicating, those negative views seem to be missing out on a real undercurrent of truth — that CMDB/CMS alignments, whatever their defects, strongly skew to success in terms of overall IT progressiveness and effectiveness ...

August 14, 2019

The on-demand economy has transformed the way we move around, eat, learn, travel and connect at a massive scale. However, with disruption and big aspirations comes big, complex challenges. To take these challenges head-on, on-demand economy companies are finding new ways to deliver their services and products to an audience with ever-increasing expectations, and that's what we'll look at in this blog ...