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Elastic Expands Operations into Asia Pacific

Elastic, the company behind open source projects Elasticsearch, Logstash, and Kibana, announced expansion into Asia Pacific and Japan, with Hong Kong as its strategic headquarters.

Robert Lau has also been appointed as the Vice President and General Manager, Asia Pacific and Japan to drive the company’s growth and presence across the region and will be based in Hong Kong. In his role, Robert will be responsible for overseeing the company’s continued growth and rapid expansion across Asia Pacific. Lau brings a wealth of international expertise to Elastic with 17 years of experience helping Silicon Valley companies establish their presence across the Asia Pacific region. Most recently, he spent seven years as Splunk’s VP and GM.

Initial momentum in the region includes:

- A rapidly growing developer community with 3,000+ members across cities including: Auckland, Bangalore, Beijing, Delhi, Melbourne, Osaka, Seoul, Singapore, Sydney, Taipei, Tokyo, and Wellington.

- An enthusiastic customer, user and partner ecosystem including companies such as: Fujitsu, Haylix, Katana1, Lexer, Movideo, Rozetta Technology, SEEK Ltd, Selera, Sixtree, and Xero, among others.

"As more companies — both large enterprises and startups — across Asia Pacific adopt open source software for their mission critical applications, Elastic is in an unique position to deliver incredible value for search, analytics and logging use cases," said Robert Lau, Elastic VP and GM, Asia Pacific and Japan.

"The demand for Elastic’s products and subscriptions across Asia Pacific and Japan have grown exponentially over the past 12 months," said Steven Schuurman, Elastic Founder and CEO. "Given Robert's spectacular track record building high-growth companies, I feel we are lucky to have someone like him to lead our go to market and strategy in the region."

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Elastic Expands Operations into Asia Pacific

Elastic, the company behind open source projects Elasticsearch, Logstash, and Kibana, announced expansion into Asia Pacific and Japan, with Hong Kong as its strategic headquarters.

Robert Lau has also been appointed as the Vice President and General Manager, Asia Pacific and Japan to drive the company’s growth and presence across the region and will be based in Hong Kong. In his role, Robert will be responsible for overseeing the company’s continued growth and rapid expansion across Asia Pacific. Lau brings a wealth of international expertise to Elastic with 17 years of experience helping Silicon Valley companies establish their presence across the Asia Pacific region. Most recently, he spent seven years as Splunk’s VP and GM.

Initial momentum in the region includes:

- A rapidly growing developer community with 3,000+ members across cities including: Auckland, Bangalore, Beijing, Delhi, Melbourne, Osaka, Seoul, Singapore, Sydney, Taipei, Tokyo, and Wellington.

- An enthusiastic customer, user and partner ecosystem including companies such as: Fujitsu, Haylix, Katana1, Lexer, Movideo, Rozetta Technology, SEEK Ltd, Selera, Sixtree, and Xero, among others.

"As more companies — both large enterprises and startups — across Asia Pacific adopt open source software for their mission critical applications, Elastic is in an unique position to deliver incredible value for search, analytics and logging use cases," said Robert Lau, Elastic VP and GM, Asia Pacific and Japan.

"The demand for Elastic’s products and subscriptions across Asia Pacific and Japan have grown exponentially over the past 12 months," said Steven Schuurman, Elastic Founder and CEO. "Given Robert's spectacular track record building high-growth companies, I feel we are lucky to have someone like him to lead our go to market and strategy in the region."

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An overwhelming majority of IT leaders (95%) believe the upcoming wave of AI-powered digital transformation is set to be the most impactful and intensive seen thus far, according to The Science of Productivity: AI, Adoption, And Employee Experience, a new report from Nexthink ...

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In March, New Relic published the State of Observability for Media and Entertainment Report to share insights, data, and analysis into the adoption and business value of observability across the media and entertainment industry. Here are six key takeaways from the report ...

Regardless of their scale, business decisions often take time, effort, and a lot of back-and-forth discussion to reach any sort of actionable conclusion ... Any means of streamlining this process and getting from complex problems to optimal solutions more efficiently and reliably is key. How can organizations optimize their decision-making to save time and reduce excess effort from those involved? ...

As enterprises accelerate their cloud adoption strategies, CIOs are routinely exceeding their cloud budgets — a concern that's about to face additional pressure from an unexpected direction: uncertainty over semiconductor tariffs. The CIO Cloud Trends Survey & Report from Azul reveals the extent continued cloud investment despite cost overruns, and how organizations are attempting to bring spending under control ...

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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