Embrace announced its acquisition of SpeedCurve.
The acquisition brings together expert teams with a shared mission to advance modern observability and give engineers full visibility into how technical performance impacts real users.
By combining Embrace's OpenTelemetry-based observability platform with SpeedCurve's deep web performance insights and synthetics, teams can deliver faster, more reliable experiences across every screen.
Embrace and SpeedCurve believe reliability starts where users begin. Together, they bring the context teams need to understand how every millisecond and every render impact real users and revenue. Integrating SpeedCurve adds web performance capabilities to Embrace's rapidly evolving web and mobile RUM products.
"The SpeedCurve team wrote the book on web performance and user engagement. Their expertise and credibility are unmatched," said Andrew Tunall, President and Chief Product Officer at Embrace. "Together, we're helping the world's most user-oriented companies deliver faster, more reliable digital experiences and bringing performance into the modern observability arena."
The combined products go deep in their domains yet integrate seamlessly with existing stacks via OpenTelemetry. Embrace already collaborates with leading observability providers such as Grafana Labs, Chronosphere, and Elastic, enabling teams to build best-in-class, composable RUM workflows based on OTel. Now, frontend teams will get deeper insights to easily find and fix the problems impacting web performance, and platform teams benefit from user-focused metrics that tie experience to reliability and business metrics.
"For more than a decade, SpeedCurve has helped the web get faster and more human by connecting performance data to real user experience," said Mark Zeman, Founder at SpeedCurve. "Embrace shares this purpose: to make performance something every engineer can own. Combining advanced web insights with the power of Embrace's user-focused observability platform ushers in a new era of reliability."
Embrace will offer customers immediate access to SpeedCurve's synthetic monitoring. Customers using SpeedCurve today don't need to do anything; the product and platform will continue to be fully supported, and users will get early access to innovative web RUM capabilities the companies are building together.
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