Embrace is a user-focused observability platform that ties technical performance to end-user impact. Powered by OpenTelemetry, Embrace provides Real User Monitoring (RUM) across mobile and web, giving engineering teams the visibility and context they need to prioritize and resolve issues faster, optimize performance, and deliver exceptional digital experiences. Embrace is a member of the Cloud Native Computing Foundation (CNCF) and contributes to several OpenTelemetry Special Interest Groups (SIGs).
APMdigest Blogs and News
We just surveyed 300 frontend and mobile engineers across 16 countries, and the finding that keeps sticking with me isn't the one about AI. It's this: 74% of engineering teams rate themselves in the "middle" of the observability maturity scale. Not reactive, not strategic. Stuck in the middle. They have dashboards, they have tracing, they have alerts. And yet when something goes wrong, they still can't tell you why ...
Embrace announced that the donation of its Kotlin implementation and SDK to OpenTelemetry has been accepted.
Embrace has expanded its product suite beyond mobile with the introduction of Real User Monitoring (RUM) for Web.
Embrace has joined the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program, a co-sell program for AWS Partners who provide software solutions that run on or integrate with AWS.