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Embrace Announces Native iOS and Android SDKs Built on OpenTelemetry

Embrace announced that its native iOS and Android SDKs are now built on OpenTelemetry.

The open-source, enterprise-supported SDKs combine Embrace's insights into mobile user experiences with transparent, portable, and extensible data collection.

This launch pairs Embrace's view on modeling user behavior with OpenTelemetry to better contextualize telemetry for user sessions. Engineers benefit from full visibility into mobile user experiences so they can resolve critical performance issues before they become widespread. With this release, anyone can use Embrace's iOS and Android SDKs to send logs and spans to any OTLP capable tracing and logging backend, with metrics support soon to follow.

Embrace collects the full technical and behavioral details of every user session, providing engineers with the necessary context to identify and resolve issues quickly. With this OTel solution, customers can also extend instrumentation to any custom library in their app and leverage Embrace's platform to contextualize the added instrumentation. This empowers engineers to explore insights and expedite issue resolution. Additionally, Embrace's instrumentation is compatible with any OTel backend, offering flexibility and ease of integration.

"We want to serve the thousands of engineers building incredible mobile apps that people rely on every day, and we look forward to the community collaboration that will come with shipping open-source, standards-based SDKs," said Andrew Tunall, Chief Product Officer at Embrace. "We want to advance how the community thinks about modeling both programmatic and human-driven behavior in mobile apps. By standardizing mobile data collection and instrumentation through OTel, we can help engineers move faster and understand their valuable users."

Teams seeking OTel-compliant tooling that's built for mobile will gain the following with Embrace:

- Mobile telemetry built with the user in mind: Mobile teams require context-aware mobile telemetry. With Embrace, they can capture signals that are critical for maintaining a highly performant mobile app – like crashes, errors, ANRs (Application Not Responding), performance traces, memory issues, and full user sessions – modeled in OTel data types of spans and logs.

- Portable, vendor-agnostic data: Embrace collects critical mobile app signals. Teams have full control over where to send that data, whether to Embrace's dashboard for advanced mobile insights, or to another observability stack. Embrace's OpenTelemetry distribution comes with instructions to pair with an OTLP exporter that can send data to any OTel backend.

- Enterprise-ready and commercially supported tech: Embrace delivers the flexibility of an open source product with the reliability of a commercially supported one. Open source SDKs give engineers transparency and extensibility, while Embrace's data backend and analysis platform is enterprise-supported for confidence in the adoption of secure and reliable observability software.

Embrace's open source OpenTelemetry SDKs are available on GitHub now.

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Embrace Announces Native iOS and Android SDKs Built on OpenTelemetry

Embrace announced that its native iOS and Android SDKs are now built on OpenTelemetry.

The open-source, enterprise-supported SDKs combine Embrace's insights into mobile user experiences with transparent, portable, and extensible data collection.

This launch pairs Embrace's view on modeling user behavior with OpenTelemetry to better contextualize telemetry for user sessions. Engineers benefit from full visibility into mobile user experiences so they can resolve critical performance issues before they become widespread. With this release, anyone can use Embrace's iOS and Android SDKs to send logs and spans to any OTLP capable tracing and logging backend, with metrics support soon to follow.

Embrace collects the full technical and behavioral details of every user session, providing engineers with the necessary context to identify and resolve issues quickly. With this OTel solution, customers can also extend instrumentation to any custom library in their app and leverage Embrace's platform to contextualize the added instrumentation. This empowers engineers to explore insights and expedite issue resolution. Additionally, Embrace's instrumentation is compatible with any OTel backend, offering flexibility and ease of integration.

"We want to serve the thousands of engineers building incredible mobile apps that people rely on every day, and we look forward to the community collaboration that will come with shipping open-source, standards-based SDKs," said Andrew Tunall, Chief Product Officer at Embrace. "We want to advance how the community thinks about modeling both programmatic and human-driven behavior in mobile apps. By standardizing mobile data collection and instrumentation through OTel, we can help engineers move faster and understand their valuable users."

Teams seeking OTel-compliant tooling that's built for mobile will gain the following with Embrace:

- Mobile telemetry built with the user in mind: Mobile teams require context-aware mobile telemetry. With Embrace, they can capture signals that are critical for maintaining a highly performant mobile app – like crashes, errors, ANRs (Application Not Responding), performance traces, memory issues, and full user sessions – modeled in OTel data types of spans and logs.

- Portable, vendor-agnostic data: Embrace collects critical mobile app signals. Teams have full control over where to send that data, whether to Embrace's dashboard for advanced mobile insights, or to another observability stack. Embrace's OpenTelemetry distribution comes with instructions to pair with an OTLP exporter that can send data to any OTel backend.

- Enterprise-ready and commercially supported tech: Embrace delivers the flexibility of an open source product with the reliability of a commercially supported one. Open source SDKs give engineers transparency and extensibility, while Embrace's data backend and analysis platform is enterprise-supported for confidence in the adoption of secure and reliable observability software.

Embrace's open source OpenTelemetry SDKs are available on GitHub now.

The Latest

I've spent a lot of time in the channel, and one thing I keep coming back to is this: a partner program is only as good as what it looks like in the field. Many programs look great on paper, but when a partner is in front of a customer navigating a complex hybrid environment or trying to make the case for AI-powered observability, the gap between what a vendor promises and what it actually delivers becomes very clear, very fast ...

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...