Embrace has joined the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program, a co-sell program for AWS Partners who provide software solutions that run on or integrate with AWS.
This collaboration directly connects participating ISVs with the AWS Sales organization, bringing Embrace's mobile observability solutions to the many companies building on AWS.
Acceptance into the AWS ISV Accelerate Program reflects Embrace's commitment to customer excellence, as the company underwent a rigorous architectural and security review for admission. This evaluation reinforces the reliability and quality of Embrace's user-focused mobile observability platform. As a member of the AWS ISV Accelerate Program, Embrace unlocks an exciting new go-to-market motion through collaboration with AWS field sellers globally, as well as a new listing within AWS Marketplace that taps into AWS's global network of customers.
"As engineering teams grapple with increasing complexity, Embrace is committed to delivering mobile observability solutions that make their lives easier and improve the end-user experience," said Andrew Tunall, Chief Product Officer at Embrace. "Joining the AWS ISV Accelerate Program helps us improve access to our product, so even more developers can get deep insights into user behavior and mobile app performance. We're excited to engage AWS field sellers on joint customer opportunities and simplify the buying process for customers who transact through AWS."
AWS customers can now purchase Embrace's solutions directly within their AWS Marketplace account, simplifying procurement and streamlining payment using their AWS credits. This provides engineering leaders with an efficient way to unify their observability tools while integrating mobile telemetry.
Embrace's mobile app observability solution is built on OpenTelemetry. Embrace provides a holistic view of mobile telemetry across both DevOps and mobile engineering teams. By capturing real-time user impact, Embrace helps organizations meet service level objectives (SLOs) and deliver exceptional mobile experiences.
Mobile continues to dominate digital transactions, and teams need actionable insights to understand where technical challenges prevent successful user experiences. By joining the AWS ISV Accelerate Program, Embrace makes it easier than ever for AWS customers to adopt Embrace's mobile observability solution.
The Latest
AI is the catalyst for significant investment in data teams as enterprises require higher-quality data to power their AI applications, according to the State of Analytics Engineering Report from dbt Labs ...
Misaligned architecture can lead to business consequences, with 93% of respondents reporting negative outcomes such as service disruptions, high operational costs and security challenges ...
A Gartner analyst recently suggested that GenAI tools could create 25% time savings for network operational teams. Where might these time savings come from? How are GenAI tools helping NetOps teams today, and what other tasks might they take on in the future as models continue improving? In general, these savings come from automating or streamlining manual NetOps tasks ...
IT and line-of-business teams are increasingly aligned in their efforts to close the data gap and drive greater collaboration to alleviate IT bottlenecks and offload growing demands on IT teams, according to The 2025 Automation Benchmark Report: Insights from IT Leaders on Enterprise Automation & the Future of AI-Driven Businesses from Jitterbit ...
A large majority (86%) of data management and AI decision makers cite protecting data privacy as a top concern, with 76% of respondents citing ROI on data privacy and AI initiatives across their organization, according to a new Harris Poll from Collibra ...
According to Gartner, Inc. the following six trends will shape the future of cloud over the next four years, ultimately resulting in new ways of working that are digital in nature and transformative in impact ...
2020 was the equivalent of a wedding with a top-shelf open bar. As businesses scrambled to adjust to remote work, digital transformation accelerated at breakneck speed. New software categories emerged overnight. Tech stacks ballooned with all sorts of SaaS apps solving ALL the problems — often with little oversight or long-term integration planning, and yes frequently a lot of duplicated functionality ... But now the music's faded. The lights are on. Everyone from the CIO to the CFO is checking the bill. Welcome to the Great SaaS Hangover ...
Regardless of OpenShift being a scalable and flexible software, it can be a pain to monitor since complete visibility into the underlying operations is not guaranteed ... To effectively monitor an OpenShift environment, IT administrators should focus on these five key elements and their associated metrics ...
An overwhelming majority of IT leaders (95%) believe the upcoming wave of AI-powered digital transformation is set to be the most impactful and intensive seen thus far, according to The Science of Productivity: AI, Adoption, And Employee Experience, a new report from Nexthink ...
Overall outage frequency and the general level of reported severity continue to decline, according to the Outage Analysis 2025 from Uptime Institute. However, cyber security incidents are on the rise and often have severe, lasting impacts ...