Embrace has joined the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program, a co-sell program for AWS Partners who provide software solutions that run on or integrate with AWS.

This collaboration directly connects participating ISVs with the AWS Sales organization, bringing Embrace's mobile observability solutions to the many companies building on AWS.

Acceptance into the AWS ISV Accelerate Program reflects Embrace's commitment to customer excellence, as the company underwent a rigorous architectural and security review for admission. This evaluation reinforces the reliability and quality of Embrace's user-focused mobile observability platform. As a member of the AWS ISV Accelerate Program, Embrace unlocks an exciting new go-to-market motion through collaboration with AWS field sellers globally, as well as a new listing within AWS Marketplace that taps into AWS's global network of customers.

"As engineering teams grapple with increasing complexity, Embrace is committed to delivering mobile observability solutions that make their lives easier and improve the end-user experience," said Andrew Tunall, Chief Product Officer at Embrace. "Joining the AWS ISV Accelerate Program helps us improve access to our product, so even more developers can get deep insights into user behavior and mobile app performance. We're excited to engage AWS field sellers on joint customer opportunities and simplify the buying process for customers who transact through AWS."

AWS customers can now purchase Embrace's solutions directly within their AWS Marketplace account, simplifying procurement and streamlining payment using their AWS credits. This provides engineering leaders with an efficient way to unify their observability tools while integrating mobile telemetry.

Embrace's mobile app observability solution is built on OpenTelemetry. Embrace provides a holistic view of mobile telemetry across both DevOps and mobile engineering teams. By capturing real-time user impact, Embrace helps organizations meet service level objectives (SLOs) and deliver exceptional mobile experiences.

Mobile continues to dominate digital transactions, and teams need actionable insights to understand where technical challenges prevent successful user experiences. By joining the AWS ISV Accelerate Program, Embrace makes it easier than ever for AWS customers to adopt Embrace's mobile observability solution.