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Embrace Joins AWS ISV Accelerate Program and Launches in AWS Marketplace

Embrace has joined the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program, a co-sell program for AWS Partners who provide software solutions that run on or integrate with AWS.

This collaboration directly connects participating ISVs with the AWS Sales organization, bringing Embrace's mobile observability solutions to the many companies building on AWS.

Acceptance into the AWS ISV Accelerate Program reflects Embrace's commitment to customer excellence, as the company underwent a rigorous architectural and security review for admission. This evaluation reinforces the reliability and quality of Embrace's user-focused mobile observability platform. As a member of the AWS ISV Accelerate Program, Embrace unlocks an exciting new go-to-market motion through collaboration with AWS field sellers globally, as well as a new listing within AWS Marketplace that taps into AWS's global network of customers.

"As engineering teams grapple with increasing complexity, Embrace is committed to delivering mobile observability solutions that make their lives easier and improve the end-user experience," said Andrew Tunall, Chief Product Officer at Embrace. "Joining the AWS ISV Accelerate Program helps us improve access to our product, so even more developers can get deep insights into user behavior and mobile app performance. We're excited to engage AWS field sellers on joint customer opportunities and simplify the buying process for customers who transact through AWS."

AWS customers can now purchase Embrace's solutions directly within their AWS Marketplace account, simplifying procurement and streamlining payment using their AWS credits. This provides engineering leaders with an efficient way to unify their observability tools while integrating mobile telemetry.

Embrace's mobile app observability solution is built on OpenTelemetry. Embrace provides a holistic view of mobile telemetry across both DevOps and mobile engineering teams. By capturing real-time user impact, Embrace helps organizations meet service level objectives (SLOs) and deliver exceptional mobile experiences.

Mobile continues to dominate digital transactions, and teams need actionable insights to understand where technical challenges prevent successful user experiences. By joining the AWS ISV Accelerate Program, Embrace makes it easier than ever for AWS customers to adopt Embrace's mobile observability solution.

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I've spent a lot of time in the channel, and one thing I keep coming back to is this: a partner program is only as good as what it looks like in the field. Many programs look great on paper, but when a partner is in front of a customer navigating a complex hybrid environment or trying to make the case for AI-powered observability, the gap between what a vendor promises and what it actually delivers becomes very clear, very fast ...

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For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

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Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

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New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

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Embrace Joins AWS ISV Accelerate Program and Launches in AWS Marketplace

Embrace has joined the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program, a co-sell program for AWS Partners who provide software solutions that run on or integrate with AWS.

This collaboration directly connects participating ISVs with the AWS Sales organization, bringing Embrace's mobile observability solutions to the many companies building on AWS.

Acceptance into the AWS ISV Accelerate Program reflects Embrace's commitment to customer excellence, as the company underwent a rigorous architectural and security review for admission. This evaluation reinforces the reliability and quality of Embrace's user-focused mobile observability platform. As a member of the AWS ISV Accelerate Program, Embrace unlocks an exciting new go-to-market motion through collaboration with AWS field sellers globally, as well as a new listing within AWS Marketplace that taps into AWS's global network of customers.

"As engineering teams grapple with increasing complexity, Embrace is committed to delivering mobile observability solutions that make their lives easier and improve the end-user experience," said Andrew Tunall, Chief Product Officer at Embrace. "Joining the AWS ISV Accelerate Program helps us improve access to our product, so even more developers can get deep insights into user behavior and mobile app performance. We're excited to engage AWS field sellers on joint customer opportunities and simplify the buying process for customers who transact through AWS."

AWS customers can now purchase Embrace's solutions directly within their AWS Marketplace account, simplifying procurement and streamlining payment using their AWS credits. This provides engineering leaders with an efficient way to unify their observability tools while integrating mobile telemetry.

Embrace's mobile app observability solution is built on OpenTelemetry. Embrace provides a holistic view of mobile telemetry across both DevOps and mobile engineering teams. By capturing real-time user impact, Embrace helps organizations meet service level objectives (SLOs) and deliver exceptional mobile experiences.

Mobile continues to dominate digital transactions, and teams need actionable insights to understand where technical challenges prevent successful user experiences. By joining the AWS ISV Accelerate Program, Embrace makes it easier than ever for AWS customers to adopt Embrace's mobile observability solution.

The Latest

I've spent a lot of time in the channel, and one thing I keep coming back to is this: a partner program is only as good as what it looks like in the field. Many programs look great on paper, but when a partner is in front of a customer navigating a complex hybrid environment or trying to make the case for AI-powered observability, the gap between what a vendor promises and what it actually delivers becomes very clear, very fast ...

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...