Embrace Joins the Vendor Forum

Pete Goldin
Editor and Publisher
APMdigest
Learn more about Embrace

Eric Futoran, CEO of Embrace, has joined the APMdigest Vendor Forum.

Prior to Embrace, Futoran was a co-founder of Scopely, a leading interactive entertainment and mobile games company. In addition to his work at Embrace, Futoran serves as an advisor to several prominent tech startups, mentor at TechStars and Amplify.LA, and angel investor.

Based in Los Angeles, Embrace is a mobile-first application performance management (APM) company and offers the most comprehensive unified app health and optimization platform for mobile. The toolset makes identifying, replaying, and diagnosing mobile issues possible, easier, and quicker through the automated analysis of each and every user session. Embrace does not sample. Since its founding in 2016, Embrace has grown to support trillions of mobile events from many of the world's most popular apps, including ChowNow, Home Depot, Thrive Market, TuneIn, EBTH, and Raise. Embrace was founded by seasoned mobile industry veterans from Scopely, Upsight, and Tinder who have built many top-grossing apps. Embrace is backed by mobile-focused investors, including Greycroft, Pritzker Group, Eniac Ventures, BoxGroup, Miramar Digital Ventures (Broadcom founder and execs), TechStars Ventures, and leaders from Burstly/Testflight, Parse, MoPub, LendingHome, and Scopely.

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Embrace Joins the Vendor Forum

Pete Goldin
Editor and Publisher
APMdigest
Learn more about Embrace

Eric Futoran, CEO of Embrace, has joined the APMdigest Vendor Forum.

Prior to Embrace, Futoran was a co-founder of Scopely, a leading interactive entertainment and mobile games company. In addition to his work at Embrace, Futoran serves as an advisor to several prominent tech startups, mentor at TechStars and Amplify.LA, and angel investor.

Based in Los Angeles, Embrace is a mobile-first application performance management (APM) company and offers the most comprehensive unified app health and optimization platform for mobile. The toolset makes identifying, replaying, and diagnosing mobile issues possible, easier, and quicker through the automated analysis of each and every user session. Embrace does not sample. Since its founding in 2016, Embrace has grown to support trillions of mobile events from many of the world's most popular apps, including ChowNow, Home Depot, Thrive Market, TuneIn, EBTH, and Raise. Embrace was founded by seasoned mobile industry veterans from Scopely, Upsight, and Tinder who have built many top-grossing apps. Embrace is backed by mobile-focused investors, including Greycroft, Pritzker Group, Eniac Ventures, BoxGroup, Miramar Digital Ventures (Broadcom founder and execs), TechStars Ventures, and leaders from Burstly/Testflight, Parse, MoPub, LendingHome, and Scopely.

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AI Drives Surge in Data Budgets

AI is the catalyst for significant investment in data teams as enterprises require higher-quality data to power their AI applications, according to the State of Analytics Engineering Report from dbt Labs ...

Misaligned Architecture Causes Service Disruptions, High Operational Costs and Security Challenges

Misaligned architecture can lead to business consequences, with 93% of respondents reporting negative outcomes such as service disruptions, high operational costs and security challenges ...

How GenAI Can Save Time for the NetOps Team

A Gartner analyst recently suggested that GenAI tools could create 25% time savings for network operational teams. Where might these time savings come from? How are GenAI tools helping NetOps teams today, and what other tasks might they take on in the future as models continue improving? In general, these savings come from automating or streamlining manual NetOps tasks ...

Will AI Solve the Growing Data Divide?

IT and line-of-business teams are increasingly aligned in their efforts to close the data gap and drive greater collaboration to alleviate IT bottlenecks and offload growing demands on IT teams, according to The 2025 Automation Benchmark Report: Insights from IT Leaders on Enterprise Automation & the Future of AI-Driven Businesses from Jitterbit ...

Top Concerns for Tech Decision Makers

A large majority (86%) of data management and AI decision makers cite protecting data privacy as a top concern, with 76% of respondents citing ROI on data privacy and AI initiatives across their organization, according to a new Harris Poll from Collibra ...

Gartner: Top Trends Shaping the Future of Cloud

According to Gartner, Inc. the following six trends will shape the future of cloud over the next four years, ultimately resulting in new ways of working that are digital in nature and transformative in impact ...

The Great SaaS Hangover (and the Cure Nobody Is Talking About)

2020 was the equivalent of a wedding with a top-shelf open bar. As businesses scrambled to adjust to remote work, digital transformation accelerated at breakneck speed. New software categories emerged overnight. Tech stacks ballooned with all sorts of SaaS apps solving ALL the problems — often with little oversight or long-term integration planning, and yes frequently a lot of duplicated functionality ... But now the music's faded. The lights are on. Everyone from the CIO to the CFO is checking the bill. Welcome to the Great SaaS Hangover ...

OpenShift Monitoring: 5 Things You Need to Keep an Eye on

Regardless of OpenShift being a scalable and flexible software, it can be a pain to monitor since complete visibility into the underlying operations is not guaranteed ... To effectively monitor an OpenShift environment, IT administrators should focus on these five key elements and their associated metrics ...

AI Drives New Wave of Digital Transformation

An overwhelming majority of IT leaders (95%) believe the upcoming wave of AI-powered digital transformation is set to be the most impactful and intensive seen thus far, according to The Science of Productivity: AI, Adoption, And Employee Experience, a new report from Nexthink ...

Data Center Outage Frequency Decreasing

Overall outage frequency and the general level of reported severity continue to decline, according to the Outage Analysis 2025 from Uptime Institute. However, cyber security incidents are on the rise and often have severe, lasting impacts ...