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Embrace Joins the Vendor Forum

Pete Goldin
Editor and Publisher
APMdigest

Eric Futoran, CEO of Embrace, has joined the APMdigest Vendor Forum.

Prior to Embrace, Futoran was a co-founder of Scopely, a leading interactive entertainment and mobile games company. In addition to his work at Embrace, Futoran serves as an advisor to several prominent tech startups, mentor at TechStars and Amplify.LA, and angel investor.

Based in Los Angeles, Embrace is a mobile-first application performance management (APM) company and offers the most comprehensive unified app health and optimization platform for mobile. The toolset makes identifying, replaying, and diagnosing mobile issues possible, easier, and quicker through the automated analysis of each and every user session. Embrace does not sample. Since its founding in 2016, Embrace has grown to support trillions of mobile events from many of the world's most popular apps, including ChowNow, Home Depot, Thrive Market, TuneIn, EBTH, and Raise. Embrace was founded by seasoned mobile industry veterans from Scopely, Upsight, and Tinder who have built many top-grossing apps. Embrace is backed by mobile-focused investors, including Greycroft, Pritzker Group, Eniac Ventures, BoxGroup, Miramar Digital Ventures (Broadcom founder and execs), TechStars Ventures, and leaders from Burstly/Testflight, Parse, MoPub, LendingHome, and Scopely.

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Embrace Joins the Vendor Forum

Pete Goldin
Editor and Publisher
APMdigest

Eric Futoran, CEO of Embrace, has joined the APMdigest Vendor Forum.

Prior to Embrace, Futoran was a co-founder of Scopely, a leading interactive entertainment and mobile games company. In addition to his work at Embrace, Futoran serves as an advisor to several prominent tech startups, mentor at TechStars and Amplify.LA, and angel investor.

Based in Los Angeles, Embrace is a mobile-first application performance management (APM) company and offers the most comprehensive unified app health and optimization platform for mobile. The toolset makes identifying, replaying, and diagnosing mobile issues possible, easier, and quicker through the automated analysis of each and every user session. Embrace does not sample. Since its founding in 2016, Embrace has grown to support trillions of mobile events from many of the world's most popular apps, including ChowNow, Home Depot, Thrive Market, TuneIn, EBTH, and Raise. Embrace was founded by seasoned mobile industry veterans from Scopely, Upsight, and Tinder who have built many top-grossing apps. Embrace is backed by mobile-focused investors, including Greycroft, Pritzker Group, Eniac Ventures, BoxGroup, Miramar Digital Ventures (Broadcom founder and execs), TechStars Ventures, and leaders from Burstly/Testflight, Parse, MoPub, LendingHome, and Scopely.

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

Image
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From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...