Embrace Joins the Vendor Forum
May 23, 2019
Pete Goldin
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Eric Futoran, CEO of Embrace, has joined the APMdigest Vendor Forum.

Prior to Embrace, Futoran was a co-founder of Scopely, a leading interactive entertainment and mobile games company. In addition to his work at Embrace, Futoran serves as an advisor to several prominent tech startups, mentor at TechStars and Amplify.LA, and angel investor.

Based in Los Angeles, Embrace is a mobile-first application performance management (APM) company and offers the most comprehensive unified app health and optimization platform for mobile. The toolset makes identifying, replaying, and diagnosing mobile issues possible, easier, and quicker through the automated analysis of each and every user session. Embrace does not sample. Since its founding in 2016, Embrace has grown to support trillions of mobile events from many of the world's most popular apps, including ChowNow, Home Depot, Thrive Market, TuneIn, EBTH, and Raise. Embrace was founded by seasoned mobile industry veterans from Scopely, Upsight, and Tinder who have built many top-grossing apps. Embrace is backed by mobile-focused investors, including Greycroft, Pritzker Group, Eniac Ventures, BoxGroup, Miramar Digital Ventures (Broadcom founder and execs), TechStars Ventures, and leaders from Burstly/Testflight, Parse, MoPub, LendingHome, and Scopely.

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