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Q&A: Forrester Talks About Modern Service Delivery

Pete Goldin
Editor and Publisher
APMdigest

In APMdigest's exclusive Q&A, Amy DeMartine, Forrester Senior Analyst serving Infrastructure & Operations Professionals, discusses the modern service delivery cycle and her report: What Makes Modern Service Delivery Modern?

APM: What is the modern service delivery life cycle?

AD: Just as industrialization modernized the production of goods, automation applied to the modern service delivery life cycle can increase the speed and quality of service releases, which you can tailor to the right cadence of your business. Use new and newly repurposed tools to automate the full life cycle.

APM: What advantages does modern service delivery offer?

AD: In the race to differentiate an organization's brand, products, and services, enterprises are not only transforming their software portfolio but also their technology management organization to balance the development and delivery of modern software. While the application development team is transforming its organization to adopt modern application development, I&O organizations are adopting modern service delivery to keep up with this increased agility that is critical to the enterprise competitiveness.

APM: How does I&O need to change to address this?

AD: The life cycle commonly requires both dev and ops to interact with tools across the life cycle. Today's need for speed relies on being able to skip any manual process or finger-pointing and proceed directly to the next phase or troubleshoot a problem. These tools become the foundation for modern service delivery as a single source of truth and trusted enabler of processes. As such, it is important to choose these tools together with development to encourage joint ownership and trust.

APM: Do you foresee I&O and development evolving into a single "DevOps" organization?

AD: No. I think I&O has a role to play in sourcing and managing an abstracted (example cloud) infrastructure that complements development, but still is different enough to support a separate organization, at least for the next 5 to 10 years.

APM: Where does APM fit into this new approach?

AD: APM is still the control and validation of applications in production. Thus it is extremely important as an element of customer experience and satisfaction. It is also a very important feedback to the development group.

ABOUT Amy DeMartine

Amy DeMartine is a member of Forrester's Service Delivery team, which serves Infrastructure & Operations and Service Support and Delivery professionals. Her current research is the strategy, design, organization, and implementation of modern service delivery created through methods such as DevOps and resulting in continuous delivery. DeMartine has more than 20 years of experience in product management, product and technical marketing, development and operations roles driving IT management software products from conception through the product life cycle until obsolescence. Her previous work at BMC and HP included the development of strategic positioning to bring new enterprise software products to worldwide markets as well as expanding the global reach of existing products. She holds a master's degree in Telecommunications and a bachelor's degree in Electrical and Computer Engineering from the University of Colorado.

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Q&A: Forrester Talks About Modern Service Delivery

Pete Goldin
Editor and Publisher
APMdigest

In APMdigest's exclusive Q&A, Amy DeMartine, Forrester Senior Analyst serving Infrastructure & Operations Professionals, discusses the modern service delivery cycle and her report: What Makes Modern Service Delivery Modern?

APM: What is the modern service delivery life cycle?

AD: Just as industrialization modernized the production of goods, automation applied to the modern service delivery life cycle can increase the speed and quality of service releases, which you can tailor to the right cadence of your business. Use new and newly repurposed tools to automate the full life cycle.

APM: What advantages does modern service delivery offer?

AD: In the race to differentiate an organization's brand, products, and services, enterprises are not only transforming their software portfolio but also their technology management organization to balance the development and delivery of modern software. While the application development team is transforming its organization to adopt modern application development, I&O organizations are adopting modern service delivery to keep up with this increased agility that is critical to the enterprise competitiveness.

APM: How does I&O need to change to address this?

AD: The life cycle commonly requires both dev and ops to interact with tools across the life cycle. Today's need for speed relies on being able to skip any manual process or finger-pointing and proceed directly to the next phase or troubleshoot a problem. These tools become the foundation for modern service delivery as a single source of truth and trusted enabler of processes. As such, it is important to choose these tools together with development to encourage joint ownership and trust.

APM: Do you foresee I&O and development evolving into a single "DevOps" organization?

AD: No. I think I&O has a role to play in sourcing and managing an abstracted (example cloud) infrastructure that complements development, but still is different enough to support a separate organization, at least for the next 5 to 10 years.

APM: Where does APM fit into this new approach?

AD: APM is still the control and validation of applications in production. Thus it is extremely important as an element of customer experience and satisfaction. It is also a very important feedback to the development group.

ABOUT Amy DeMartine

Amy DeMartine is a member of Forrester's Service Delivery team, which serves Infrastructure & Operations and Service Support and Delivery professionals. Her current research is the strategy, design, organization, and implementation of modern service delivery created through methods such as DevOps and resulting in continuous delivery. DeMartine has more than 20 years of experience in product management, product and technical marketing, development and operations roles driving IT management software products from conception through the product life cycle until obsolescence. Her previous work at BMC and HP included the development of strategic positioning to bring new enterprise software products to worldwide markets as well as expanding the global reach of existing products. She holds a master's degree in Telecommunications and a bachelor's degree in Electrical and Computer Engineering from the University of Colorado.

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From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...

Today, organizations are generating and processing more data than ever before. From training AI models to running complex analytics, massive datasets have become the backbone of innovation. However, as businesses embrace the cloud for its scalability and flexibility, a new challenge arises: managing the soaring costs of storing and processing this data ...

Despite the frustrations, every engineer we spoke with ultimately affirmed the value and power of OpenTelemetry. The "sucks" moments are often the flip side of its greatest strengths ... Part 2 of this blog covers the powerful advantages and breakthroughs — the "OTel Rocks" moments ...

OpenTelemetry (OTel) arrived with a grand promise: a unified, vendor-neutral standard for observability data (traces, metrics, logs) that would free engineers from vendor lock-in and provide deeper insights into complex systems ... No powerful technology comes without its challenges, and OpenTelemetry is no exception. The engineers we spoke with were frank about the friction points they've encountered ...

Enterprises are turning to AI-powered software platforms to make IT management more intelligent and ensure their systems and technology meet business needs for efficiency, lowers costs and innovation, according to new research from Information Services Group ...

The power of Kubernetes lies in its ability to orchestrate containerized applications with unparalleled efficiency. Yet, this power comes at a cost: the dynamic, distributed, and ephemeral nature of its architecture creates a monitoring challenge akin to tracking a constantly shifting, interconnected network of fleeting entities ... Due to the dynamic and complex nature of Kubernetes, monitoring poses a substantial challenge for DevOps and platform engineers. Here are the primary obstacles ...

The perception of IT has undergone a remarkable transformation in recent years. What was once viewed primarily as a cost center has transformed into a pivotal force driving business innovation and market leadership ... As someone who has witnessed and helped drive this evolution, it's become clear to me that the most successful organizations share a common thread: they've mastered the art of leveraging IT advancements to achieve measurable business outcomes ...

More than half (51%) of companies are already leveraging AI agents, according to the PagerDuty Agentic AI Survey. Agentic AI adoption is poised to accelerate faster than generative AI (GenAI) while reshaping automation and decision-making across industries ...

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Pagerduty

 

Real privacy protection thanks to technology and processes is often portrayed as too hard and too costly to implement. So the most common strategy is to do as little as possible just to conform to formal requirements of current and incoming regulations. This is a missed opportunity ...

The expanding use of AI is driving enterprise interest in data operations (DataOps) to orchestrate data integration and processing and improve data quality and validity, according to a new report from Information Services Group (ISG) ...