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Q&A: Forrester Talks About Modern Service Delivery

Pete Goldin
APMdigest

In APMdigest's exclusive Q&A, Amy DeMartine, Forrester Senior Analyst serving Infrastructure & Operations Professionals, discusses the modern service delivery cycle and her report: What Makes Modern Service Delivery Modern?

APM: What is the modern service delivery life cycle?

AD: Just as industrialization modernized the production of goods, automation applied to the modern service delivery life cycle can increase the speed and quality of service releases, which you can tailor to the right cadence of your business. Use new and newly repurposed tools to automate the full life cycle.

APM: What advantages does modern service delivery offer?

AD: In the race to differentiate an organization's brand, products, and services, enterprises are not only transforming their software portfolio but also their technology management organization to balance the development and delivery of modern software. While the application development team is transforming its organization to adopt modern application development, I&O organizations are adopting modern service delivery to keep up with this increased agility that is critical to the enterprise competitiveness.

APM: How does I&O need to change to address this?

AD: The life cycle commonly requires both dev and ops to interact with tools across the life cycle. Today's need for speed relies on being able to skip any manual process or finger-pointing and proceed directly to the next phase or troubleshoot a problem. These tools become the foundation for modern service delivery as a single source of truth and trusted enabler of processes. As such, it is important to choose these tools together with development to encourage joint ownership and trust.

APM: Do you foresee I&O and development evolving into a single "DevOps" organization?

AD: No. I think I&O has a role to play in sourcing and managing an abstracted (example cloud) infrastructure that complements development, but still is different enough to support a separate organization, at least for the next 5 to 10 years.

APM: Where does APM fit into this new approach?

AD: APM is still the control and validation of applications in production. Thus it is extremely important as an element of customer experience and satisfaction. It is also a very important feedback to the development group.

ABOUT Amy DeMartine

Amy DeMartine is a member of Forrester's Service Delivery team, which serves Infrastructure & Operations and Service Support and Delivery professionals. Her current research is the strategy, design, organization, and implementation of modern service delivery created through methods such as DevOps and resulting in continuous delivery. DeMartine has more than 20 years of experience in product management, product and technical marketing, development and operations roles driving IT management software products from conception through the product life cycle until obsolescence. Her previous work at BMC and HP included the development of strategic positioning to bring new enterprise software products to worldwide markets as well as expanding the global reach of existing products. She holds a master's degree in Telecommunications and a bachelor's degree in Electrical and Computer Engineering from the University of Colorado.

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Q&A: Forrester Talks About Modern Service Delivery

Pete Goldin
APMdigest

In APMdigest's exclusive Q&A, Amy DeMartine, Forrester Senior Analyst serving Infrastructure & Operations Professionals, discusses the modern service delivery cycle and her report: What Makes Modern Service Delivery Modern?

APM: What is the modern service delivery life cycle?

AD: Just as industrialization modernized the production of goods, automation applied to the modern service delivery life cycle can increase the speed and quality of service releases, which you can tailor to the right cadence of your business. Use new and newly repurposed tools to automate the full life cycle.

APM: What advantages does modern service delivery offer?

AD: In the race to differentiate an organization's brand, products, and services, enterprises are not only transforming their software portfolio but also their technology management organization to balance the development and delivery of modern software. While the application development team is transforming its organization to adopt modern application development, I&O organizations are adopting modern service delivery to keep up with this increased agility that is critical to the enterprise competitiveness.

APM: How does I&O need to change to address this?

AD: The life cycle commonly requires both dev and ops to interact with tools across the life cycle. Today's need for speed relies on being able to skip any manual process or finger-pointing and proceed directly to the next phase or troubleshoot a problem. These tools become the foundation for modern service delivery as a single source of truth and trusted enabler of processes. As such, it is important to choose these tools together with development to encourage joint ownership and trust.

APM: Do you foresee I&O and development evolving into a single "DevOps" organization?

AD: No. I think I&O has a role to play in sourcing and managing an abstracted (example cloud) infrastructure that complements development, but still is different enough to support a separate organization, at least for the next 5 to 10 years.

APM: Where does APM fit into this new approach?

AD: APM is still the control and validation of applications in production. Thus it is extremely important as an element of customer experience and satisfaction. It is also a very important feedback to the development group.

ABOUT Amy DeMartine

Amy DeMartine is a member of Forrester's Service Delivery team, which serves Infrastructure & Operations and Service Support and Delivery professionals. Her current research is the strategy, design, organization, and implementation of modern service delivery created through methods such as DevOps and resulting in continuous delivery. DeMartine has more than 20 years of experience in product management, product and technical marketing, development and operations roles driving IT management software products from conception through the product life cycle until obsolescence. Her previous work at BMC and HP included the development of strategic positioning to bring new enterprise software products to worldwide markets as well as expanding the global reach of existing products. She holds a master's degree in Telecommunications and a bachelor's degree in Electrical and Computer Engineering from the University of Colorado.

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For years, the success of DevOps has been measured by how much manual work teams can automate ... I believe that in 2026, the definition of DevOps success is going to expand significantly. The era of automation is giving way to the era of intelligent delivery, in which AI doesn't just accelerate pipelines, it understands them. With open observability connecting signals end-to-end across those tools, teams can build closed-loop systems that don't just move faster, but learn, adapt, and take action autonomously with confidence ...

The conversation around AI in the enterprise has officially shifted from "if" to "how fast." But according to the State of Network Operations 2026 report from Broadcom, most organizations are unknowingly building their AI strategies on sand. The data is clear: CIOs and network teams are putting the cart before the horse. AI cannot improve what the network cannot see, predict issues without historical context, automate processes that aren't standardized, or recommend fixes when the underlying telemetry is incomplete. If AI is the brain, then network observability is the nervous system that makes intelligent action possible ...

SolarWinds data shows that one in three DBAs are contemplating leaving their positions — a striking indicator of workforce pressure in this role. This is likely due to the technical and interpersonal frustrations plaguing today's DBAs. Hybrid IT environments provide widespread organizational benefits but also present growing complexity. Simultaneously, AI presents a paradox of benefits and pain points ...

Over the last year, we've seen enterprises stop treating AI as “special projects.” It is no longer confined to pilots or side experiments. AI is now embedded in production, shaping decisions, powering new business models, and changing how employees and customers experience work every day. So, the debate of "should we adopt AI" is settled. The real question is how quickly and how deeply it can be applied ...

In MEAN TIME TO INSIGHT Episode 20, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA presents his 2026 NetOps predictions ... 

Today, technology buyers don't suffer from a lack of information but an abundance of it. They need a trusted partner to help them navigate this information environment ...

My latest title for O'Reilly, The Rise of Logical Data Management, was an eye-opener for me. I'd never heard of "logical data management," even though it's been around for several years, but it makes some extraordinary promises, like the ability to manage data without having to first move it into a consolidated repository, which changes everything. Now, with the demands of AI and other modern use cases, logical data management is on the rise, so it's "new" to many. Here, I'd like to introduce you to it and explain how it works ...

APMdigest's Predictions Series continues with 2026 Data Center Predictions — industry experts offer predictions on how data centers will evolve and impact business in 2026 ...

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