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Gartner: Cloud Will Become a Business Necessity by 2028

Global Public Cloud Services Spending to Total $679 Billion in 2024

By 2028, cloud computing will shift from being a technology disruptor to becoming a necessary component for maintaining business competitiveness, according to Gartner, Inc.

IT spending on public cloud services continues to rise unabated. In 2024, worldwide end-user spending on public cloud services is forecast to total $679 billion and projected to exceed $1 trillion in 2027.

"Organizations are actively investing in cloud technology due to its potential to foster innovation, create market disruptions, and enhance customer retention in order to gain a competitive edge," said Milind Govekar, Distinguished VP Analyst at Gartner. "While many organizations have started to seize the technical advantages of cloud, only a few have unlocked its full potential in supporting business transformation. As a result, organizations are using the cloud to launch a new wave of disruption driven by artificial intelligence (AI), enabling them to unlock business value at scale."

The Role of Cloud in 2023

More than 50% of enterprises will use industry cloud platforms by 2028 to accelerate their business initiatives

Most companies currently consider the cloud as a technology platform. In 2023, organizations are using cloud computing either as a technology disruptor or capability enabler. Gartner predicts that more than 50% of enterprises will use industry cloud platforms by 2028 to accelerate their business initiatives. In 2028, most organizations will be leveraging cloud as a business necessity.

Organizations that are utilizing the cloud as a technology disruptor are harnessing its transformative potential to revolutionize non-cloud, data-center oriented computing styles and technologies.

"As businesses navigate through digital transformation journeys, movement to the cloud becomes a key decision point," said Govekar.

Companies that are adopting cloud technology as a capability enabler are using its potential to enable new capabilities such as elasticity, rapid continuous integration/cloud delivery (CI/CD), serverless functions and AI-infused APIs and processes that were difficult to achieve pre-cloud. To exploit these new capabilities, organizations must carefully evaluate factors such as their investment in skills development, breaking down operational silos, and promoting collaboration among teams to seamlessly adopt automation.

Cloud as a Business Necessity in 2028

Over the next few years, cloud computing will continue to evolve from being an innovation facilitator to a business disruptor and, ultimately, a business necessity.

With cloud computing as an innovation facilitator, organizations can distribute platform business concepts widely by using its underlying platform technology to provide interconnections, scale, aggregation and analysis capabilities, which allows the use of technology as a fundamental component of a business model.

"By leveraging the ecosystem of cloud providers, organizations can introduce innovative products and services, such as fraud prevention solutions for second-hand cars from tire manufacturers, or rapid vaccine development through cloud-based machine learning by pharmaceutical companies," said Govekar.

By 2028, most organizations will fully transform into digital entities capable of sensing and responding to business and market conditions. "With cloud computing becoming an integral part of business operations in 2028, CIOs and IT leaders will have to implement a highly efficient cloud operating model in order to achieve their desired business objectives," Govekar concluded.

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Gartner: Cloud Will Become a Business Necessity by 2028

Global Public Cloud Services Spending to Total $679 Billion in 2024

By 2028, cloud computing will shift from being a technology disruptor to becoming a necessary component for maintaining business competitiveness, according to Gartner, Inc.

IT spending on public cloud services continues to rise unabated. In 2024, worldwide end-user spending on public cloud services is forecast to total $679 billion and projected to exceed $1 trillion in 2027.

"Organizations are actively investing in cloud technology due to its potential to foster innovation, create market disruptions, and enhance customer retention in order to gain a competitive edge," said Milind Govekar, Distinguished VP Analyst at Gartner. "While many organizations have started to seize the technical advantages of cloud, only a few have unlocked its full potential in supporting business transformation. As a result, organizations are using the cloud to launch a new wave of disruption driven by artificial intelligence (AI), enabling them to unlock business value at scale."

The Role of Cloud in 2023

More than 50% of enterprises will use industry cloud platforms by 2028 to accelerate their business initiatives

Most companies currently consider the cloud as a technology platform. In 2023, organizations are using cloud computing either as a technology disruptor or capability enabler. Gartner predicts that more than 50% of enterprises will use industry cloud platforms by 2028 to accelerate their business initiatives. In 2028, most organizations will be leveraging cloud as a business necessity.

Organizations that are utilizing the cloud as a technology disruptor are harnessing its transformative potential to revolutionize non-cloud, data-center oriented computing styles and technologies.

"As businesses navigate through digital transformation journeys, movement to the cloud becomes a key decision point," said Govekar.

Companies that are adopting cloud technology as a capability enabler are using its potential to enable new capabilities such as elasticity, rapid continuous integration/cloud delivery (CI/CD), serverless functions and AI-infused APIs and processes that were difficult to achieve pre-cloud. To exploit these new capabilities, organizations must carefully evaluate factors such as their investment in skills development, breaking down operational silos, and promoting collaboration among teams to seamlessly adopt automation.

Cloud as a Business Necessity in 2028

Over the next few years, cloud computing will continue to evolve from being an innovation facilitator to a business disruptor and, ultimately, a business necessity.

With cloud computing as an innovation facilitator, organizations can distribute platform business concepts widely by using its underlying platform technology to provide interconnections, scale, aggregation and analysis capabilities, which allows the use of technology as a fundamental component of a business model.

"By leveraging the ecosystem of cloud providers, organizations can introduce innovative products and services, such as fraud prevention solutions for second-hand cars from tire manufacturers, or rapid vaccine development through cloud-based machine learning by pharmaceutical companies," said Govekar.

By 2028, most organizations will fully transform into digital entities capable of sensing and responding to business and market conditions. "With cloud computing becoming an integral part of business operations in 2028, CIOs and IT leaders will have to implement a highly efficient cloud operating model in order to achieve their desired business objectives," Govekar concluded.

Hot Topics

The Latest

Shadow AI represents both the greatest governance risk and the biggest strategic opportunity in the enterprise. Organizations that will thrive are those that address the security threats and reframe shadow AI as a strategic indicator of genuine business needs. IT leaders must shift from playing defense to proactively building transparent, collaborative, and secure AI ecosystems that employees feel empowered to use ...

In today's enterprise landscape, two seismic shifts are converging: the mainstreaming of hybrid work and the rapid adoption of AI-enhanced applications. While both promise productivity gains and competitive advantage, they also expose a hidden Achilles' heel, application performance ...

To examine the growing gap between how software is built and how secure it is, Security Journey brought together a panel of seasoned developers, security leaders, and AI experts for a roundtable discussion on Closing the Security Gap in AI ... Together, they explored the real-world challenges organizations are grappling with when it comes to software development leveraging AI, from fragile governance frameworks and inconsistent policy enforcement to the growing over-reliance on AI generated code ...

A new study by the IBM Institute for Business Value reveals that enterprises are expected to significantly scale AI-enabled workflows, many driven by agentic AI, relying on them for improved decision making and automation. The AI Projects to Profits study revealed that respondents expect AI-enabled workflows to grow from 3% today to 25% by the end of 2025. With 70% of surveyed executives indicating that agentic AI is important to their organization's future, the research suggests that many organizations are actively encouraging experimentation ...

Respondents predict that agentic AI will play an increasingly prominent role in their interactions with technology vendors over the coming years and are positive about the benefits it will bring, according to The Race to an Agentic Future: How Agentic AI Will Transform Customer Experience, a report from Cisco ...

A new wave of tariffs, some exceeding 100%, is sending shockwaves across the technology industry. Enterprises are grappling with sudden, dramatic cost increases that threaten to disrupt carefully planned budgets, sourcing strategies, and deployment plans. For CIOs and CTOs, this isn't just an economic setback; it's a wake-up call. The era of predictable cloud pricing and stable global supply chains is over ...

As artificial intelligence (AI) adoption gains momentum, network readiness is emerging as a critical success factor. AI workloads generate unpredictable bursts of traffic, demanding high-speed connectivity that is low latency and lossless. AI adoption will require upgrades and optimizations in data center networks and wide-area networks (WANs). This is prompting enterprise IT teams to rethink, re-architect, and upgrade their data center and WANs to support AI-driven operations ...

Artificial intelligence (AI) is core to observability practices, with some 41% of respondents reporting AI adoption as a core driver of observability, according to the State of Observability for Financial Services and Insurance report from New Relic ...

Application performance monitoring (APM) is a game of catching up — building dashboards, setting thresholds, tuning alerts, and manually correlating metrics to root causes. In the early days, this straightforward model worked as applications were simpler, stacks more predictable, and telemetry was manageable. Today, the landscape has shifted, and more assertive tools are needed ...

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