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Gartner: Cloud Will Become a Business Necessity by 2028

Global Public Cloud Services Spending to Total $679 Billion in 2024

By 2028, cloud computing will shift from being a technology disruptor to becoming a necessary component for maintaining business competitiveness, according to Gartner, Inc.

IT spending on public cloud services continues to rise unabated. In 2024, worldwide end-user spending on public cloud services is forecast to total $679 billion and projected to exceed $1 trillion in 2027.

"Organizations are actively investing in cloud technology due to its potential to foster innovation, create market disruptions, and enhance customer retention in order to gain a competitive edge," said Milind Govekar, Distinguished VP Analyst at Gartner. "While many organizations have started to seize the technical advantages of cloud, only a few have unlocked its full potential in supporting business transformation. As a result, organizations are using the cloud to launch a new wave of disruption driven by artificial intelligence (AI), enabling them to unlock business value at scale."

The Role of Cloud in 2023

More than 50% of enterprises will use industry cloud platforms by 2028 to accelerate their business initiatives

Most companies currently consider the cloud as a technology platform. In 2023, organizations are using cloud computing either as a technology disruptor or capability enabler. Gartner predicts that more than 50% of enterprises will use industry cloud platforms by 2028 to accelerate their business initiatives. In 2028, most organizations will be leveraging cloud as a business necessity.

Organizations that are utilizing the cloud as a technology disruptor are harnessing its transformative potential to revolutionize non-cloud, data-center oriented computing styles and technologies.

"As businesses navigate through digital transformation journeys, movement to the cloud becomes a key decision point," said Govekar.

Companies that are adopting cloud technology as a capability enabler are using its potential to enable new capabilities such as elasticity, rapid continuous integration/cloud delivery (CI/CD), serverless functions and AI-infused APIs and processes that were difficult to achieve pre-cloud. To exploit these new capabilities, organizations must carefully evaluate factors such as their investment in skills development, breaking down operational silos, and promoting collaboration among teams to seamlessly adopt automation.

Cloud as a Business Necessity in 2028

Over the next few years, cloud computing will continue to evolve from being an innovation facilitator to a business disruptor and, ultimately, a business necessity.

With cloud computing as an innovation facilitator, organizations can distribute platform business concepts widely by using its underlying platform technology to provide interconnections, scale, aggregation and analysis capabilities, which allows the use of technology as a fundamental component of a business model.

"By leveraging the ecosystem of cloud providers, organizations can introduce innovative products and services, such as fraud prevention solutions for second-hand cars from tire manufacturers, or rapid vaccine development through cloud-based machine learning by pharmaceutical companies," said Govekar.

By 2028, most organizations will fully transform into digital entities capable of sensing and responding to business and market conditions. "With cloud computing becoming an integral part of business operations in 2028, CIOs and IT leaders will have to implement a highly efficient cloud operating model in order to achieve their desired business objectives," Govekar concluded.

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Traditional monitoring often stops at uptime and server health without any integrated insights. Cross-platform observability covers not just infrastructure telemetry but also client-side behavior, distributed service interactions, and the contextual data that connects them. Emerging technologies like OpenTelemetry, eBPF, and AI-driven anomaly detection have made this vision more achievable, but only if organizations ground their observability strategy in well-defined pillars. Here are the five foundational pillars of cross-platform observability that modern engineering teams should focus on for seamless platform performance ...

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From smart factories and autonomous vehicles to real-time analytics and intelligent building systems, the demand for instant, local data processing is exploding. To meet these needs, organizations are leaning into edge computing. The promise? Faster performance, reduced latency and less strain on centralized infrastructure. But there's a catch: Not every network is ready to support edge deployments ...

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Gartner: Cloud Will Become a Business Necessity by 2028

Global Public Cloud Services Spending to Total $679 Billion in 2024

By 2028, cloud computing will shift from being a technology disruptor to becoming a necessary component for maintaining business competitiveness, according to Gartner, Inc.

IT spending on public cloud services continues to rise unabated. In 2024, worldwide end-user spending on public cloud services is forecast to total $679 billion and projected to exceed $1 trillion in 2027.

"Organizations are actively investing in cloud technology due to its potential to foster innovation, create market disruptions, and enhance customer retention in order to gain a competitive edge," said Milind Govekar, Distinguished VP Analyst at Gartner. "While many organizations have started to seize the technical advantages of cloud, only a few have unlocked its full potential in supporting business transformation. As a result, organizations are using the cloud to launch a new wave of disruption driven by artificial intelligence (AI), enabling them to unlock business value at scale."

The Role of Cloud in 2023

More than 50% of enterprises will use industry cloud platforms by 2028 to accelerate their business initiatives

Most companies currently consider the cloud as a technology platform. In 2023, organizations are using cloud computing either as a technology disruptor or capability enabler. Gartner predicts that more than 50% of enterprises will use industry cloud platforms by 2028 to accelerate their business initiatives. In 2028, most organizations will be leveraging cloud as a business necessity.

Organizations that are utilizing the cloud as a technology disruptor are harnessing its transformative potential to revolutionize non-cloud, data-center oriented computing styles and technologies.

"As businesses navigate through digital transformation journeys, movement to the cloud becomes a key decision point," said Govekar.

Companies that are adopting cloud technology as a capability enabler are using its potential to enable new capabilities such as elasticity, rapid continuous integration/cloud delivery (CI/CD), serverless functions and AI-infused APIs and processes that were difficult to achieve pre-cloud. To exploit these new capabilities, organizations must carefully evaluate factors such as their investment in skills development, breaking down operational silos, and promoting collaboration among teams to seamlessly adopt automation.

Cloud as a Business Necessity in 2028

Over the next few years, cloud computing will continue to evolve from being an innovation facilitator to a business disruptor and, ultimately, a business necessity.

With cloud computing as an innovation facilitator, organizations can distribute platform business concepts widely by using its underlying platform technology to provide interconnections, scale, aggregation and analysis capabilities, which allows the use of technology as a fundamental component of a business model.

"By leveraging the ecosystem of cloud providers, organizations can introduce innovative products and services, such as fraud prevention solutions for second-hand cars from tire manufacturers, or rapid vaccine development through cloud-based machine learning by pharmaceutical companies," said Govekar.

By 2028, most organizations will fully transform into digital entities capable of sensing and responding to business and market conditions. "With cloud computing becoming an integral part of business operations in 2028, CIOs and IT leaders will have to implement a highly efficient cloud operating model in order to achieve their desired business objectives," Govekar concluded.

Hot Topics

The Latest

People want to be doing more engaging work, yet their day often gets overrun by addressing urgent IT tickets. But thanks to advances in AI "vibe coding," where a user describes what they want in plain English and the AI turns it into working code, IT teams can automate ticketing workflows and offload much of that work. Password resets that used to take 5 minutes per request now get resolved automatically ...

Governments and social platforms face an escalating challenge: hyperrealistic synthetic media now spreads faster than legacy moderation systems can react. From pandemic-related conspiracies to manipulated election content, disinformation has moved beyond "false text" into the realm of convincing audiovisual deception ...

Traditional monitoring often stops at uptime and server health without any integrated insights. Cross-platform observability covers not just infrastructure telemetry but also client-side behavior, distributed service interactions, and the contextual data that connects them. Emerging technologies like OpenTelemetry, eBPF, and AI-driven anomaly detection have made this vision more achievable, but only if organizations ground their observability strategy in well-defined pillars. Here are the five foundational pillars of cross-platform observability that modern engineering teams should focus on for seamless platform performance ...

For all the attention AI receives in corporate slide decks and strategic roadmaps, many businesses are struggling to translate that ambition into something that holds up at scale. At least, that's the picture that emerged from a recent Forrester study commissioned by Tines ...

From smart factories and autonomous vehicles to real-time analytics and intelligent building systems, the demand for instant, local data processing is exploding. To meet these needs, organizations are leaning into edge computing. The promise? Faster performance, reduced latency and less strain on centralized infrastructure. But there's a catch: Not every network is ready to support edge deployments ...

Every digital customer interaction, every cloud deployment, and every AI model depends on the same foundation: the ability to see, understand, and act on data in real time ... Recent data from Splunk confirms that 74% of the business leaders believe observability is essential to monitoring critical business processes, and 66% feel it's key to understanding user journeys. Because while the unknown is inevitable, observability makes it manageable. Let's explore why ...

Organizations that perform regular audits and assessments of AI system performance and compliance are over three times more likely to achieve high GenAI value than organizations that do not, according to a survey by Gartner ...

Kubernetes has become the backbone of cloud infrastructure, but it's also one of its biggest cost drivers. Recent research shows that 98% of senior IT leaders say Kubernetes now drives cloud spend, yet 91% still can't optimize it effectively. After years of adoption, most organizations have moved past discovery. They know container sprawl, idle resources and reactive scaling inflate costs. What they don't know is how to fix it ...

Artificial intelligence is no longer a future investment. It's already embedded in how we work — whether through copilots in productivity apps, real-time transcription tools in meetings, or machine learning models fueling analytics and personalization. But while enterprise adoption accelerates, there's one critical area many leaders have yet to examine: Can your network actually support AI at the speed your users expect? ...

The more technology businesses invest in, the more potential attack surfaces they have that can be exploited. Without the right continuity plans in place, the disruptions caused by these attacks can bring operations to a standstill and cause irreparable damage to an organization. It's essential to take the time now to ensure your business has the right tools, processes, and recovery initiatives in place to weather any type of IT disaster that comes up. Here are some effective strategies you can follow to achieve this ...