Google Implements Mobile-Friendly Update
April 21, 2015
Share this

Today April 21 Google begins globally rolling out its mobile-friendly update. Referred to by many in the media as "Mobilegeddon", the update is intended to boost ranking of mobile-friendly pages on mobile search results.

"Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling," says Google's Webmaster Central Blog.

The update:
- Affects only search rankings on mobile devices
- Affects search results in all languages globally
- Applies to individual pages, not entire websites

Google notes that in addition to the mobile-friendly change, the service still uses multiple factors to rank search results. For example, the intent of the search query is still a very important factor, so a page that is not mobile-friendly could still rank high if it has the best content to match the query.

However, Google warns: "If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search."

Dynatrace's Digital Performance Expert, David Jones, adds: "Google's ranking changes mean that companies without solid mobile performance strategies will see immediate — and negative impact — in their ability to be seen by consumers browsing the web on their devices. This will translate into lost revenue and loyalty because, in today's omni-channel world, organizations MUST be able to deliver customers with the quality experience they expect, regardless of device, at all times — or they will suffer at the hands of their competitors."

Share this

The Latest

September 18, 2019

Service desks teams use internally focused performance-based metrics more than many might think. These metrics are essential and remain relevant, but they do not provide any insight into the user experience. To gain actual insight into user satisfaction, you need to change your metrics. The question becomes: How do I efficiently change my metrics? Then, how do you best go about it? ...

September 17, 2019

The skills gap is a very real issue impacting today's IT professionals. In preparation for IT Pro Day 2019, celebrated on September 17, 2019, SolarWinds explored this skills gap by surveying technology professionals around the world to understand their needs and how organizations are addressing these needs ...

September 16, 2019

Top performing organizations (TPOs) in managing IT Operations are experiencing significant operational and business benefits such as 5.9x shorter average Mean Time to Resolution (MTTR) per incident as compared to all other organizations, according to a new market study from Digital Enterprise Journal ...

September 12, 2019

Multichannel marketers report that mobile-friendly websites have emerged as a dominant engagement channel for their brands, according to Gartner. However, Gartner research has found that too many organizations build their mobile websites without accurate knowledge about, or regard for, their customer's mobile preferences ...

September 11, 2019

Do you get excited when you discover a new service from one of the top three public clouds or a new public cloud provider? I do. But every time you feel excited about new cloud offerings, you should also feel a twinge of fear. Because in the tech world, each time we introduce something new we also add a new point of failure for our application and potentially a service we are stuck with. This is why thinking about the long-tail cloud for your organization is important ...

September 10, 2019

A solid start to migration can be approached three ways — all of which are ladder up to adopting a Software Intelligence strategy ...

September 09, 2019

Many aren't doing the due diligence needed to properly assess and facilitate a move of applications to the cloud. This is according to the recent 2019 Cloud Migration Report which revealed half of IT leaders at banks, insurance and telecommunications companies do not conduct adequate risk assessments prior to moving apps over to the cloud. Essentially, they are going in blind and expecting everything to turn out ok. Spoiler alert: It doesn't ...

September 05, 2019

Research conducted by Aite Group uncovered more than 80 global eCommerce sites that were actively being compromised by Magecart groups, according to a new report, In Plain Sight II: On the Trail of Magecart ...

September 04, 2019

In this blog, I'd like to expand beyond the TAP and look at the role Packet Brokers play in an organization's visibility architecture. Here are 5 common mistakes that are made when deploying Packet Brokers, and how to avoid them ...

August 29, 2019

Over the last several years, EMA research found that enterprises are actively expanding their use of network automation tools.To understand these automation projects more fully, EMA has completed a new study, titled "Enterprise Network Automation for 2020 and Beyond" ...