
Sonja Hickey, Product Marketing Manager in HP’s software division focusing on Business Service Management, has joined the APMdigest Vendor Forum.
Sonja has over 20 years of product marketing, product management, engineering, and consulting experience with privately-held, start-up, and Fortune 500 companies. She has been responsible for positioning, messaging, strategy, and go-to-market programs for both consumer and B2B product lines. Previous companies that Sonja has worked for include Sun Microsystems, LoudCloud, InstallShield, and AT&T.
Sonja Hickey joins HP's blogging team on the Vendor Forum, which also includes Aruna Ravichandran, Director of Product Marketing for HP Business Service Management (BSM) and Configuration Management System (CMS) at HP Software.
HP is a technology solutions provider to consumers, businesses, and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. HP's business technology optimization solutions help IT organizations ensure every dollar invested, every resource allocated, and every application in development delivers business outcomes. HP Business Service Management is a complete business service management solution that integrates application, system, network and business transaction monitoring.