hybris Partners with Compuware dynaTrace
Including dynatrace in hybris 4.5
December 12, 2011
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hybris now offers the Compuware dynaTrace Application Performance Management (APM) solution in its eCommerce platform to ensure unsurpassed performance and real-time business insights.

dynaTrace is tightly integrated and works out-of-the-box with the hybris 4.5 platform to give hybris customers unprecedented time to value. With dynaTrace, hybris provides advanced performance assurance and better business agility for business-critical eCommerce applications.

"Revenues of eCommerce businesses are directly impacted by every second lost from poor performing transactions," said Ariel Luedi, CEO of hybris. "With the dynaTrace partnership, hybris customers will now have built-in business and performance insight from the leader in application performance management. We are extremely pleased with the joint value that dynaTrace and hybris bring to the table for customers wanting best in class eCommerce sites."

dynaTrace delivers the technical and business visibility required to optimize and increase eCommerce performance. dynaTrace enables higher transaction throughput, higher sales conversions, customer satisfaction and customer retention for any company committed to growing its bottom line and brand equity through its Internet presence.

"hybris has a growing customer base of large enterprises with strategies that depend on Multi-Channel and eCommerce implementations. As they compete and have to adapt to changing customer behaviors, dynaTrace complements hybris in providing unsurpassed visibility into their business," said John Van Siclen, General Manager of Compuware’s APM Business Unit. "dynaTrace enables IT teams to closely align to changing business needs, supporting agility and efficiency through greater insight, especially in complex production environments."

With revenue over €500M, dynaTrace and hybris customer Leder & Schuh is one of the largest shoe retailers in Europe, employing approximately 3,700 people in more than 350 locations. Hubert Petz, Chief Process & Information Officer/Head of IT at Leder & Schuh said, "With dynaTrace PurePath Technology, we now have the insight required to make informed business-critical decisions related to our eCommerce application, in real-time. Using dynaTrace we were able to improve performance of our key Web pages by 30 percent. Also, where systems were opaque before dynaTrace gave us 100 percent visibility into all transactions. This is particularly valuable with transactions going through third-party frameworks, including hybris, and external services to measure their SLAs. dynaTrace dashboards give us both the business and technical views to maximize our agility and responsiveness. dynaTrace is instrumental in empowering us to continuously improve customer experience, which translates into increasing sales, customer satisfaction and loyalty in our business."

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