Instart Logic Partners with Blue Triangle
February 02, 2017
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Instart Logic announced a technology and business partnership with Blue Triangle Technologies.

The partnership extends the capabilities of Instart Logic’s market-disruptive endpoint-aware application delivery solution into the world of real-time performance management and monitoring.

“In today’s day and age, enterprises understand the critical need to monetize application performance across multiple digital channels: desktop, mobile and native applications. Many legacy solutions fail at providing the top-line metrics enterprises need in real time to make the right decisions and make them fast,” said Samrah Khan, VP of BD at Instart Logic. “Instart Logic is working closely with Blue Triangle Technologies to bridge this important gap by providing the world’s first endpoint-aware application delivery solution, combined with the predictions and attribution of revenue gained by improving the speed of specific web or mobile pages.”

Key features of the Instart Logic and Blue Triangle joint solution include the ability to:

- Identify and fix specific performance issues impacting revenue and customer experience.

- Continually monitor page views and user sessions to better understand customer behavior.

- Manage web performance in real time and attribute revenue to performance changes.

- View all business and performance insights in the Blue Triangle Customer Portal by device type, browser, geography and operating system.

Instart Logic and Blue Triangle Technologies jointly will provide cloud-based services for its mutual customers. Whether it’s holiday preparedness or daily performance management, customers are assured they have a true competitive edge. Instart Logic’s AppSpeed, AppShield, AppFlex and Ad Integrity platform modules make applications fast, secure and easy to use, and help to recover lost revenue. And the technology from Blue Triangle will allow companies to manage website performance from a business centric approach.

“Instart Logic and Blue Triangle are committed to providing an end-to-end platform that delivers the highest ROI for enterprises,” said Lance Ullom, CEO of Blue Triangle Technologies. “Our customers are not only looking to measure website performance but also course correct as needed. Partnering with Instart Logic combines a best-in-class application performance solution with our unique, revenue-focused performance management and monitoring solution.”

The solution is available in the marketplace immediately and requires a simple DNS change for the Instart Logic service and a five minute tag insertion for the Blue Triangle solution.

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