Ipswitch announced an expansion of its global partner program, the Ipswitch PartnerSynergy Program, aimed at helping new and existing partners successfully grow their businesses by teaming with Ipswitch.

The Ipswitch PartnerSynergy Program creates a collaborative environment between the company and its distributor and reseller partners, while providing access to sales tools, marketing campaigns, training resources, technical guidance and support.

“Ipswitch has strong products in growing segments of the IT industry, which is exactly what we look for in our vendor partners,” said Tracy Holtz, Director of Product Marketing, Security and Information Management at Tech Data Corporation, one of the world's largest distributors of technology products, services and solutions. “They pride themselves on being very channel-friendly with a partner-centric approach that offers valuable support, training, materials and service – helping all parties quickly generate joint revenue and solidify end-user value.”

The Ipswitch PartnerSynergy Program consists of three distinct levels – Gold, Silver and Authorized – each designed to assist partners in identifying new sales opportunities within their client base, creating new revenue streams and driving long-term engagements.

“Here at Ipswitch we’re known for developing products that are easy to try, buy and use. We’ve been dedicated to continuing that philosophy in our partner program – giving our distributor and reseller partners all of the resources they need to be successful,” said Joan Groleau, Director, North America Channel, Ipswitch. “We’re actively recruiting for select new partners that would like to take advantage of the opportunities our IT monitoring and managed file transfer products offer.”

The features of the enhanced Ipswitch PartnerSynergy Program include:

- Marketing Resources: Ipswitch offers co-branded email templates, banner ads and event support materials to help partners execute targeted marketing campaigns.

- Sales Tools: The company provides selling guides, on-demand webinars, channel sales cards and double-digit deal registration to help partners target and close qualified prospects.

- Partner Portal: Ipswitch provides a robust portal where partners can easily access all program resources, quickly accessing what they need to complete a deal.

- Sales Account Management: Ipswitch’s sales team is always available to ensure all our partners’ technical, sales and business related questions are answered quickly and efficiently.

- Training and Certification: The company offers free-of-charge online sales, technical training and certification programs.

Partners can also benefit from having protection on incumbent renewal sales and gain additional margin through qualified deal registration opportunities, training and professional services and the cross-selling of additional products.