Juniper Networks announced the latest evolution of its Juniper Partner Advantage (JPA) program for 2025.
The program is designed to provide partners with the resources, support and strategic guidance to expand opportunities and boost profitability.
"JPA 2025 is a testament to our ongoing commitment to support partners to seize opportunities and achieve transformative growth, ultimately delivering customer satisfaction and success," said Gordon Mackintosh, Senior Vice President, Worldwide Channel and Commercial Sales, Juniper Networks. "This is the year to invest boldly, as market trends align with unprecedented demand for AI-native solutions, seamless connectivity and advanced data center capabilities. By fostering collaboration and driving innovation, JPA 2025 accelerates our partners' ability to deliver exceptional outcomes, positioning them to lead in a dynamic and rapidly evolving landscape."
Key Highlights of JPA 2025:
- Driving Growth Through Accelerated Success: Juniper helps partners unlock greater growth by enhancing cross-selling opportunities across its solutions and services. New onboarding processes equipped with self-service tools and dashboards ensure faster adoption of Juniper practices and technology, enabling faster profitability for partners.
- Enabling Predictable Profitability: Partners can obtain rewards through a points-based Seller Rewards Program integrated with the Champions community. Additional financial benefits include exclusive discounts on Juniper products, deal registration incentives and investment funds for partners to achieve new growth opportunities. Further simplified and consistent program structure enables long-term profitability while reducing operational complexity for partners.
- Building Collaboration for Mutual Success: Juniper fosters stronger partnerships through its Elite Plus Program, offering personalized annual business plans to strengthen collaboration and mutual accountability. This structured approach fueled a 38 percent year-over-year growth in product and services sales, with further automation set to accelerate growth in 2025. The Champions Community expands opportunities for partner sellers, marketers and technical professionals to engage in training, development and networking. With nearly 7,000 champions, these experts apply their technical expertise to drive innovation, enhance collaboration, and deliver impactful results. Managed Network Providers benefit from expanded pricing programs, tailored incentives and self-service resources.
Additionally, Juniper Partner Service Programs empower partners to maximize the potential of their support services. Whether focused on reselling Juniper Care or developing a comprehensive practice for delivering Level 1 and Level 2 support services, these programs are designed to align with diverse business needs and drive added profitability through Service Incentive Rewards Programs.
The Latest
According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...
Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...
IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...
Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...
In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ...
In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...
In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...
In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...
In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...
From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...