Kemp signed Bluechip Infotech as a new distributor for Australia.
Kemp APAC regional director Tony Sandberg believes Bluechip will provide a strong complement in Australia to accelerate awareness and sales of the Kemp load balancer and AX portfolio.
“As more businesses across Australia embrace hyperscale cloud platforms, we needed a partner that clearly understands the application experience challenges and opportunities customers are faced with, as well as the important role the load balancer plays in that equation,” said Sandberg.
Load balancers are deployed as software, hardware or as cloud instances to optimize the performance of servers delivering important content to employees, external workers/contractors or to the public. These Kemp products act as a “traffic cop” to deliver requests to the best network servers as quickly and efficiently as possible, continually checking performance and security of the workload.
“The addition of Kemp to our Bluechip Infotech portfolio will strengthen our overall offering in the Enterprise space and reinforce both our position and ability to service Australian SMB, MSP and Enterprise partners” adds Johnson Hsiung, Managing Director, Bluechip Infotech.
Sandberg is confident that Bluechip, as a value-added distributor with a wide network of partners and vendors, will benefit Kemp customers as a single solution provider that can cater to the specific needs of the region.
Sandberg added, “Bluechip will strengthen our diverse network of enterprise and service provider partners across the country, especially among managed service providers. This will help us increase the adoption of our flexible consumption models provide customer unmatched value for this type of technology.”
The Bluechip partnership will provide Kemp customers a choice of working with a global distributor with a wide range of products including Kemp, or a value added distributor with a focus on technical enablement.
Bluechip IT has offices in Melbourne, Sydney, Brisbane, Adelaide, and Perth, including a strong 25-plus sales force, including a dedicated enterprise technical team and a large in-house inside sales and marketing team.
“Kemp customers will also benefit from Bluechip’s team of qualified engineers, a large support team, and a close partnership with both vendors and resellers,” said Sandberg.
Kemp recently ended its distribution partnership with Sapply for the Australian market.
The Latest
An overwhelming majority of IT leaders (95%) believe the upcoming wave of AI-powered digital transformation is set to be the most impactful and intensive seen thus far, according to The Science of Productivity: AI, Adoption, And Employee Experience, a new report from Nexthink ...
Overall outage frequency and the general level of reported severity continue to decline, according to the Outage Analysis 2025 from Uptime Institute. However, cyber security incidents are on the rise and often have severe, lasting impacts ...
In March, New Relic published the State of Observability for Media and Entertainment Report to share insights, data, and analysis into the adoption and business value of observability across the media and entertainment industry. Here are six key takeaways from the report ...
Regardless of their scale, business decisions often take time, effort, and a lot of back-and-forth discussion to reach any sort of actionable conclusion ... Any means of streamlining this process and getting from complex problems to optimal solutions more efficiently and reliably is key. How can organizations optimize their decision-making to save time and reduce excess effort from those involved? ...
As enterprises accelerate their cloud adoption strategies, CIOs are routinely exceeding their cloud budgets — a concern that's about to face additional pressure from an unexpected direction: uncertainty over semiconductor tariffs. The CIO Cloud Trends Survey & Report from Azul reveals the extent continued cloud investment despite cost overruns, and how organizations are attempting to bring spending under control ...
According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...
Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...
IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...
Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...
In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ...