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Kentik Names New CMO

Kentik announced the hiring of Mark Sarbiewski as Chief Marketing Officer as part of the company's broader effort to build on accelerating market adoption and sales momentum.

Sarbiewski joins Kentik from Castlight Health, where he served as CMO for the publicly-traded healthcare management software provider. Prior to that, Sarbiewski held CMO roles at Anaplan and Clustrix, along with senior product and marketing roles at Mercury Interactive and HP Software.

"We are excited to add an experienced marketing leader like Mark to our deep bench of talent as we pursue an aggressive growth strategy for Kentik in 2017," said Avi Freedman, CEO of Kentik. "We are also extremely proud of our results in 2016, which reflect the rapidly growing demand for deep network visibility and DDoS protection delivered with the ease and cost-efficiency of SaaS."

"It is an exciting time to join Kentik. Networks are more critical and complex than ever, and customers are seeing enormous value in how Kentik turns their network traffic – billions of digital footprints – into actionable intelligence," said Sarbiewski. "It goes well beyond just solving performance problems and DDoS attacks; Kentik turns the network into a distinct business advantage."

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Kentik Names New CMO

Kentik announced the hiring of Mark Sarbiewski as Chief Marketing Officer as part of the company's broader effort to build on accelerating market adoption and sales momentum.

Sarbiewski joins Kentik from Castlight Health, where he served as CMO for the publicly-traded healthcare management software provider. Prior to that, Sarbiewski held CMO roles at Anaplan and Clustrix, along with senior product and marketing roles at Mercury Interactive and HP Software.

"We are excited to add an experienced marketing leader like Mark to our deep bench of talent as we pursue an aggressive growth strategy for Kentik in 2017," said Avi Freedman, CEO of Kentik. "We are also extremely proud of our results in 2016, which reflect the rapidly growing demand for deep network visibility and DDoS protection delivered with the ease and cost-efficiency of SaaS."

"It is an exciting time to join Kentik. Networks are more critical and complex than ever, and customers are seeing enormous value in how Kentik turns their network traffic – billions of digital footprints – into actionable intelligence," said Sarbiewski. "It goes well beyond just solving performance problems and DDoS attacks; Kentik turns the network into a distinct business advantage."

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In live financial environments, capital markets software cannot pause for rebuilds. New capabilities are introduced as stacked technology layers to meet evolving demands while systems remain active, data keeps moving, and controls stay intact. AI is no exception, and its opportunities are significant: accelerated decision cycles, compressed manual workflows, and more effective operations across complex environments. The constraint isn't the models themselves, but the architectural environments they enter ...

Like most digital transformation shifts, organizations often prioritize productivity and leave security and observability to keep pace. This usually translates to both the mass implementation of new technology and fragmented monitoring and observability (M&O) tooling. In the era of AI and varied cloud architecture, a disparate observability function can be dangerous. IT teams will lack a complete picture of their IT environment, making it harder to diagnose issues while slowing down mean time to resolve (MTTR). In fact, according to recent data from the SolarWinds State of Monitoring & Observability Report, 77% of IT personnel said the lack of visibility across their on-prem and cloud architecture was an issue ...

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Technology management is evolving, and in turn, so is the scope of FinOps. The FinOps Foundation recently updated their mission statement from "advancing the people who manage the value of cloud" to "advancing the people who manage the value of technology." This seemingly small change solidifies a larger evolution: FinOps practitioners have organically expanded to be focused on more than just cloud cost optimization. Today, FinOps teams are largely — and quickly — expanding their job descriptions, evolving into a critical function for managing the full value of technology ...

Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

The observability industry has an evolving relationship with AI. We're not skeptics, but it's clear that trust in AI must be earned ... In Grafana Labs' annual Observability Survey, 92% said they see real value in AI surfacing anomalies before they cause downtime. Another 91% endorsed AI for forecasting and root cause analysis. So while the demand is there, customers need it to be trustworthy, as the survey also found that the practitioners most enthusiastic about AI are also the most insistent on explainability ...

In the modern enterprise, the conversation around AI has moved past skepticism toward a stage of active adoption. According to our 2026 State of IT Trends Report: The Human Side of Autonomous AI, nearly 90% of IT professionals view AI as a net positive, and this optimism is well-founded. We are seeing agentic AI move beyond simple automation to actively streamlining complex data insights and eliminating the manual toil that has long hindered innovation. However, as we integrate these autonomous agents into our ecosystems, the fundamental DNA of the IT role is evolving ...

AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.