Keynote announced a comprehensive update to its portfolio of mobile app and Web monitoring and competitive intelligence tools, giving companies a more complete view of online customer experience.
Performance in Context delivers a set of capabilities to guide the continuous improvement of customer experience and optimize business outcomes. It helps Line of Business and IT Operations teams by providing the operational data and actionable analytics needed to understand user behavior and what changes are necessary to impact it.
In addition to improving the ability to visualize and correlate real user monitoring data with Keynote’s active web and mobile monitoring, Keynote is introducing the web performance Health Score. With Health Score, a customer gets continuous individual performance analysis, receiving page-level performance evaluations of web sites with immediate suggestions on how to reduce errors and improve user experience and performance. Each Health Score is tailored according to delivery channel, whether on the mobile Web or the desktop.
Keynote continues to improve its market comparison offerings, showing comparative performance across top industry sectors and their key players. These include: Keynote Competitive Rankings, syndicated assessments of site performance and usability plus consumer brand attitudes, with new partner eVOC extending usability and customer experience analysis; and the Keynote Scorecards, which offer website and mobile app feature and functionality assessments. These offerings complement the 24/7 comparative data delivered through Keynote Performance Indexes.
Enhancements to Keynote’s monitoring platform and RESTful API facilitate performance analysis across all of your measurement sources. These include support for HAR (HTTP Archive) and PCAP (packet capture) format data export, and real-time programmatic access to alarm data. These enhancements improve Keynote’s current support for integration with enterprise performance solutions from Splunk, Extrahop and Riverbed among others. As a result, customers like Central 1 Credit Union are improving efficiencies by integrating end user experience data with their other monitoring tools, with significant business results.
“Today’s consumers increasingly expect an engaging, intuitive, and efficient digital experience that simply delivers on the brand promise regardless of the digital channel, device, network or operating system,” said Jennifer Tejada, CEO at Keynote. “We know a disappointing experience can destroy years of brand investment in seconds, so understanding performance in the context of consumer behavior and competitive insight is critical if companies are to exceed consumers’ expectations, build brand value and ultimately achieve better business outcomes. Keynote brings 19 years of expertise, providing a rich portfolio of measurement solutions that are now easier to use, provide greater competitive insight, offer new integration capabilities, and comprehensive coverage across leading devices and networks, ultimately providing measurable business benefits through performance optimization.”
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