Keynote Offers Retailers Free Testing on DeviceAnywhere
October 11, 2012
Share this

Keynote is helping retailers get ready for the coming mobile holiday shopping season with a free offer for mobile testing on its DeviceAnywhere platform.

Keynote is launching "Mobile Ready for the Holidays 2012" for qualified retailers, a 10 hour free trial on the DeviceAnywhere platform and a free assessment of their mobile implementation. Offer is valid until Black Friday.

As smartphones and tablets become ever more central to consumers and businesses, many companies - including many large retailers - are still leaving themselves much exposed through a lack of proper mobile testing.

45% of American adults now own smartphones, spurring a fundamental shift in browsing and buying habits in an increasingly three-screen world (desktops, smartphones, and tablets). Retailers, in particular, have no time to waste to prepare for this coming holiday shopping season, which will be the biggest test yet for retailers using mobile channels as a serious source of online business.

Mobile is expected to be responsible for over 20% of retail site visits during the 2012 holiday season. The mobile retail channel is currently the fastest-growing form of mobile commerce, which will experience a quadrupling of current 2012 revenues, accounting for approximately $25 billion by 2017.

Despite this fundamental shift toward mobile in a three screen world, many retailers and other US businesses are unaware of the roadblocks they are putting in the way of realizing greater revenues and productivity due to software bugs that are the result of inadequate internal Quality Assurance processes for mobile apps and websites. Slow page delivery and bugs on mobile apps and websites could cost retailers dearly, as impatient customers lose patience and move to the sites of alternative vendors.

Whether mobile apps and websites are home-grown, outsourced or bought off-the-shelf, an appropriate mobile testing process must include both pre-launch testing and ongoing monitoring. Pre-launch testing can be done manually or automated. As many enterprises are familiar with the time and cost savings it can deliver, automated mobile testing is typically the best approach. When the mobile channel is launched, ongoing monitoring needs to be in place, so the mobile application or website is constantly monitored to ensure maximum uptime, and therefore maximum revenue and productivity.

"Despite improvements in the enterprise mobile testing market, most businesses have yet to replicate the efforts they put into the Quality Assurance for desktop-based applications," said Ren Bloom, vice president of marketing at Keynote. "This is the year for retailers to embrace mobile quality testing and improve their revenue and productivity."

Share this

The Latest

March 18, 2024

Gartner has highlighted the top trends that will impact technology providers in 2024: Generative AI (GenAI) is dominating the technical and product agenda of nearly every tech provider ...

March 15, 2024

In MEAN TIME TO INSIGHT Episode 4 - Part 1, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at Enterprise Management Associates (EMA) discusses artificial intelligence and network management ...

March 14, 2024

The integration and maintenance of AI-enabled Software as a Service (SaaS) applications have emerged as pivotal points in enterprise AI implementation strategies, offering both significant challenges and promising benefits. Despite the enthusiasm surrounding AI's potential impact, the reality of its implementation presents hurdles. Currently, over 90% of enterprises are grappling with limitations in integrating AI into their tech stack ...

March 13, 2024

In the intricate landscape of IT infrastructure, one critical component often relegated to the back burner is Active Directory (AD) forest recovery — an oversight with costly consequences ...

March 12, 2024

eBPF is a technology that allows users to run custom programs inside the Linux kernel, which changes the behavior of the kernel and makes execution up to 10x faster(link is external) and more efficient for key parts of what makes our computing lives work. That includes observability, networking and security ...

March 11, 2024

Data mesh, an increasingly important decentralized approach to data architecture and organizational design, focuses on treating data as a product, emphasizing domain-oriented data ownership, self-service tools and federated governance. The 2024 State of the Data Lakehouse report from Dremio presents evidence of the growing adoption of data mesh architectures in enterprises ... The report highlights that the drive towards data mesh is increasingly becoming a business strategy to enhance agility and speed in problem-solving and innovation ...

March 07, 2024
In this digital era, consumers prefer a seamless user experience, and here, the significance of performance testing cannot be overstated. Application performance testing is essential in ensuring that your software products, websites, or other related systems operate seamlessly under varying conditions. However, the cost of poor performance extends beyond technical glitches and slow load times; it can directly affect customer satisfaction and brand reputation. Understand the tangible and intangible consequences of poor application performance and how it can affect your business ...
March 06, 2024

Too much traffic can crash a website ... That stampede of traffic is even more horrifying when it's part of a malicious denial of service attack ... These attacks are becoming more common, more sophisticated and increasingly tied to ransomware-style demands. So it's no wonder that the threat of DDoS remains one of the many things that keep IT and marketing leaders up at night ...

March 05, 2024

Today, applications serve as the backbone of businesses, and therefore, ensuring optimal performance has never been more critical. This is where application performance monitoring (APM) emerges as an indispensable tool, empowering organizations to safeguard their applications proactively, match user expectations, and drive growth. But APM is not without its challenges. Choosing to implement APM is a path that's not easily realized, even if it offers great benefits. This blog deals with the potential hurdles that may manifest when you actualize your APM strategy in your IT application environment ...

March 04, 2024

This year's Super Bowl drew in viewership of nearly 124 million viewers and made history as the most-watched live broadcast event since the 1969 moon landing. To support this spike in viewership, streaming companies like YouTube TV, Hulu and Paramount+ began preparing their IT infrastructure months in advance to ensure an exceptional viewer experience without outages or major interruptions. New Relic conducted a survey to understand the importance of a seamless viewing experience and the impact of outages during major streaming events such as the Super Bowl ...