Keynote announced two new, industry first offerings: Keynote’s Competitive Rankings Report which now compares native mobile app performance and the addition of smart watches to Keynote’s cloud-based Mobile Testing solution. Both offerings provide businesses with insight to optimize their customers’ mobile experience.
“Today’s Chief Digital Officer is charged with driving customer engagement that translates into subscribership and ultimately revenue. Delivering an industry leading mobile experience is paramount in customer acquisition and conversion, and to do this you must understand your consumers’ experience in context of competitive alternatives,” said Jennifer Tejada, CEO, Keynote. “Keynote is committed to helping our customers realize greater returns on their digital investment, and native app competitive benchmarking and support for wearables app testing address key challenges in the digital ecosystem.”
The digital transformation requires a mobility strategy that includes
- Insight into the performance of native mobile apps against industry benchmarks. With Keynote’s Competitive Rankings Benchmark Report, enterprises can measure how their mobile apps perform in comparison to their peers based on user experience, brand attitude, and consumer future intent.
- Preparation for the next mobile frontier of wearable apps. Developers and quality assurance teams now have the ability to test real Samsung Gear 2 smart watch apps in the Keynote testing cloud without buying gadgets or managing wireless plans. Testing wearable apps and their interaction with their paired smartphones using Keynote’s patented technology ensures apps’ functionality and performance.
“Organizations need insight into the fastest part of their digital channel, the native mobile apps. Moreover, they need to be ready for tomorrow’s requirements as mobility is evolving faster than any other disruption,” said Jonathan Rende, EVP of products and marketing. “With the release of the first native app industry scorecard and support for wearable device testing, Keynote is demonstrating our commitment to mobile innovations in step with leading customer digital requirements.”
Support for additional wearables will be delivered to meet the expected proliferation of devices like smart watches and bands.
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