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Native Mobile App Performance: Measure What Matters

Aaron Rudger

Companies have been putting tremendous effort into improving the performance of their Web and mobile channels to ensure a successful end user experience. This past holiday season, it was put to test as sales on mobile devices were the highest they’ve ever been, accounting for 55 percent of e-commerce traffic on Black Friday and 412 percent on Cyber Monday.

Keynote recently monitored and measured the experience of 16 native iOS and Android apps from eight top retailers. Not surprisingly, the study reported that 8 out of every 10 apps experienced a failure in the 2 week period.

The benchmark studied the shopping experience and the length of interaction across six stages from launching an app, searching for an item, getting the product details, adding to the wish list, checking the product review and finding the store location to correlate its impact on company revenues and customer engagement.

Key Findings of the Study

■ 80 percent of mobile native apps experienced a performance failure

■ The study found an average of 98.2 percent uptime. For a company with $1 billion annual mobile sales, this can result in revenue leakage of $1.4 million per month

■ The average time it took to carry out all six transactions was 18.7 seconds

■ Top tier apps based on engagement outperformed bottom ones by 33 percent

■ iOS apps performed 40 percent faster than the Android apps, which corresponds to an 18.5 percent higher average order of iOS customers than Android users

These findings underscore that the expectations of speed, reliability and quality are becoming increasingly difficult to deliver in the digital experience, and mobile is the latest but also the least understood area. The development and deployment frameworks, architectures and KPIs used to deliver Web experiences translate poorly to native mobile apps. And yet, for those companies that get mobile application delivery and performance right, the upside is great.

As the next generation of consumers increasingly depends on their smartphones and tablets to interact with your brand, now is the time to understand mobile performance and quality. Delivery without analysis is no longer acceptable. Specifically in retail, with the growth of mobile technology, today's retailers and brand owners are challenged to think about the new overall consumer experience.

Aaron Rudger is Director of Product Marketing at Keynote.

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Native Mobile App Performance: Measure What Matters

Aaron Rudger

Companies have been putting tremendous effort into improving the performance of their Web and mobile channels to ensure a successful end user experience. This past holiday season, it was put to test as sales on mobile devices were the highest they’ve ever been, accounting for 55 percent of e-commerce traffic on Black Friday and 412 percent on Cyber Monday.

Keynote recently monitored and measured the experience of 16 native iOS and Android apps from eight top retailers. Not surprisingly, the study reported that 8 out of every 10 apps experienced a failure in the 2 week period.

The benchmark studied the shopping experience and the length of interaction across six stages from launching an app, searching for an item, getting the product details, adding to the wish list, checking the product review and finding the store location to correlate its impact on company revenues and customer engagement.

Key Findings of the Study

■ 80 percent of mobile native apps experienced a performance failure

■ The study found an average of 98.2 percent uptime. For a company with $1 billion annual mobile sales, this can result in revenue leakage of $1.4 million per month

■ The average time it took to carry out all six transactions was 18.7 seconds

■ Top tier apps based on engagement outperformed bottom ones by 33 percent

■ iOS apps performed 40 percent faster than the Android apps, which corresponds to an 18.5 percent higher average order of iOS customers than Android users

These findings underscore that the expectations of speed, reliability and quality are becoming increasingly difficult to deliver in the digital experience, and mobile is the latest but also the least understood area. The development and deployment frameworks, architectures and KPIs used to deliver Web experiences translate poorly to native mobile apps. And yet, for those companies that get mobile application delivery and performance right, the upside is great.

As the next generation of consumers increasingly depends on their smartphones and tablets to interact with your brand, now is the time to understand mobile performance and quality. Delivery without analysis is no longer acceptable. Specifically in retail, with the growth of mobile technology, today's retailers and brand owners are challenged to think about the new overall consumer experience.

Aaron Rudger is Director of Product Marketing at Keynote.

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A Gartner analyst recently suggested that GenAI tools could create 25% time savings for network operational teams. Where might these time savings come from? How are GenAI tools helping NetOps teams today, and what other tasks might they take on in the future as models continue improving? In general, these savings come from automating or streamlining manual NetOps tasks ...

IT and line-of-business teams are increasingly aligned in their efforts to close the data gap and drive greater collaboration to alleviate IT bottlenecks and offload growing demands on IT teams, according to The 2025 Automation Benchmark Report: Insights from IT Leaders on Enterprise Automation & the Future of AI-Driven Businesses from Jitterbit ...

A large majority (86%) of data management and AI decision makers cite protecting data privacy as a top concern, with 76% of respondents citing ROI on data privacy and AI initiatives across their organization, according to a new Harris Poll from Collibra ...

According to Gartner, Inc. the following six trends will shape the future of cloud over the next four years, ultimately resulting in new ways of working that are digital in nature and transformative in impact ...

2020 was the equivalent of a wedding with a top-shelf open bar. As businesses scrambled to adjust to remote work, digital transformation accelerated at breakneck speed. New software categories emerged overnight. Tech stacks ballooned with all sorts of SaaS apps solving ALL the problems — often with little oversight or long-term integration planning, and yes frequently a lot of duplicated functionality ... But now the music's faded. The lights are on. Everyone from the CIO to the CFO is checking the bill. Welcome to the Great SaaS Hangover ...

Regardless of OpenShift being a scalable and flexible software, it can be a pain to monitor since complete visibility into the underlying operations is not guaranteed ... To effectively monitor an OpenShift environment, IT administrators should focus on these five key elements and their associated metrics ...

An overwhelming majority of IT leaders (95%) believe the upcoming wave of AI-powered digital transformation is set to be the most impactful and intensive seen thus far, according to The Science of Productivity: AI, Adoption, And Employee Experience, a new report from Nexthink ...

Overall outage frequency and the general level of reported severity continue to decline, according to the Outage Analysis 2025 from Uptime Institute. However, cyber security incidents are on the rise and often have severe, lasting impacts ...

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