Native Mobile App Performance: Measure What Matters
January 07, 2015

Aaron Rudger
Keynote

Share this

Companies have been putting tremendous effort into improving the performance of their Web and mobile channels to ensure a successful end user experience. This past holiday season, it was put to test as sales on mobile devices were the highest they’ve ever been, accounting for 55 percent of e-commerce traffic on Black Friday and 412 percent on Cyber Monday.

Keynote recently monitored and measured the experience of 16 native iOS and Android apps from eight top retailers. Not surprisingly, the study reported that 8 out of every 10 apps experienced a failure in the 2 week period.

The benchmark studied the shopping experience and the length of interaction across six stages from launching an app, searching for an item, getting the product details, adding to the wish list, checking the product review and finding the store location to correlate its impact on company revenues and customer engagement.

Key Findings of the Study

■ 80 percent of mobile native apps experienced a performance failure

■ The study found an average of 98.2 percent uptime. For a company with $1 billion annual mobile sales, this can result in revenue leakage of $1.4 million per month

■ The average time it took to carry out all six transactions was 18.7 seconds

■ Top tier apps based on engagement outperformed bottom ones by 33 percent

■ iOS apps performed 40 percent faster than the Android apps, which corresponds to an 18.5 percent higher average order of iOS customers than Android users

These findings underscore that the expectations of speed, reliability and quality are becoming increasingly difficult to deliver in the digital experience, and mobile is the latest but also the least understood area. The development and deployment frameworks, architectures and KPIs used to deliver Web experiences translate poorly to native mobile apps. And yet, for those companies that get mobile application delivery and performance right, the upside is great.

As the next generation of consumers increasingly depends on their smartphones and tablets to interact with your brand, now is the time to understand mobile performance and quality. Delivery without analysis is no longer acceptable. Specifically in retail, with the growth of mobile technology, today's retailers and brand owners are challenged to think about the new overall consumer experience.

Aaron Rudger is Director of Product Marketing at Keynote.

Share this

The Latest

June 25, 2020

I've had the opportunity to work with a number of organizations embarking on their AIOps journey. I always advise them to start by evaluating their needs and the possibilities AIOps can bring to them through five different levels of AIOps maturity. This is a strategic approach that allows enterprises to achieve complete automation for long-term success ...

June 24, 2020

Sumo Logic recently commissioned an independent market research study to understand the industry momentum behind continuous intelligence — and the necessity for digital organizations to embrace a cloud-native, real-time continuous intelligence platform to support the speed and agility of business for faster decision-making, optimizing security, driving new innovation and delivering world-class customer experiences. Some of the key findings include ...

June 23, 2020

When it comes to viruses, it's typically those of the computer/digital variety that IT is concerned about. But with the ongoing pandemic, IT operations teams are on the hook to maintain business functions in the midst of rapid and massive change. One of the biggest challenges for businesses is the shift to remote work at scale. Ensuring that they can continue to provide products and services — and satisfy their customers — against this backdrop is challenging for many ...

June 22, 2020

Teams tasked with developing and delivering software are under pressure to balance the business imperative for speed with high customer expectations for quality. In the course of trying to achieve this balance, engineering organizations rely on a variety of tools, techniques and processes. The 2020 State of Software Quality report provides a snapshot of the key challenges organizations encounter when it comes to delivering quality software at speed, as well as how they are approaching these hurdles. This blog introduces its key findings ...

June 18, 2020

For IT teams, run-the-business, commodity areas such as employee help desks, device support and communication platforms are regularly placed in the crosshairs for cost takeout, but these areas are also highly visible to employees. Organizations can improve employee satisfaction and business performance by building unified functions that are measured by employee experience rather than price. This approach will ultimately fund transformation, as well as increase productivity and innovation ...

June 17, 2020

In the agile DevOps framework, there is a vital piece missing; something that previous approaches to application development did well, but has since fallen by the wayside. That is, the post-delivery portion of the toolchain. Without continuous cloud optimization, the CI/CD toolchain still produces massive inefficiencies and overspend ...

June 16, 2020

The COVID-19 pandemic has exponentially accelerated digital transformation projects. To better understand where IT professionals are turning for help, we analyzed the online behaviors of IT decision-makers. Our research found an increase in demand for resources related to APM, microservices and dependence on cloud services ...

June 15, 2020

The rush to the public cloud has now slowed as organizations realized that it is not a "one size fits all" solution. The main issue is the lack of deep visibility into the performance of applications provided by the host. Our own research has recently revealed that 32% of public cloud resources are currently under-utilized, and without proper direction and guidance, this will remain the case ...

June 11, 2020

The global shift to working from home (WFH) enforced by COVID-19 stay-at-home orders has had a massive impact on everyone's working lives, not just in the way they remotely interact with their teams and IT systems, but also in how they spend their working days. With both governments and businesses committed to slowly opening up offices, it's increasingly clear that a high prevalence of remote work will continue throughout 2020 and beyond. This situation begets important questions ...

June 10, 2020
In recent years, with the emergence of newer technologies ranging from the cloud to machine learning, IT modernization has evolved from a replacement of end-of-life infrastructure to an enabler of innovation and business value. It is a complex process that can take months or even years, but a recent survey shows that the effort begins to deliver measurable results almost as soon as an organization executes the first steps on its roadmap ...