Companies have been putting tremendous effort into improving the performance of their Web and mobile channels to ensure a successful end user experience. This past holiday season, it was put to test as sales on mobile devices were the highest they’ve ever been, accounting for 55 percent of e-commerce traffic on Black Friday and 412 percent on Cyber Monday.
Keynote recently monitored and measured the experience of 16 native iOS and Android apps from eight top retailers. Not surprisingly, the study reported that 8 out of every 10 apps experienced a failure in the 2 week period.
The benchmark studied the shopping experience and the length of interaction across six stages from launching an app, searching for an item, getting the product details, adding to the wish list, checking the product review and finding the store location to correlate its impact on company revenues and customer engagement.
Key Findings of the Study
■ 80 percent of mobile native apps experienced a performance failure
■ The study found an average of 98.2 percent uptime. For a company with $1 billion annual mobile sales, this can result in revenue leakage of $1.4 million per month
■ The average time it took to carry out all six transactions was 18.7 seconds
■ Top tier apps based on engagement outperformed bottom ones by 33 percent
■ iOS apps performed 40 percent faster than the Android apps, which corresponds to an 18.5 percent higher average order of iOS customers than Android users
These findings underscore that the expectations of speed, reliability and quality are becoming increasingly difficult to deliver in the digital experience, and mobile is the latest but also the least understood area. The development and deployment frameworks, architectures and KPIs used to deliver Web experiences translate poorly to native mobile apps. And yet, for those companies that get mobile application delivery and performance right, the upside is great.
As the next generation of consumers increasingly depends on their smartphones and tablets to interact with your brand, now is the time to understand mobile performance and quality. Delivery without analysis is no longer acceptable. Specifically in retail, with the growth of mobile technology, today's retailers and brand owners are challenged to think about the new overall consumer experience.
Aaron Rudger is Director of Product Marketing at Keynote.
The Latest
Part 4 covers OpenTelemetry: Next year, we're going to see more embrace of OpenTelemetry across the entire industry — opening up the future of instrumentation ...
Part 3 covers even more on Observability: Observability will move up the organization to support the sustainability and FinOps drive. The combined pressure of needing to adopt more sustainable practices and tackle rising cloud costs will catapult observability from an IT priority to a business requirement in 2024 ...
Part 2 covers more on Observability: In 2024, observability platforms will embrace and innovate with new technologies like GenAI for real-time analytics, becoming the fulcrum for digital experience management ...
The Holiday Season means it is time for APMdigest's annual list of Application Performance Management (APM) predictions, covering IT performance topics. Industry experts — from analysts and consultants to the top vendors — offer thoughtful, insightful, and often controversial predictions on how APM, Observability, AIOps and related technologies will evolve and impact business in 2024. Part 1 covers APM and Observability ...
To help you stay on top of the ever-evolving tech scene, Automox IT experts shake the proverbial magic eight ball and share their predictions about tech trends in the coming year. From M&A frenzies to sustainable tech and automation, these forecasts paint an exciting picture of the future ...
Incident management processes are not keeping pace with the demands of modern operations teams, failing to meet the needs of SREs as well as platform and ops teams. Results from the State of DevOps Automation and AI Survey, commissioned by Transposit, point to an incident management paradox. Despite nearly 60% of ITOps and DevOps professionals reporting they have a defined incident management process that's fully documented in one place and over 70% saying they have a level of automation that meets their needs, teams are unable to quickly resolve incidents ...
Today, in the world of enterprise technology, the challenges posed by legacy Virtual Desktop Infrastructure (VDI) systems have long been a source of concern for IT departments. In many instances, this promising solution has become an organizational burden, hindering progress, depleting resources, and taking a psychological and operational toll on employees ...
Within retail organizations across the world, IT teams will be bracing themselves for a hectic holiday season ... While this is an exciting opportunity for retailers to boost sales, it also intensifies severe risk. Any application performance slipup will cause consumers to turn their back on brands, possibly forever. Online shoppers will be completely unforgiving to any retailer who doesn't deliver a seamless digital experience ...
Black Friday is a time when consumers can cash in on some of the biggest deals retailers offer all year long ... Nearly two-thirds of consumers utilize a retailer's web and mobile app for holiday shopping, raising the stakes for competitors to provide the best online experience to retain customer loyalty. Perforce's 2023 Black Friday survey sheds light on consumers' expectations this time of year and how developers can properly prepare their applications for increased online traffic ...