New Relic and Major League Baseball (MLB) announced the launch of a new national brand partnership, highlighting the role of data and analytics in improving performance both in sports and in business.
The partnership will leverage the existing relationship between the companies and share how MLBAM, MLB’s NY-based technology company, has used New Relic to modernize the baseball experience for fans.
The partnership, which begins immediately across MLB’s digital properties, brings together New Relic’s innovative brand with the data and analytics revolution popularized in baseball and popular culture. This movement has gone on to spark interest in how other sports and aspects of life can be improved through data. New Relic has helped pioneer a similar data-driven, decision making approach with the establishment of a new software category - software analytics - which can help any business drive successful digital transformations and strategies.
MLB offers New Relic a unique multi-platform opportunity to deploy dedicated content across MLB Network, MLB.com, and select MLB ballparks to engage new audiences. In addition to providing valuable channels to engage customers, MLB’s media properties showcase the power of New Relic’s comprehensive software monitoring and analytics capabilities by delivering code-level data and analytics necessary to instrument every application MLB rolls out.
Content will be jointly produced between New Relic and MLB, and include:
- A weekly MLB Now segment, “Digging into the Data,” on MLB Network. The segments, which will highlight new insights about individual player performance, also will be available for on-demand viewing via MLB.com.
- “Digging into the Data,” will be extended into an original multi-episode MLB.com series which will showcase the latest in baseball technology, putting a spotlight on the role data and analytics play.
- Unique collaborative technology-focused events co-hosted by New Relic and MLB at select MLB ballparks. Details and timing for events will be announced at later dates.
New Relic provides a comprehensive monitoring platform, the New Relic Software Analytics Cloud, which is designed to help companies, such as MLBAM, to build and run better software. The New Relic Software Analytics Cloud enables developers and IT operations to understand the performance of their applications and underlying services, be more responsive to and anticipate issues before they affect customers, and real-time insights on how their software impacts business outcomes.
“As we look to continue our growth, partnering with MLB is a natural choice because baseball fans are the most passionate believers in data and analytics,” said Robson Grieve, CMO of New Relic. “Baseball offers an amazing platform to share our love for the power of data to drive performance, and we get the opportunity to share a real story of customer transformation - that of MLB Advanced Media.”
“New Relic has been a valued partner in helping ensure we continue to create and deliver the best digital experiences for baseball fans,” said Noah Garden, EVP, MLB Business. “The importance of data and analytics to our business grows each and every day and the shared values of this partnership have enabled seamless teamwork across the companies to-date, and is sure to continue with this great campaign.”
For additional details about how MLBAM is using New Relic to modernize baseball see MLBAM Executive VP and CTO Joseph Inzerillo present at New Relic’s FutureStack15 conference, below.
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