New Relic announced that Robson Grieve has joined the company as Chief Marketing Officer (CMO).
Reporting to President Hilarie Koplow-McAdams, Grieve is responsible for the company’s global marketing strategy.
Grieve joins New Relic with more than 20 years of experience managing winning marketing teams. Most recently, he was SVP and CMO at Citrix. Prior to Citrix, he served as EVP of Global Marketing and Customer Experience at Concur, the SaaS-based leader in business travel and expense management software acquired by SAP for $8.3 billion. In addition, he was responsible for driving the growth of Creature, an internationally recognized creative strategy agency.
"New Relic's marketing team has built a brand that celebrates the passion we share with our customers for building modern software,” said Lew Cirne, CEO and founder of New Relic. “Robson’s experience leading marketing teams at some of the world’s most successful software brands, as well as at an independent creative agency, makes him the perfect person to help New Relic become one of the world's leading enterprise software companies.”
“New Relic is building one of the fastest growing businesses in enterprise software through the support of an authentic and dedicated community of customers, and from a marketer’s perspective, there is nothing more important than a foundation of real customer love,” said Grieve. “We have a unique opportunity to share that enthusiasm with new customers all over the world, so there couldn’t be a more exciting time to join New Relic and help the company deliver on its vision for the software analytics market.”
In recognition of his leadership, acting CMO Jay Fry was promoted to SVP of Marketing, reporting to Grieve.
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