New Research from EMA and 9sight Research Examines Impact of Big Data on Evolution of Data Management and Analytic Platforms
November 08, 2012
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Enterprise Management Associates (EMA) and 9sight’s Dr. Barry Devlin released their latest research report entitled: Big Data Comes of Age.

“EMA and 9sight took a novel approach to the topic of Big Data research by recognizing that Big Data is not the exclusive domain of Hadoop platforms,” said Shawn Rogers, EMA Vice President of Research – Business Intelligence/Data Warehousing. “Rather than being tied down to debates of architecture and definitions, this research delivers valuable insights into the operational and analytical possibilities of Big Data.”

2012 has been the year of Big Data. From a standing start toward the end of the last decade, Big Data has become one of the most talked about topics in IT. Every analyst has a position. There is hardly a vendor who does not have a solution or, at least, a go-to-market strategy. Beyond IT, even the financial and popular press discusses its merits and debates its drawbacks.

The EMA and 9sight analysis revealed insights about the extent of the evolution of Big Data and its impact on data management and analytic platforms, including:

- Big Data strategies are on the move: Respondents who are already working on Big Data projects are doing so at ambitious rates.

- Enterprise is leading the way: Enterprise-sized companies are the early adopters of Big Data driven analytics.

- It is not easy: Most major Industries are embracing Big Data technology at some level. These projects are driven or sponsored by an array of stakeholders within the organization. Big Data sponsors vary by industry.

- Different industries, different approaches: There are significant differences by industry in how Big Data is used to drive value.

- It is not the size of the data: Big Data is not as big as the market buzz indicates. Less than 10% of our respondents are managing 750 terabytes or more within their overall system.

“It’s time we dropped the Big and started to talk about all Data. The entire Information Management environment is undergoing a fundamental realignment as data becomes pervasive.” said Dr. Barry Devlin, founder of 9sight Consulting.

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