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State of Observability 2021: Early Investments in Observability Improve Performance, Customer Experience and Bottom Line

With every organization now being a digital organization, observability should be viewed as a core competency, not a cutting-edge differentiator, according to The State of Observability 2021, a report from Splunk in collaboration with Enterprise Strategy Group.

The research finds that observability delivers tangible, essential results and high maturity observability practices are correlated with:

■ Much greater visibility across hybrid, multi-cloud infrastructures, resources and performance areas. Mature observability users are 2.9 times as likely to report better visibility into application performance and enjoy almost 2 times better visibility into public cloud infrastructure.

■ Accelerated root cause identification, meaning complex, service-crashing crises are fixed much more quickly, or averted entirely. Leaders are 6.1 times likelier to have accelerated root cause identification (43% of leaders versus 7% of beginners).

■ Faster digital transformation, with more successful results. Organizations with the most advanced observability practices are 4.5 times more likely to report successful digital transformation initiatives.

■ Exploding innovation, with leaders reporting 60% more new services, products and revenue streams than organizations with beginner-level observability.

"The pandemic accelerated digital transformations this past year and observability simply is no longer optional in a real-time economy where multicloud complexity has become standard," said Sendur Sellakumar, SVP, Cloud and Chief Product Officer, Splunk. "Having a robust observability practice means fewer service disruptions, better customer experiences and more successful digital transformations. Observability means full fidelity data visibility not only at the infrastructure level, but also at the application and service level, with end-to-end transaction visibility no matter the technologies involved."

A significant percentage of respondents also say they have suffered material consequences for service failures that better observability practices could have prevented:

■ Lower customer satisfaction (45%)

■ Loss of revenue (37%)

■ Loss of reputation (36%)

■ Loss of customers (30%)

Additionally, gaps in observability hurt the bottom line and customer satisfaction:

■ 53% of leaders reported that app issues have resulted in customer or revenue loss.

■ 45% reported lower customer satisfaction as a result of service failures.

■ 30% reported losing customers as a consequence.

The report also highlights concrete recommendations for organizations as they look to improve their observability practices, including prioritizing data collection and correlation, as well as making use of AI, ML and automation.

Methodology: The global survey was conducted from mid-February through mid-March 2021 and in partnership with the Enterprise Strategy Group. The 525 respondents, IT and ITOps leaders and practitioners, were drawn from nine global regions and from organizations with more than 500 employees and an existing observability practice.

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State of Observability 2021: Early Investments in Observability Improve Performance, Customer Experience and Bottom Line

With every organization now being a digital organization, observability should be viewed as a core competency, not a cutting-edge differentiator, according to The State of Observability 2021, a report from Splunk in collaboration with Enterprise Strategy Group.

The research finds that observability delivers tangible, essential results and high maturity observability practices are correlated with:

■ Much greater visibility across hybrid, multi-cloud infrastructures, resources and performance areas. Mature observability users are 2.9 times as likely to report better visibility into application performance and enjoy almost 2 times better visibility into public cloud infrastructure.

■ Accelerated root cause identification, meaning complex, service-crashing crises are fixed much more quickly, or averted entirely. Leaders are 6.1 times likelier to have accelerated root cause identification (43% of leaders versus 7% of beginners).

■ Faster digital transformation, with more successful results. Organizations with the most advanced observability practices are 4.5 times more likely to report successful digital transformation initiatives.

■ Exploding innovation, with leaders reporting 60% more new services, products and revenue streams than organizations with beginner-level observability.

"The pandemic accelerated digital transformations this past year and observability simply is no longer optional in a real-time economy where multicloud complexity has become standard," said Sendur Sellakumar, SVP, Cloud and Chief Product Officer, Splunk. "Having a robust observability practice means fewer service disruptions, better customer experiences and more successful digital transformations. Observability means full fidelity data visibility not only at the infrastructure level, but also at the application and service level, with end-to-end transaction visibility no matter the technologies involved."

A significant percentage of respondents also say they have suffered material consequences for service failures that better observability practices could have prevented:

■ Lower customer satisfaction (45%)

■ Loss of revenue (37%)

■ Loss of reputation (36%)

■ Loss of customers (30%)

Additionally, gaps in observability hurt the bottom line and customer satisfaction:

■ 53% of leaders reported that app issues have resulted in customer or revenue loss.

■ 45% reported lower customer satisfaction as a result of service failures.

■ 30% reported losing customers as a consequence.

The report also highlights concrete recommendations for organizations as they look to improve their observability practices, including prioritizing data collection and correlation, as well as making use of AI, ML and automation.

Methodology: The global survey was conducted from mid-February through mid-March 2021 and in partnership with the Enterprise Strategy Group. The 525 respondents, IT and ITOps leaders and practitioners, were drawn from nine global regions and from organizations with more than 500 employees and an existing observability practice.

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An overwhelming majority of IT leaders (95%) believe the upcoming wave of AI-powered digital transformation is set to be the most impactful and intensive seen thus far, according to The Science of Productivity: AI, Adoption, And Employee Experience, a new report from Nexthink ...

Overall outage frequency and the general level of reported severity continue to decline, according to the Outage Analysis 2025 from Uptime Institute. However, cyber security incidents are on the rise and often have severe, lasting impacts ...

In March, New Relic published the State of Observability for Media and Entertainment Report to share insights, data, and analysis into the adoption and business value of observability across the media and entertainment industry. Here are six key takeaways from the report ...

Regardless of their scale, business decisions often take time, effort, and a lot of back-and-forth discussion to reach any sort of actionable conclusion ... Any means of streamlining this process and getting from complex problems to optimal solutions more efficiently and reliably is key. How can organizations optimize their decision-making to save time and reduce excess effort from those involved? ...

As enterprises accelerate their cloud adoption strategies, CIOs are routinely exceeding their cloud budgets — a concern that's about to face additional pressure from an unexpected direction: uncertainty over semiconductor tariffs. The CIO Cloud Trends Survey & Report from Azul reveals the extent continued cloud investment despite cost overruns, and how organizations are attempting to bring spending under control ...

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Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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