ServiceNow signed an agreement to acquire observability and log management innovator, Era Software.
Following ServiceNow’s acquisition of Lightstep in 2021, Era Software will help provide customers with a unified observability solution at scale. Customers will be able to gather actionable insights that deliver value across the business, all within a single solution purpose-built for the era of digital business.
Era Software’s technology and customer-centric approach to log management complements and augments existing features within Lightstep, and accelerates ServiceNow’s path toward unified telemetry (logs, metrics, traces).
“Digital transformation succeeds or fails based on unified observability,” says Ben Sigelman, GM of ServiceNow’s Lightstep business unit and co-founder of Lightstep. “Together, ServiceNow and Era Software are set up to deliver a unified and seamless observability experience within one solution, designed to scale.”
As a founding member of the OpenTelemetry project, Lightstep leads the industry in a vision toward unified telemetry. Together, Era Software and Lightstep will further extend critical, unified observability workflows, removing the confusing context switches that hinder DevOps and SRE productivity at most enterprises today. Unified telemetry allows teams to innovate fast with precision and control, helping modern organizations deliver better outcomes across all their technology investments, capitalizing on the promise of digital transformation.
"At Era Software, we created solutions to simplify the complex challenges of managing large volumes of observability data, with a particular focus on log management," said Todd Persen, CEO and co‑founder at Era Software. "We have always believed that observability should span across the enterprise. We are excited to join ServiceNow, as we further build a customer-centric model of observability that can help transform the way people work."
Since its inception, the Era Software team has engineered new approaches to log data management that resolves scale, performance, and cost issues associated with running distributed applications on modern cloud-native architectures. Seattle‑based Era Software was co‑founded in 2019 by CEO Todd Persen and CTO Robert Winslow. Persen was previously a co-founder and CTO at InfluxData, where he helped engineer the InfluxDB time-series database.
With IDC forecasting the growth of the observability market to reach $9.08 billion by 2025,1 this announcement underscores ServiceNow’s organic growth strategy with a focus on talent and technologies that strengthen the Now Platform with new and enhanced features for customers. It follows other recent ServiceNow acquisitions, including Hitch Works, DotWalk, Mapwize, and Gekkobrain. ServiceNow expects to complete the acquisition of Era Software in Q4 2022. Financial terms of the deal were not disclosed.
The Latest
An overwhelming majority of IT leaders (95%) believe the upcoming wave of AI-powered digital transformation is set to be the most impactful and intensive seen thus far, according to The Science of Productivity: AI, Adoption, And Employee Experience, a new report from Nexthink ...
Overall outage frequency and the general level of reported severity continue to decline, according to the Outage Analysis 2025 from Uptime Institute. However, cyber security incidents are on the rise and often have severe, lasting impacts ...
In March, New Relic published the State of Observability for Media and Entertainment Report to share insights, data, and analysis into the adoption and business value of observability across the media and entertainment industry. Here are six key takeaways from the report ...
Regardless of their scale, business decisions often take time, effort, and a lot of back-and-forth discussion to reach any sort of actionable conclusion ... Any means of streamlining this process and getting from complex problems to optimal solutions more efficiently and reliably is key. How can organizations optimize their decision-making to save time and reduce excess effort from those involved? ...
As enterprises accelerate their cloud adoption strategies, CIOs are routinely exceeding their cloud budgets — a concern that's about to face additional pressure from an unexpected direction: uncertainty over semiconductor tariffs. The CIO Cloud Trends Survey & Report from Azul reveals the extent continued cloud investment despite cost overruns, and how organizations are attempting to bring spending under control ...
According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...
Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...
IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...
Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...
In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ...