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What is ServiceOps? A Research-Based Look at Why It's on the Rise

Valerie O'Connell
EMA

A working definition: ServiceOps is a technology-enabled approach to unifying IT service and IT operations management for excellence in delivery of digital business services.

Although the two teams have different charters and skillsets, IT service and IT operations are inextricable. There is no service without effective IT operations.

Reducing friction caused by overlap, gaps, conflicting organizational goals, and disjointed processes, ServiceOps is all about IT service to the business. It is people-centric, technology-enabled, and C-level endorsed. It's also on the rise.

Recent EMA field research found that ServiceOps is either an active effort or a formal initiative in 78% of the organizations represented by a global panel of 400+ IT leaders. It is relatively early but gaining momentum across industries and organizations of all sizes globally.

Benefiting IT service and operations equally, ServiceOps tends to be grassroots in origin, but is well supported and funded at the C-level. Both grassroots adoption and C-level support stem from the fact that ServiceOps directly addresses many of the highest-priority IT objectives and challenges, especially IT employee productivity, reduction in outage frequency/duration/impact, improved service, user experience, and cost-cutting.

ServiceOps runs on automation and AI/ML technology tracks already laid down in cross-functional workflows. Most of all, ServiceOps makes sense to the people doing the work because it is practical and slashes wasted time on both sides.

When EMA asked representatives from its global panel of ServiceOps leaders to rate its organizational impact, the results were almost universally positive.

What Impact Has ServiceOps Had on Your Organization?


In case anyone is wondering, participants were offered numerous less-than-positive responses. They don't show up on this chart because negative responses were simply not chosen.

ServiceOps has no downside. It uses technology that is already in place and well understood so additional investment is no impediment to adoption. Results are not only immediate, but important. Practitioners answered the question, "What are the results when service and operations are effectively unified (ServiceOps)?" with a virtual tie for first place:

■ Faster time to find and fix problems

■ Higher productivity and less wasted time

What organization doesn't want these results?

They are logical outcomes of ServiceOps, which turns out to be a codeword for effective collaboration and effortless cooperation.

A word about the name … there is no magic to the phrase "ServiceOps." It's not a product or a technology. It's not even a methodology. It's a common-sense use of existing resources toward a common goal, so the name doesn't matter. However, EMA anticipates that the name will become commonplace and well recognized because it is simple, and it accurately conveys its meaning in the same way that DevOps does for its sphere of function.

So, why does ServiceOps matter now?

■ It's happening now — either formally or informally

■ Its benefits can be amplified with organizational support and funding

■ Recognizing the trends and opportunities makes it possible to harness the momentum and maximize results

■ A chance to make a difference without disruption or tons of additional investment

■ The competition is moving forward

Details of this research and its findings are covered in a vendor-free webinar on April 4:Automation, AI, and the Rise of ServiceOps

Valerie O'Connell is EMA Research Director of Digital Service Execution

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What is ServiceOps? A Research-Based Look at Why It's on the Rise

Valerie O'Connell
EMA

A working definition: ServiceOps is a technology-enabled approach to unifying IT service and IT operations management for excellence in delivery of digital business services.

Although the two teams have different charters and skillsets, IT service and IT operations are inextricable. There is no service without effective IT operations.

Reducing friction caused by overlap, gaps, conflicting organizational goals, and disjointed processes, ServiceOps is all about IT service to the business. It is people-centric, technology-enabled, and C-level endorsed. It's also on the rise.

Recent EMA field research found that ServiceOps is either an active effort or a formal initiative in 78% of the organizations represented by a global panel of 400+ IT leaders. It is relatively early but gaining momentum across industries and organizations of all sizes globally.

Benefiting IT service and operations equally, ServiceOps tends to be grassroots in origin, but is well supported and funded at the C-level. Both grassroots adoption and C-level support stem from the fact that ServiceOps directly addresses many of the highest-priority IT objectives and challenges, especially IT employee productivity, reduction in outage frequency/duration/impact, improved service, user experience, and cost-cutting.

ServiceOps runs on automation and AI/ML technology tracks already laid down in cross-functional workflows. Most of all, ServiceOps makes sense to the people doing the work because it is practical and slashes wasted time on both sides.

When EMA asked representatives from its global panel of ServiceOps leaders to rate its organizational impact, the results were almost universally positive.

What Impact Has ServiceOps Had on Your Organization?


In case anyone is wondering, participants were offered numerous less-than-positive responses. They don't show up on this chart because negative responses were simply not chosen.

ServiceOps has no downside. It uses technology that is already in place and well understood so additional investment is no impediment to adoption. Results are not only immediate, but important. Practitioners answered the question, "What are the results when service and operations are effectively unified (ServiceOps)?" with a virtual tie for first place:

■ Faster time to find and fix problems

■ Higher productivity and less wasted time

What organization doesn't want these results?

They are logical outcomes of ServiceOps, which turns out to be a codeword for effective collaboration and effortless cooperation.

A word about the name … there is no magic to the phrase "ServiceOps." It's not a product or a technology. It's not even a methodology. It's a common-sense use of existing resources toward a common goal, so the name doesn't matter. However, EMA anticipates that the name will become commonplace and well recognized because it is simple, and it accurately conveys its meaning in the same way that DevOps does for its sphere of function.

So, why does ServiceOps matter now?

■ It's happening now — either formally or informally

■ Its benefits can be amplified with organizational support and funding

■ Recognizing the trends and opportunities makes it possible to harness the momentum and maximize results

■ A chance to make a difference without disruption or tons of additional investment

■ The competition is moving forward

Details of this research and its findings are covered in a vendor-free webinar on April 4:Automation, AI, and the Rise of ServiceOps

Valerie O'Connell is EMA Research Director of Digital Service Execution

Hot Topics

The Latest

An overwhelming majority of IT leaders (95%) believe the upcoming wave of AI-powered digital transformation is set to be the most impactful and intensive seen thus far, according to The Science of Productivity: AI, Adoption, And Employee Experience, a new report from Nexthink ...

Overall outage frequency and the general level of reported severity continue to decline, according to the Outage Analysis 2025 from Uptime Institute. However, cyber security incidents are on the rise and often have severe, lasting impacts ...

In March, New Relic published the State of Observability for Media and Entertainment Report to share insights, data, and analysis into the adoption and business value of observability across the media and entertainment industry. Here are six key takeaways from the report ...

Regardless of their scale, business decisions often take time, effort, and a lot of back-and-forth discussion to reach any sort of actionable conclusion ... Any means of streamlining this process and getting from complex problems to optimal solutions more efficiently and reliably is key. How can organizations optimize their decision-making to save time and reduce excess effort from those involved? ...

As enterprises accelerate their cloud adoption strategies, CIOs are routinely exceeding their cloud budgets — a concern that's about to face additional pressure from an unexpected direction: uncertainty over semiconductor tariffs. The CIO Cloud Trends Survey & Report from Azul reveals the extent continued cloud investment despite cost overruns, and how organizations are attempting to bring spending under control ...

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
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In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ...