Skip to main content

AANPM and NPMD Hit the Mainstream

Bruce Kosbab

As enterprise networks become more complex, to quickly root out and address the source of performance problems IT needs to be able to evaluate not just the behavior of applications and services on the network, but their interaction with the network.

At Fluke Networks, we've long considered this approach to be distinct from – and superior to – the more narrow APM definition. But from a market perspective, application-aware network performance management (AANPM) tools have often been lumped in with other NPM and APM solutions by analysts and media, despite the fact that they have somewhat (and occasionally very) different purposes. That's created some less than apt comparisons that are confusing for customers and frustrating for us and other vendors.

So we're very gratified to see that the larger market is finally coming around to the integrated APM and NPM point of view.

Perhaps the greatest evidence of that is Gartner's recent announcement of an entirely new Magic Quadrant. We see the upcoming launch of the Network Performance Monitoring and Diagnostics market Magic Quadrant as recognition of both the uniqueness and the growing importance of application-aware analytics to the larger problem of network performance management. Not only will this make it easier for comapnies to compare AANPM solutions with similar feature sets, approaches and purposes, it's a nice bit of validation to AANPM that we've seen bubbling in the market for the past few years.

Bruce Kosbab is CTO of Fluke Networks.

Related Links:

www.flukenetworks.com

Gartner Blog from Jonah Kowall: Application Aware Network Performance Monitoring (NPM) and Network Packet Broker (NPB) Research

Hot Topics

The Latest

An overwhelming majority of IT leaders (95%) believe the upcoming wave of AI-powered digital transformation is set to be the most impactful and intensive seen thus far, according to The Science of Productivity: AI, Adoption, And Employee Experience, a new report from Nexthink ...

Overall outage frequency and the general level of reported severity continue to decline, according to the Outage Analysis 2025 from Uptime Institute. However, cyber security incidents are on the rise and often have severe, lasting impacts ...

In March, New Relic published the State of Observability for Media and Entertainment Report to share insights, data, and analysis into the adoption and business value of observability across the media and entertainment industry. Here are six key takeaways from the report ...

Regardless of their scale, business decisions often take time, effort, and a lot of back-and-forth discussion to reach any sort of actionable conclusion ... Any means of streamlining this process and getting from complex problems to optimal solutions more efficiently and reliably is key. How can organizations optimize their decision-making to save time and reduce excess effort from those involved? ...

As enterprises accelerate their cloud adoption strategies, CIOs are routinely exceeding their cloud budgets — a concern that's about to face additional pressure from an unexpected direction: uncertainty over semiconductor tariffs. The CIO Cloud Trends Survey & Report from Azul reveals the extent continued cloud investment despite cost overruns, and how organizations are attempting to bring spending under control ...

Image
Azul

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

AANPM and NPMD Hit the Mainstream

Bruce Kosbab

As enterprise networks become more complex, to quickly root out and address the source of performance problems IT needs to be able to evaluate not just the behavior of applications and services on the network, but their interaction with the network.

At Fluke Networks, we've long considered this approach to be distinct from – and superior to – the more narrow APM definition. But from a market perspective, application-aware network performance management (AANPM) tools have often been lumped in with other NPM and APM solutions by analysts and media, despite the fact that they have somewhat (and occasionally very) different purposes. That's created some less than apt comparisons that are confusing for customers and frustrating for us and other vendors.

So we're very gratified to see that the larger market is finally coming around to the integrated APM and NPM point of view.

Perhaps the greatest evidence of that is Gartner's recent announcement of an entirely new Magic Quadrant. We see the upcoming launch of the Network Performance Monitoring and Diagnostics market Magic Quadrant as recognition of both the uniqueness and the growing importance of application-aware analytics to the larger problem of network performance management. Not only will this make it easier for comapnies to compare AANPM solutions with similar feature sets, approaches and purposes, it's a nice bit of validation to AANPM that we've seen bubbling in the market for the past few years.

Bruce Kosbab is CTO of Fluke Networks.

Related Links:

www.flukenetworks.com

Gartner Blog from Jonah Kowall: Application Aware Network Performance Monitoring (NPM) and Network Packet Broker (NPB) Research

Hot Topics

The Latest

An overwhelming majority of IT leaders (95%) believe the upcoming wave of AI-powered digital transformation is set to be the most impactful and intensive seen thus far, according to The Science of Productivity: AI, Adoption, And Employee Experience, a new report from Nexthink ...

Overall outage frequency and the general level of reported severity continue to decline, according to the Outage Analysis 2025 from Uptime Institute. However, cyber security incidents are on the rise and often have severe, lasting impacts ...

In March, New Relic published the State of Observability for Media and Entertainment Report to share insights, data, and analysis into the adoption and business value of observability across the media and entertainment industry. Here are six key takeaways from the report ...

Regardless of their scale, business decisions often take time, effort, and a lot of back-and-forth discussion to reach any sort of actionable conclusion ... Any means of streamlining this process and getting from complex problems to optimal solutions more efficiently and reliably is key. How can organizations optimize their decision-making to save time and reduce excess effort from those involved? ...

As enterprises accelerate their cloud adoption strategies, CIOs are routinely exceeding their cloud budgets — a concern that's about to face additional pressure from an unexpected direction: uncertainty over semiconductor tariffs. The CIO Cloud Trends Survey & Report from Azul reveals the extent continued cloud investment despite cost overruns, and how organizations are attempting to bring spending under control ...

Image
Azul

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ...