Exinda Joins the Vendor Forum

Pete Goldin
Editor and Publisher
APMdigest

Brendan Reid, Vice President Marketing at Exinda, has joined the APMdigest Vendor Forum.

As head of marketing for Exinda, Reid provides strategic vision for the company's message, go-to-market strategy and partner ecosystem to reach new customer in new markets. He brings more than 15 years’ experience as marketing and sales leader for a variety of high growth companies.

Prior to joining Exinda, Reid was a founding partner and VP of Client Strategy at CMO Solution, building a client strategy organization from the ground up designed to push the boundaries of marketing and sales strategy and deliver innovative, results-oriented solutions to customers. Brendan has also held senior leadership roles at LANDesk, Novell, PlateSpin and Flonetwork.

Exinda is a global supplier of WAN optimization and Network Control solutions. Exinda enables organizations to assure a predictable user experience for strategic business applications through policy-based WAN optimization and Network Control that intelligently allocate network bandwidth and optimize traffic based on the priorities of the business. The company has helped more than 3,500 organizations in over 80 countries worldwide assure application performance, improve the end-user experience, contain recreational applications and reduce network operating costs for the IT executive.

Related Links:

Read Brendan Reid's first blog on the Vendor Forum: 5 Primary Business Drivers Pushing WAN Optimization Boundaries

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Exinda Joins the Vendor Forum

Pete Goldin
Editor and Publisher
APMdigest

Brendan Reid, Vice President Marketing at Exinda, has joined the APMdigest Vendor Forum.

As head of marketing for Exinda, Reid provides strategic vision for the company's message, go-to-market strategy and partner ecosystem to reach new customer in new markets. He brings more than 15 years’ experience as marketing and sales leader for a variety of high growth companies.

Prior to joining Exinda, Reid was a founding partner and VP of Client Strategy at CMO Solution, building a client strategy organization from the ground up designed to push the boundaries of marketing and sales strategy and deliver innovative, results-oriented solutions to customers. Brendan has also held senior leadership roles at LANDesk, Novell, PlateSpin and Flonetwork.

Exinda is a global supplier of WAN optimization and Network Control solutions. Exinda enables organizations to assure a predictable user experience for strategic business applications through policy-based WAN optimization and Network Control that intelligently allocate network bandwidth and optimize traffic based on the priorities of the business. The company has helped more than 3,500 organizations in over 80 countries worldwide assure application performance, improve the end-user experience, contain recreational applications and reduce network operating costs for the IT executive.

Related Links:

Read Brendan Reid's first blog on the Vendor Forum: 5 Primary Business Drivers Pushing WAN Optimization Boundaries

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Data Center Outage Frequency Decreasing

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6 Takeaways from the State of Observability for Media and Entertainment

In March, New Relic published the State of Observability for Media and Entertainment Report to share insights, data, and analysis into the adoption and business value of observability across the media and entertainment industry. Here are six key takeaways from the report ...

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Regardless of their scale, business decisions often take time, effort, and a lot of back-and-forth discussion to reach any sort of actionable conclusion ... Any means of streamlining this process and getting from complex problems to optimal solutions more efficiently and reliably is key. How can organizations optimize their decision-making to save time and reduce excess effort from those involved? ...

Cloud Cost Crisis: As Semiconductor Tariffs Loom, CIOs Face Budget Overruns

As enterprises accelerate their cloud adoption strategies, CIOs are routinely exceeding their cloud budgets — a concern that's about to face additional pressure from an unexpected direction: uncertainty over semiconductor tariffs. The CIO Cloud Trends Survey & Report from Azul reveals the extent continued cloud investment despite cost overruns, and how organizations are attempting to bring spending under control ...

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Immutable by Design: Reinventing Business Continuity and Disaster Recovery

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

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Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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