Observe introduced Hubble to improve user productivity with a completely revamped Explorer interface, which includes numerous generative AI features, facilitating product help, coding, RegEx generation, incident workflow and more.
Also announced is $50 million in Series A3 financing led by Sutter Hill Ventures, bringing total funding raised to date to $164.5 million.
"We've always viewed observability - first and foremost - as a data problem. To troubleshoot unknown problems, users need immediate access to relevant contextual data. And they need to be able to afford to retain and analyze that data a year or more," said Jeremy Burton, CEO, Observe Inc. "Observe has a modern architecture. All the data is in one place, we derive relationships within it and because we separate storage and compute, it's stored economically for however long the customer needs it."
Hubble allows users to discover things they could never see before at a scale previously thought impossible. New Explorer interfaces to logs and metrics simplify the onboarding experience for new users and now feature a 'Live' mode enabling data to be queried in 20 seconds or less from the time it was created.
Embedded within the new explorers are generative AI features which improve productivity by 20-50% depending on the experience of the user. New AI features in the product now include:
- O11y GPT Help: An in-product chatbot assistant that responds to natural language inquiries from the user about Observe capabilities, 'how-to' tasks or error messages.
- O11y GPT Extract: A RegEx generation tool that parses data to add structure to logs on-the-fly. With O11y Extract, users never have to write a RegEx again.
- O11y GPT Slack Assistant: O11y GPT as an assistant embedded into Slack helping users troubleshoot issues and summarize threads for incident response.
- OPAL Co-Pilot: An assistant that generates OPAL code – Observe's query language – in response to natural language inputs e.g. // extract ip_address from log.
Almost all users currently analyze their observability data within Observe. Hubble expands the range data access options, including a supported Public API; a Command Line Interface (CLI); export to CSV; and data sharing to Snowflake so users can do further analysis using their Business Intelligence tool of choice.
Observe enables users to be up and running in minutes via Observe Apps - pre-built packages of content containing Observe's opinion on how to observe specific environments. With Hubble, users now have access to new apps for MySQL, PostgreSQL, MongoDB Atlas, Prometheus, OpenAI, Threat Intelligence, Security Onion and Orca Security.
"Observe has taken a unique approach to observability and we're very pleased at their progress in the last year," said Mike Speiser, managing partner, Sutter Hill Ventures. "Customers are starting to realize that old tools can't solve new problems and everyone will need to re-architect over the next few years. The market opportunity ahead for Observe is vast."
The Latest
In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ...
In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...
In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...
In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...
In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...
Today, organizations are generating and processing more data than ever before. From training AI models to running complex analytics, massive datasets have become the backbone of innovation. However, as businesses embrace the cloud for its scalability and flexibility, a new challenge arises: managing the soaring costs of storing and processing this data ...
Despite the frustrations, every engineer we spoke with ultimately affirmed the value and power of OpenTelemetry. The "sucks" moments are often the flip side of its greatest strengths ... Part 2 of this blog covers the powerful advantages and breakthroughs — the "OTel Rocks" moments ...
OpenTelemetry (OTel) arrived with a grand promise: a unified, vendor-neutral standard for observability data (traces, metrics, logs) that would free engineers from vendor lock-in and provide deeper insights into complex systems ... No powerful technology comes without its challenges, and OpenTelemetry is no exception. The engineers we spoke with were frank about the friction points they've encountered ...
Enterprises are turning to AI-powered software platforms to make IT management more intelligent and ensure their systems and technology meet business needs for efficiency, lowers costs and innovation, according to new research from Information Services Group ...