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Observe Connected App Released

Observe announced the launch of the Observe Connected App, Powered by Snowflake.

The Observe Connected App, which connects directly to the end-customer's Snowflake account to store and process data, expands the range of deployment options for Snowflake customers and accelerates observability capabilities within the Snowflake Data Cloud for faster insights.

In addition to the Observe Connected App, Observe also introduced new Data Sharing features that enable customers to discover new insights by combining Observe telemetry data with existing Snowflake business data using their business intelligence tool of choice. This launch gives customers two choices in accessing their data without ETL tools or APIs: connecting the Observe Connected App to their Snowflake account or simply requesting a data share from Observe.

"Enterprises are at breaking point with their existing tooling, the data volumes and costs are out of control," said Jeremy Burton, CEO, Observe Inc. "Snowflake has been fundamental to Observe's success – the scale, performance and economics of Snowflake in Observability use cases is unmatched. The Observe Connected App deployment makes it easy for Enterprise customers to make use of their existing Snowflake credits for Observability use cases."

With the launch of the Observe Connected App, Snowflake customers can run Observe's workloads on its SaaS application within their existing Snowflake deployment. Previously, Observe customers had been deployed onto its multi-tenant SaaS environment. The two companies are helping organizations democratize data by unifying it and making it accessible for a multitude of use cases.

"As the observability industry continues to mature, Observe has set the standard and achieved incredible price and performance by leaning into Snowflake's Data Cloud architecture," said Omer Singer, Head of Cybersecurity Strategy, Snowflake. "The Observe Connected App will allow security and observability teams to achieve their visibility, automation, and reporting goals."

Deployment using the Observe Connected App and Data Sharing are both available immediately.

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Observe Connected App Released

Observe announced the launch of the Observe Connected App, Powered by Snowflake.

The Observe Connected App, which connects directly to the end-customer's Snowflake account to store and process data, expands the range of deployment options for Snowflake customers and accelerates observability capabilities within the Snowflake Data Cloud for faster insights.

In addition to the Observe Connected App, Observe also introduced new Data Sharing features that enable customers to discover new insights by combining Observe telemetry data with existing Snowflake business data using their business intelligence tool of choice. This launch gives customers two choices in accessing their data without ETL tools or APIs: connecting the Observe Connected App to their Snowflake account or simply requesting a data share from Observe.

"Enterprises are at breaking point with their existing tooling, the data volumes and costs are out of control," said Jeremy Burton, CEO, Observe Inc. "Snowflake has been fundamental to Observe's success – the scale, performance and economics of Snowflake in Observability use cases is unmatched. The Observe Connected App deployment makes it easy for Enterprise customers to make use of their existing Snowflake credits for Observability use cases."

With the launch of the Observe Connected App, Snowflake customers can run Observe's workloads on its SaaS application within their existing Snowflake deployment. Previously, Observe customers had been deployed onto its multi-tenant SaaS environment. The two companies are helping organizations democratize data by unifying it and making it accessible for a multitude of use cases.

"As the observability industry continues to mature, Observe has set the standard and achieved incredible price and performance by leaning into Snowflake's Data Cloud architecture," said Omer Singer, Head of Cybersecurity Strategy, Snowflake. "The Observe Connected App will allow security and observability teams to achieve their visibility, automation, and reporting goals."

Deployment using the Observe Connected App and Data Sharing are both available immediately.

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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