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Observe Connected App Released

Observe announced the launch of the Observe Connected App, Powered by Snowflake.

The Observe Connected App, which connects directly to the end-customer's Snowflake account to store and process data, expands the range of deployment options for Snowflake customers and accelerates observability capabilities within the Snowflake Data Cloud for faster insights.

In addition to the Observe Connected App, Observe also introduced new Data Sharing features that enable customers to discover new insights by combining Observe telemetry data with existing Snowflake business data using their business intelligence tool of choice. This launch gives customers two choices in accessing their data without ETL tools or APIs: connecting the Observe Connected App to their Snowflake account or simply requesting a data share from Observe.

"Enterprises are at breaking point with their existing tooling, the data volumes and costs are out of control," said Jeremy Burton, CEO, Observe Inc. "Snowflake has been fundamental to Observe's success – the scale, performance and economics of Snowflake in Observability use cases is unmatched. The Observe Connected App deployment makes it easy for Enterprise customers to make use of their existing Snowflake credits for Observability use cases."

With the launch of the Observe Connected App, Snowflake customers can run Observe's workloads on its SaaS application within their existing Snowflake deployment. Previously, Observe customers had been deployed onto its multi-tenant SaaS environment. The two companies are helping organizations democratize data by unifying it and making it accessible for a multitude of use cases.

"As the observability industry continues to mature, Observe has set the standard and achieved incredible price and performance by leaning into Snowflake's Data Cloud architecture," said Omer Singer, Head of Cybersecurity Strategy, Snowflake. "The Observe Connected App will allow security and observability teams to achieve their visibility, automation, and reporting goals."

Deployment using the Observe Connected App and Data Sharing are both available immediately.

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Observe Connected App Released

Observe announced the launch of the Observe Connected App, Powered by Snowflake.

The Observe Connected App, which connects directly to the end-customer's Snowflake account to store and process data, expands the range of deployment options for Snowflake customers and accelerates observability capabilities within the Snowflake Data Cloud for faster insights.

In addition to the Observe Connected App, Observe also introduced new Data Sharing features that enable customers to discover new insights by combining Observe telemetry data with existing Snowflake business data using their business intelligence tool of choice. This launch gives customers two choices in accessing their data without ETL tools or APIs: connecting the Observe Connected App to their Snowflake account or simply requesting a data share from Observe.

"Enterprises are at breaking point with their existing tooling, the data volumes and costs are out of control," said Jeremy Burton, CEO, Observe Inc. "Snowflake has been fundamental to Observe's success – the scale, performance and economics of Snowflake in Observability use cases is unmatched. The Observe Connected App deployment makes it easy for Enterprise customers to make use of their existing Snowflake credits for Observability use cases."

With the launch of the Observe Connected App, Snowflake customers can run Observe's workloads on its SaaS application within their existing Snowflake deployment. Previously, Observe customers had been deployed onto its multi-tenant SaaS environment. The two companies are helping organizations democratize data by unifying it and making it accessible for a multitude of use cases.

"As the observability industry continues to mature, Observe has set the standard and achieved incredible price and performance by leaning into Snowflake's Data Cloud architecture," said Omer Singer, Head of Cybersecurity Strategy, Snowflake. "The Observe Connected App will allow security and observability teams to achieve their visibility, automation, and reporting goals."

Deployment using the Observe Connected App and Data Sharing are both available immediately.

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E-commerce is set to skyrocket with a 9% rise over the next few years ... To thrive in this competitive environment, retailers must identify digital resilience as their top priority. In a world where savvy shoppers expect 24/7 access to online deals and experiences, any unexpected downtime to digital services can lead to significant financial losses, damage to brand reputation, abandoned carts with designer shoes, and additional issues ...

Efficiency is a highly-desirable objective in business ... We're seeing this scenario play out in enterprises around the world as they continue to struggle with infrastructures and remote work models with an eye toward operational efficiencies. In contrast to that goal, a recent Broadcom survey of global IT and network professionals found widespread adoption of these strategies is making the network more complex and hampering observability, leading to uptime, performance and security issues. Let's look more closely at these challenges ...

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The 2025 Catchpoint SRE Report dives into the forces transforming the SRE landscape, exploring both the challenges and opportunities ahead. Let's break down the key findings and what they mean for SRE professionals and the businesses relying on them ...

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The pressure on IT teams has never been greater. As data environments grow increasingly complex, resource shortages are emerging as a major obstacle for IT leaders striving to meet the demands of modern infrastructure management ... According to DataStrike's newly released 2025 Data Infrastructure Survey Report, more than half (54%) of IT leaders cite resource limitations as a top challenge, highlighting a growing trend toward outsourcing as a solution ...

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Gartner revealed its top strategic predictions for 2025 and beyond. Gartner's top predictions explore how generative AI (GenAI) is affecting areas where most would assume only humans can have lasting impact ...

The adoption of artificial intelligence (AI) is accelerating across the telecoms industry, with 88% of fixed broadband service providers now investigating or trialing AI automation to enhance their fixed broadband services, according to new research from Incognito Software Systems and Omdia ...

 

AWS is a cloud-based computing platform known for its reliability, scalability, and flexibility. However, as helpful as its comprehensive infrastructure is, disparate elements and numerous siloed components make it difficult for admins to visualize the cloud performance in detail. It requires meticulous monitoring techniques and deep visibility to understand cloud performance and analyze operational efficiency in detail to ensure seamless cloud operations ...

Imagine a future where software, once a complex obstacle, becomes a natural extension of daily workflow — an intuitive, seamless experience that maximizes productivity and efficiency. This future is no longer a distant vision but a reality being crafted by the transformative power of Artificial Intelligence ...

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