OutSystems announced new digital customer experience (CX) capabilities that enable any organization to quickly and easily deliver high-quality, omnichannel experiences that compete with the CX leaders and drive high user adoption.

“OutSystems is on a mission to eradicate ugly apps,” said Paulo Rosado, CEO of OutSystems. “CX champions, like Uber and Amazon, have radically raised the bar when it comes to amazing user experiences – completely resetting customer expectations. Companies today, no matter their industry, have to match or exceed if they want to survive. With these new CX capabilities, OutSystems has leveled the playing field, making it extremely easy for any company to build great apps that rival the CX leaders, using the skills of their existing teams.”

The new OutSystems features help organizations accelerate their end-to-end customer experience transformation and deliver highly personalized omnichannel digital customer experiences up to 10 times faster than traditional development and without the constraints of “off-the-shelf” software packages.

OutSystems helps organizations deliver high-quality, highly personalized omnichannel customer experiences with the following new CX capabilities:

- Experience Builder for native-feel mobile applications: The new Experience Builder abstracts away the complexities of assembling the multiple pieces of the interfaces that make for an engaging, pixel-perfect mobile experience, allowing developers to focus on what matters most: delivering great user experiences. An easy-to-use web interface, coupled with development accelerators, such as fully customizable application flows and screen templates with built-in native behaviors, ensures teams can deliver experiences faster with the quality standards customers expect.

- Reactive web technology built-in, for high-performing, rich, client-side development: Deliver engaging experiences that are consistent across mobile and web, with rich, interactive interfaces and a modern technology stack. Interfaces are easily assembled using state-of-the-art UI building blocks that are reusable across channels, reflect CX best practices, and result in increased delivery speed and experience quality. A single language and codebase means existing developers can be more productive and the business can meet their needs at a faster pace and lower cost.

- Progressive Web Application (PWA) support for increased customer adoption and retention rates: Engage customers and employees through a new channel - easily discoverable applications that don’t need to be deployed and downloaded through the app stores, reducing obstacles to adoption. These apps are automatically packaged by the OutSystems platform and deliver high-performing, native-like experiences that take advantage of device integration, and work offline – all using the same codebase as their browser or native counterparts, and without compromising on experience quality.

- Conversational experiences everywhere: Meet customers in the chat and voice platforms they interact with most. Whether using Whatsapp and Facebook Messenger for chat, or Siri, Google Assistant, Alexa, and Cortana for voice, by providing development teams with building blocks and a framework to create the most common chatbot and voice interaction patterns, OutSystems removes the complexity and uncertainty of building these kinds of interfaces. Businesses can easily adopt, experiment, and scale first-line of support automation, internal support bots, and other conversational use cases, faster and without needing specialized AI developers.