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The Real Reason Enterprise AI Stalls: It Doesn't Fit in the Box

Emily Mabie
Zapier

It's a scenario that's being played out in boardrooms across the world. The budget has been passed, the buzz of excitement fills the air, and the message has been received loud and clear: "We need AI, and we need it yesterday."

The numbers back this urgency up. A recent Zapier survey shows that 92% of enterprises now treat AI as a top priority. Leaders want it, and teams are clamoring for it.

But if you look closer at the operations of these companies, you see a different picture. The rollout is slow. The results are often delayed.

There's a disconnect between what leaders want and what their technical infrastructure can handle. We often hear that culture or fear holds technology back. The data tells us that the problem is much more boring: it's about plumbing.

The Myth of the Resistant Worker

There's a common story in tech that employees are the blockers. We assume they're worried about robots taking their jobs, so they quietly sabotage new tools.

But that story is (mostly) false.

The enthusiasm is there. The problem is that 78% of enterprises struggle to connect these new AI tools with the systems they already use.

Think about your own stack for a moment. You likely have a CRM for sales, a different tool for support tickets, and another for internal chat. You buy a flashy new AI tool to help write emails or analyze data. But if that new tool can't talk to your old database, it's just a toy sitting in a silo.

This is why 53% of leaders rate integration as moderately to extremely difficult. It's not a lack of will; it's a lack of wires.

The IT Paradox

The survey revealed something interesting about who's driving this change. You might expect Marketing or Sales to push the flashy new tech. But IT departments are actually over 10 times more likely to lead the charge on AI than other departments.

Here's the paradox: IT is leading the charge, but it's also the most likely to slow things down.

This isn't because they want to be difficult. It's because they're the ones who have to clean up the mess. While the business screams for speed, IT has to ensure security, manage governance, and deal with infrastructure that was never built for this.

They're trying to build a skyscraper on a foundation made for a residential house.

On top of that, 29% of respondents point to bad data as a key issue. AI needs good fuel. If your internal records are messy or scattered, the best model in the world can't help you.

So, how do we fix this? Start regarding AI as a building challenge rather than a magic wand.

1. Think about the pipes rather than the faucet

Before you license the next tool, you should ask: "How does this tool integrate with the things you already own?" If it doesn't work with your database or doesn't let you send messages to Slack, it's adding friction. What you want are tools that work together.

2. Let data flow

Workflows are more important than models. You want to be able to transmit information from point A to point B without having to copy and paste through a human. That's where the magic happens. By integrating your email account, database, and AI, you can see real results.

3. Include the whole team.

IT has to be in charge of security, but they can't be the bottleneck for every little thing. You should be able to empower non-tech teams to create their own simple workflows. The reason you want to let the people closest to the work decide the workflows is that it lets you move quickly.

The industry doesn't require additional hype. What it needs are improved connections. The firms that will succeed ultimately won't be those acquiring the "best" AI. They'll be the ones who learn to make it work.

Emily Mabie is AI Automation Engineer at Zapier

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In MEAN TIME TO INSIGHT Episode 23, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the NetOps labor shortage ... 

Technology management is evolving, and in turn, so is the scope of FinOps. The FinOps Foundation recently updated their mission statement from "advancing the people who manage the value of cloud" to "advancing the people who manage the value of technology." This seemingly small change solidifies a larger evolution: FinOps practitioners have organically expanded to be focused on more than just cloud cost optimization. Today, FinOps teams are largely — and quickly — expanding their job descriptions, evolving into a critical function for managing the full value of technology ...

Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

The observability industry has an evolving relationship with AI. We're not skeptics, but it's clear that trust in AI must be earned ... In Grafana Labs' annual Observability Survey, 92% said they see real value in AI surfacing anomalies before they cause downtime. Another 91% endorsed AI for forecasting and root cause analysis. So while the demand is there, customers need it to be trustworthy, as the survey also found that the practitioners most enthusiastic about AI are also the most insistent on explainability ...

In the modern enterprise, the conversation around AI has moved past skepticism toward a stage of active adoption. According to our 2026 State of IT Trends Report: The Human Side of Autonomous AI, nearly 90% of IT professionals view AI as a net positive, and this optimism is well-founded. We are seeing agentic AI move beyond simple automation to actively streamlining complex data insights and eliminating the manual toil that has long hindered innovation. However, as we integrate these autonomous agents into our ecosystems, the fundamental DNA of the IT role is evolving ...

AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.

The quietest week your engineering team has ever had might also be its best. No alarms going off. No escalations. No frantic Teams or Slack threads at 2 a.m. Everything humming along exactly as it should. And somewhere in a leadership meeting, someone looks at the metrics dashboard, sees a flat line of incidents and says: "Seems like things are pretty calm over there. Do we really need all those people?" ... I've spent many years in engineering, and this pattern keeps repeating ...

The gap is widening between what teams spend on observability tools and the value they receive amid surging data volumes and budget pressures, according to The Breaking Point for Observability Leaders, a report from Imply ...

The Real Reason Enterprise AI Stalls: It Doesn't Fit in the Box

Emily Mabie
Zapier

It's a scenario that's being played out in boardrooms across the world. The budget has been passed, the buzz of excitement fills the air, and the message has been received loud and clear: "We need AI, and we need it yesterday."

The numbers back this urgency up. A recent Zapier survey shows that 92% of enterprises now treat AI as a top priority. Leaders want it, and teams are clamoring for it.

But if you look closer at the operations of these companies, you see a different picture. The rollout is slow. The results are often delayed.

There's a disconnect between what leaders want and what their technical infrastructure can handle. We often hear that culture or fear holds technology back. The data tells us that the problem is much more boring: it's about plumbing.

The Myth of the Resistant Worker

There's a common story in tech that employees are the blockers. We assume they're worried about robots taking their jobs, so they quietly sabotage new tools.

But that story is (mostly) false.

The enthusiasm is there. The problem is that 78% of enterprises struggle to connect these new AI tools with the systems they already use.

Think about your own stack for a moment. You likely have a CRM for sales, a different tool for support tickets, and another for internal chat. You buy a flashy new AI tool to help write emails or analyze data. But if that new tool can't talk to your old database, it's just a toy sitting in a silo.

This is why 53% of leaders rate integration as moderately to extremely difficult. It's not a lack of will; it's a lack of wires.

The IT Paradox

The survey revealed something interesting about who's driving this change. You might expect Marketing or Sales to push the flashy new tech. But IT departments are actually over 10 times more likely to lead the charge on AI than other departments.

Here's the paradox: IT is leading the charge, but it's also the most likely to slow things down.

This isn't because they want to be difficult. It's because they're the ones who have to clean up the mess. While the business screams for speed, IT has to ensure security, manage governance, and deal with infrastructure that was never built for this.

They're trying to build a skyscraper on a foundation made for a residential house.

On top of that, 29% of respondents point to bad data as a key issue. AI needs good fuel. If your internal records are messy or scattered, the best model in the world can't help you.

So, how do we fix this? Start regarding AI as a building challenge rather than a magic wand.

1. Think about the pipes rather than the faucet

Before you license the next tool, you should ask: "How does this tool integrate with the things you already own?" If it doesn't work with your database or doesn't let you send messages to Slack, it's adding friction. What you want are tools that work together.

2. Let data flow

Workflows are more important than models. You want to be able to transmit information from point A to point B without having to copy and paste through a human. That's where the magic happens. By integrating your email account, database, and AI, you can see real results.

3. Include the whole team.

IT has to be in charge of security, but they can't be the bottleneck for every little thing. You should be able to empower non-tech teams to create their own simple workflows. The reason you want to let the people closest to the work decide the workflows is that it lets you move quickly.

The industry doesn't require additional hype. What it needs are improved connections. The firms that will succeed ultimately won't be those acquiring the "best" AI. They'll be the ones who learn to make it work.

Emily Mabie is AI Automation Engineer at Zapier

Hot Topics

The Latest

In MEAN TIME TO INSIGHT Episode 23, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the NetOps labor shortage ... 

Technology management is evolving, and in turn, so is the scope of FinOps. The FinOps Foundation recently updated their mission statement from "advancing the people who manage the value of cloud" to "advancing the people who manage the value of technology." This seemingly small change solidifies a larger evolution: FinOps practitioners have organically expanded to be focused on more than just cloud cost optimization. Today, FinOps teams are largely — and quickly — expanding their job descriptions, evolving into a critical function for managing the full value of technology ...

Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

The observability industry has an evolving relationship with AI. We're not skeptics, but it's clear that trust in AI must be earned ... In Grafana Labs' annual Observability Survey, 92% said they see real value in AI surfacing anomalies before they cause downtime. Another 91% endorsed AI for forecasting and root cause analysis. So while the demand is there, customers need it to be trustworthy, as the survey also found that the practitioners most enthusiastic about AI are also the most insistent on explainability ...

In the modern enterprise, the conversation around AI has moved past skepticism toward a stage of active adoption. According to our 2026 State of IT Trends Report: The Human Side of Autonomous AI, nearly 90% of IT professionals view AI as a net positive, and this optimism is well-founded. We are seeing agentic AI move beyond simple automation to actively streamlining complex data insights and eliminating the manual toil that has long hindered innovation. However, as we integrate these autonomous agents into our ecosystems, the fundamental DNA of the IT role is evolving ...

AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.

The quietest week your engineering team has ever had might also be its best. No alarms going off. No escalations. No frantic Teams or Slack threads at 2 a.m. Everything humming along exactly as it should. And somewhere in a leadership meeting, someone looks at the metrics dashboard, sees a flat line of incidents and says: "Seems like things are pretty calm over there. Do we really need all those people?" ... I've spent many years in engineering, and this pattern keeps repeating ...

The gap is widening between what teams spend on observability tools and the value they receive amid surging data volumes and budget pressures, according to The Breaking Point for Observability Leaders, a report from Imply ...