Riverbed Technology announced a strategic initiative to expand the range of service delivery options with its service provider partners to enable location-independent computing.
The goal is to make it easier and faster for customers to enjoy the benefits of location-independent computing and to make it easier for partners to embed the Riverbed Application Performance Platform as a standard component into services offerings for application and data delivery.
In a world where application performance equals business performance, Riverbed is committed to offering – together with its partners – the most complete platform to enable organizations to embrace location-independent computing and achieve higher people productivity, better leverage of global skills/resources and radically reduced total cost of ownership (TCO).
The Riverbed Application Performance Platform (APP) is a set of integrated solutions that gives companies the flexibility to host applications and data in the locations that best serve the business while ensuring the flawless delivery of those apps. Riverbed works with a broad and diverse ecosystem of partners to extend the value of the platform with a range of implementation, integration and value-added services.
“With organizations shifting to buying managed services from both traditional service providers and cloud service providers, Riverbed is expanding its go-to-market capability in this area as a key initiative in 2014,” said Dave Peranich, president of global field operations at Riverbed. “The ultimate goal is to make it easy for every organization to turn distance and location into a competitive advantage by working with our partners to offer all the necessary capabilities as easy, fast, managed turnkey services.”
The program enables partners to offer customers fully managed Riverbed solutions that combine application and network performance software and appliances with monitoring and management services. Partners can also use Riverbed’s open APIs to interoperate with partner offerings or to create specialized applications for vertical industries.
According to Gartner, “The key to advancing during this unprecedented time in technology markets is to take a customer centered sales approach (beyond product and market) — to adapt sales models that support customers' new buying processes.”
Riverbed has appointed long-time channel leader and service provider veteran Randy Schirman to the role of senior vice president, service delivery. Schirman was recognized as a 2012 and 2013 Computer Reseller News (CRN) Channel Chief for his contribution and leadership of the Riverbed global channel sales strategy. In addition to spearheading growth and channel development with leading service providers and systems integrators as early as 2008, he was also instrumental in expanding the Riverbed channel with cloud service providers, solutions partners and OEMs.
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