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Serena Wins Pink Elephant Innovation Award for ITSM

Serena Software's IT Service Management (ITSM) solution, Serena Service Manager, was named overall winner for Pink Elephant’s 2011 Innovation of the Year Award.

Pink Elephant's Innovation of the Year award is in recognition of a product or service developed by the vendor community that has made the greatest contribution to ITSM in the last calendar year.

An important consideration in recognizing Serena Service Manager as ITIL Innovation of the year is the demonstrated integration of Serena’s service management and release management solutions. Together, Serena Service Manager and Serena Release Manager help bridge the Dev-Ops divide, helping IT organizations ensure that all changes going into production are managed seamlessly, controlled throughout and completely visible.

The two other finalists were:

- ServiceNow for Social IT

- SUMMUS Software for Intelligent IT

Pink Elephant announced the winners of the 2011 ITIL Awards, at its 16th Annual International IT Service Management Conference and Exhibition held at the Bellagio Hotel in Las Vegas from February 19-22nd, 2012.

Each year at Pink Elephant’s conference awards are presented to recognize individual and corporate commitment to ITIL (IT Infrastructure Library) and ITSM (IT Service Management) excellence. The awards honor the best in four categories: ITIL Project of the Year; Innovation of the Year; ITIL Practitioner of the Year and ITIL Case Study of the Year.

Nominations are now being accepted for the 2012 awards which will be presented at the 17th Annual International IT Service Management Conference and Exhibition, taking place February 17-20th, 2013 at the Bellagio Hotel in Las Vegas.

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APMdigest's Predictions Series concludes with 2026 AI Predictions — industry experts offer predictions on how AI and related technologies will evolve and impact business in 2026. Part 5, the final installment, covers AI's impacts on IT teams ...

Serena Wins Pink Elephant Innovation Award for ITSM

Serena Software's IT Service Management (ITSM) solution, Serena Service Manager, was named overall winner for Pink Elephant’s 2011 Innovation of the Year Award.

Pink Elephant's Innovation of the Year award is in recognition of a product or service developed by the vendor community that has made the greatest contribution to ITSM in the last calendar year.

An important consideration in recognizing Serena Service Manager as ITIL Innovation of the year is the demonstrated integration of Serena’s service management and release management solutions. Together, Serena Service Manager and Serena Release Manager help bridge the Dev-Ops divide, helping IT organizations ensure that all changes going into production are managed seamlessly, controlled throughout and completely visible.

The two other finalists were:

- ServiceNow for Social IT

- SUMMUS Software for Intelligent IT

Pink Elephant announced the winners of the 2011 ITIL Awards, at its 16th Annual International IT Service Management Conference and Exhibition held at the Bellagio Hotel in Las Vegas from February 19-22nd, 2012.

Each year at Pink Elephant’s conference awards are presented to recognize individual and corporate commitment to ITIL (IT Infrastructure Library) and ITSM (IT Service Management) excellence. The awards honor the best in four categories: ITIL Project of the Year; Innovation of the Year; ITIL Practitioner of the Year and ITIL Case Study of the Year.

Nominations are now being accepted for the 2012 awards which will be presented at the 17th Annual International IT Service Management Conference and Exhibition, taking place February 17-20th, 2013 at the Bellagio Hotel in Las Vegas.

The Latest

Most organizations approach OpenTelemetry as a collection of individual tools they need to assemble from scratch. This view misses the bigger picture. OpenTelemetry is a complete telemetry framework with composable components that address specific problems at different stages of organizational maturity. You start with what you need today and adopt additional pieces as your observability practices evolve ...

One of the earliest lessons I learned from architecting throughput-heavy services is that simplicity wins repeatedly: fewer moving parts, loosely coupled execution (fewer synchronous calls), and precise timing metering. You want data and decisions to travel the shortest possible path. The goal is to build a system where every strategy and each line of code (contention is the key metric) complements the decision trees ...

As discussions around AI "autonomous coworkers" accelerate, many industry projections assume that agents will soon operate alongside human staff in making decisions, taking actions, and managing tasks with minimal oversight. But a growing number of critics (including some of the developers building these systems) argue that the industry still has a long way to go to be able to treat AI agents like fully trusted teammates ...

Enterprise AI has entered a transformational phase where, according to Digitate's recently released survey, Agentic AI and the Future of Enterprise IT, companies are moving beyond traditional automation toward Agentic AI systems designed to reason, adapt, and collaborate alongside human teams ...

The numbers back this urgency up. A recent Zapier survey shows that 92% of enterprises now treat AI as a top priority. Leaders want it, and teams are clamoring for it. But if you look closer at the operations of these companies, you see a different picture. The rollout is slow. The results are often delayed. There's a disconnect between what leaders want and what their technical infrastructure can handle ...

Kyndryl's 2025 Readiness Report revealed that 61% of global business and technology leaders report increasing pressure from boards and regulators to prove AI's ROI. As the technology evolves and expectations continue to rise, leaders are compelled to generate and prove impact before scaling further. This will lead to a decisive turning point in 2026 ...

Cloudflare's disruption illustrates how quickly a single provider's issue cascades into widespread exposure. Many organizations don't fully realize how tightly their systems are coupled to thirdparty services, or how quickly availability and security concerns align when those services falter ... You can't avoid these dependencies, but you can understand them ...

If you work with AI, you know this story. A model performs during testing, looks great in early reviews, works perfectly in production and then slowly loses relevance after operating for a while. Everything on the surface looks perfect — pipelines are running, predictions or recommendations are error-free, data quality checks show green; yet outcomes don't meet the ground reality. This pattern often repeats across enterprise AI programs. Take for example, a mid-sized retail banking and wealth-management firm with heavy investments in AI-powered risk analytics, fraud detection and personalized credit-decisioning systems. The model worked well for a while, but transactions increased, so did false positives by 18% ...

Basic uptime is no longer the gold standard. By 2026, network monitoring must do more than report status, it must explain performance in a hybrid-first world. Networks are no longer just static support systems; they are agile, distributed architectures that sit at the very heart of the customer experience and the business outcomes ... The following five trends represent the new standard for network health, providing a blueprint for teams to move from reactive troubleshooting to a proactive, integrated future ...

APMdigest's Predictions Series concludes with 2026 AI Predictions — industry experts offer predictions on how AI and related technologies will evolve and impact business in 2026. Part 5, the final installment, covers AI's impacts on IT teams ...