ServiceNow to Acquire Appsee In-App Mobile Analytics Platform
May 13, 2019
Share this

ServiceNow signed an agreement to acquire the in‑app mobile analytics platform and R&D talent of Appsee, an Israel‑based application analytics platform company.

With the acquisition of Appsee’s intellectual property and key Appsee talent, ServiceNow will further its mobile application and web browser strategy by adding deep user analytics to the Now Platform.

This deal is expected to further enable the company to deliver out‑of‑the‑box, consumer‑grade mobile experiences at scale to enterprises.

“Making our work lives as mobile friendly as our real lives is the next wave of innovation at work. Increasingly employees expect and want more consumer‑like experiences at work,” said Boaz Hecht, Senior Director of Platform Product Management at ServiceNow. “With Appsee, ServiceNow will be able to optimize its own mobile apps and desktop web experiences to bring consumer grade mobile experiences to our customers. Over time, customers using the Now Platform will be able to better analyze how their end users are using the Now Platform to make their work simpler and easier.”

Appsee will provide ServiceNow, and ServiceNow customers, with insights into user behavior when interacting with the Now Platform. With this added level of analytics, ServiceNow plans to provide more intuitive user experiences and further improve digital workflows to reduce routine work and free workers up to do more strategic work.

“ServiceNow is serving almost 75% of the Fortune 500 and there is an enormous opportunity for Appsee to help ServiceNow customers create mobile capabilities at enterprise scale that simplify how people work,” said Zahi Boussiba, CEO and Co‑Founder of Appsee. “By joining the ServiceNow team, we’re excited to help bring our expertise to companies that are digitally transforming their businesses.”

Appsee was founded in 2012 by CEO and Co‑Founder Zahi Boussiba and CTO and Co‑Founder Yoni Douek. Upon the close of the transaction, Appsee’s intellectual property, its co‑founders, and R&D employees will join ServiceNow and help advance ServiceNow’s mobile platform strategy. With the addition of Appsee, ServiceNow will extend its footprint in Israel by establishing a presence in central Tel‑Aviv.

ServiceNow expects to complete the acquisition by the end of Q2 2019. Financial terms of the deal were not disclosed.

Share this

The Latest

September 28, 2020

In Episode 9, Sean McDermott, President, CEO and Founder of Windward Consulting Group, joins the AI+ITOPS Podcast to discuss how the pandemic has impacted IT and is driving the need for AIOps ...

September 25, 2020

Michael Olson on the AI+ITOPS Podcast: "I really see AIOps as being a core requirement for observability because it ... applies intelligence to your telemetry data and your incident data ... to potentially predict problems before they happen."

September 24, 2020

Enterprise ITOM and ITSM teams have been welcoming of AIOps, believing that it has the potential to deliver great value to them as their IT environments become more distributed, hybrid and complex. Not so with DevOps teams. It's safe to say they've kept AIOps at arm's length, because they don't think it's relevant nor useful for what they do. Instead, to manage the software code they develop and deploy, they've focused on observability ...

September 23, 2020

The post-pandemic environment has resulted in a major shift on where SREs will be located, with nearly 50% of SREs believing they will be working remotely post COVID-19, as compared to only 19% prior to the pandemic, according to the 2020 SRE Survey Report from Catchpoint and the DevOps Institute ...

September 22, 2020

All application traffic travels across the network. While application performance management tools can offer insight into how critical applications are functioning, they do not provide visibility into the broader network environment. In order to optimize application performance, you need a few key capabilities. Let's explore three steps that can help NetOps teams better support the critical applications upon which your business depends ...

September 21, 2020

In Episode 8, Michael Olson, Director of Product Marketing at New Relic, joins the AI+ITOPS Podcast to discuss how AIOps provides real benefits to IT teams ...

September 18, 2020

Will Cappelli on the AI+ITOPS Podcast: "I'll predict that in 5 years time, APM as we know it will have been completely mutated into an observability plus dynamic analytics capability."

September 17, 2020
One of the benefits of doing the EMA Radar Report: AIOps- A Guide for Investing in Innovation was getting data from all 17 vendors on critical areas ranging from deployment and adoption challenges, to cost and pricing, to architectural and functionality insights across everything from heuristics, to automation, and data assimilation ...
September 16, 2020

When you consider that the average end-user interacts with at least 8 applications, then think about how important those applications are in the overall success of the business and how often the interface between the application and the hardware needs to be updated, it's a potential minefield for business operations. Any single update could explode in your face at any time ...

September 15, 2020

Despite the efforts in modernizing and building a robust infrastructure, IT teams routinely deal with the application, database, hardware, or software outages that can last from a few minutes to several days. These types of incidents can cause financial losses to businesses and damage its reputation ...