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Shunra Joins the Vendor Forum

Pete Goldin
APMdigest

Dave Berg, Senior Director of Product Management for Shunra Software, has joined the APMdigest Vendor Forum.

Shunra Software is a Philadelphia-based company specializing in network virtualization to help firms worldwide ensure application performance and end user experience.

Shunra delivers a proactive approach to application performance engineering (APE) and network virtualization. When implemented at the policy level and as a best practice across the Application Lifecycle, the Shunra PerformanceSuite builds real-world application performance testing into all business and mission-critical applications prior to deployment.

The Shunra solution discovers real-world network conditions and virtualizes those conditions in a test environment. Shunra's highly accurate network virtualization capabilities enable organizations to reliably emulate, predict, validate and optimize the performance of applications – all within an offline, pre-production test lab or COE environment.

As the pioneer in WAN emulation, Shunra is the industry-recognized leader in APE and network virtualization, offering over a decade of experience with some of the most complex and sophisticated networks in the world. Customers include Apple, AT&T, Bank of America, Best Buy, Boeing, Cisco Systems, Citibank, eBay, FedEx, GE, ING Direct, Intel, Marriott, MasterCard, McDonalds, Merrill Lynch, Motorola, Oracle, Pepsi, Pfizer, Siemens, Target, Thomson Reuters, Verizon, Walt Disney and the US Federal Reserve Bank.

Dave Berg has more than a decade of telecomm and IT experience in performance engineering, development, automation, and professional services. He has been a featured presenter at worldwide technical conferences and is regarded as an expert in protocol design, mobile performance, and software engineering.

www.shunra.com

Click here to read Dave Berg's first blog on the APMdigest Vendor Forum: Apple Says Mobile Application Performance Matters

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Shunra Joins the Vendor Forum

Pete Goldin
APMdigest

Dave Berg, Senior Director of Product Management for Shunra Software, has joined the APMdigest Vendor Forum.

Shunra Software is a Philadelphia-based company specializing in network virtualization to help firms worldwide ensure application performance and end user experience.

Shunra delivers a proactive approach to application performance engineering (APE) and network virtualization. When implemented at the policy level and as a best practice across the Application Lifecycle, the Shunra PerformanceSuite builds real-world application performance testing into all business and mission-critical applications prior to deployment.

The Shunra solution discovers real-world network conditions and virtualizes those conditions in a test environment. Shunra's highly accurate network virtualization capabilities enable organizations to reliably emulate, predict, validate and optimize the performance of applications – all within an offline, pre-production test lab or COE environment.

As the pioneer in WAN emulation, Shunra is the industry-recognized leader in APE and network virtualization, offering over a decade of experience with some of the most complex and sophisticated networks in the world. Customers include Apple, AT&T, Bank of America, Best Buy, Boeing, Cisco Systems, Citibank, eBay, FedEx, GE, ING Direct, Intel, Marriott, MasterCard, McDonalds, Merrill Lynch, Motorola, Oracle, Pepsi, Pfizer, Siemens, Target, Thomson Reuters, Verizon, Walt Disney and the US Federal Reserve Bank.

Dave Berg has more than a decade of telecomm and IT experience in performance engineering, development, automation, and professional services. He has been a featured presenter at worldwide technical conferences and is regarded as an expert in protocol design, mobile performance, and software engineering.

www.shunra.com

Click here to read Dave Berg's first blog on the APMdigest Vendor Forum: Apple Says Mobile Application Performance Matters

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Like most digital transformation shifts, organizations often prioritize productivity and leave security and observability to keep pace. This usually translates to both the mass implementation of new technology and fragmented monitoring and observability (M&O) tooling. In the era of AI and varied cloud architecture, a disparate observability function can be dangerous. IT teams will lack a complete picture of their IT environment, making it harder to diagnose issues while slowing down mean time to resolve (MTTR). In fact, according to recent data from the SolarWinds State of Monitoring & Observability Report, 77% of IT personnel said the lack of visibility across their on-prem and cloud architecture was an issue ...

In MEAN TIME TO INSIGHT Episode 23, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the NetOps labor shortage ... 

Technology management is evolving, and in turn, so is the scope of FinOps. The FinOps Foundation recently updated their mission statement from "advancing the people who manage the value of cloud" to "advancing the people who manage the value of technology." This seemingly small change solidifies a larger evolution: FinOps practitioners have organically expanded to be focused on more than just cloud cost optimization. Today, FinOps teams are largely — and quickly — expanding their job descriptions, evolving into a critical function for managing the full value of technology ...

Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

The observability industry has an evolving relationship with AI. We're not skeptics, but it's clear that trust in AI must be earned ... In Grafana Labs' annual Observability Survey, 92% said they see real value in AI surfacing anomalies before they cause downtime. Another 91% endorsed AI for forecasting and root cause analysis. So while the demand is there, customers need it to be trustworthy, as the survey also found that the practitioners most enthusiastic about AI are also the most insistent on explainability ...

In the modern enterprise, the conversation around AI has moved past skepticism toward a stage of active adoption. According to our 2026 State of IT Trends Report: The Human Side of Autonomous AI, nearly 90% of IT professionals view AI as a net positive, and this optimism is well-founded. We are seeing agentic AI move beyond simple automation to actively streamlining complex data insights and eliminating the manual toil that has long hindered innovation. However, as we integrate these autonomous agents into our ecosystems, the fundamental DNA of the IT role is evolving ...

AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.

The quietest week your engineering team has ever had might also be its best. No alarms going off. No escalations. No frantic Teams or Slack threads at 2 a.m. Everything humming along exactly as it should. And somewhere in a leadership meeting, someone looks at the metrics dashboard, sees a flat line of incidents and says: "Seems like things are pretty calm over there. Do we really need all those people?" ... I've spent many years in engineering, and this pattern keeps repeating ...