SOASTA launched mPulse for Akamai, extending user analytics capabilities from its Digital Performance Management (DPM) solutions to the customers of its new Content Delivery Network (CDN) infrastructure partner.
With SOASTA’s launch of mPulse pre-built for CDN, organizations can gain important insights into the performance of their digital properties, such as how fast a site really is, how fast it should be in order to maximize revenue and what specific steps should be taken to get there.
mPulse for Akamai provides the capabilities, including real-time analytics, session analysis, page grouping, third-party analytics and data science, to effectively answer these questions.
“Online brands are fully aware of the need to provide the best user experience to their customers, and now more than ever are turning to CDNs such as Akamai to optimize performance,” said Tom Lounibos, CEO of SOASTA. “At the same time, it has proven challenging to fully understand the business impact of performance optimization activities. SOASTA is bridging this gap by extending our award winning performance analytics capabilities to Akamai CDN customers.”
mPulse for Akamai Key Benefits:
- Real-time real user monitoring enables Akamai customers to know immediately how changes made to their CDN configuration are impacting their performance and users.
- Akamai customers can know what devices and browsers are used to access their site and where users access it from so they can prioritize optimization efforts to the most important user profiles.
- mPulse for Akamai measures user sessions, not only page views, which provides the contextual intelligence on steps users take while interacting with a website or mobile apps. This is critical to analyzing and improving CX, conversion and revenue impact of performance.
- Page groups vs. URL-only analysis provides insights into which pages are most impactful to the bottom line so organizations can start optimization efforts where it most matters to their ROI.
- Predictive analytics forecast the impact of performance improvements, informing organizations of how much money they’re leaving on the table by failing to optimize their site and CDN investment.
SOASTA is partnering with Akamai to make mPulse for Akamai available to their customers immediately. Initial capabilities will provide a real-time, graphical, at-a-glance global view, a key metrics overview and a DevOps-centric view of a customer’s digital property performance. The solution offers easy implementation, fast onboarding and immediate access to valuable digital performance insights. Additional dashboards and data science capabilities including What-If, Waterfall and Conversion Impact Score, among others, will be rolled out at a later time.
“Like SOASTA, Akamai is committed to helping businesses address digital performance challenges and optimize experiences across any device, anywhere,” said Ash Kulkarni, SVP and GM, Web Experience Business Unit, Akamai. “At the same time, our customers want to be confident that their performance optimization strategies are having a positive impact on the business. Working together with partners such as SOASTA, we can help provide that peace of mind.”
mPulse for Akamai is now available to all Akamai customers as a free trial through the end of the year.
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