SOASTA Names New VP of Customer Acquisition
February 05, 2016
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SOASTA announced the appointment of Jenny Coupe to the position of Vice President of Customer Acquisition.

In her new role Coupe will be responsible for the development, execution and optimization of inbound and outbound demand generation programs to further drive SOASTA’s rapid sales growth.

“Jenny brings years of valuable experience and demand generation leadership to SOASTA,” said Ann Ruckstuhl, SOASTA CMO. “She’ll help us implement leading-edge best practices and drive new customer growth with targeted demand generation programs that utilize the power of the modern marketing technology stack. Jenny is a fantastic addition to the SOASTA management team.”

Coupe has more than 25 years of experience building effective demand generation strategies, customer acquisition programs and conversion processes. She has deep roots in Silicon Valley and comprehensive industry knowledge, having worked at LogLogic/Tibco in IT data management and business intelligence, Nimsoft/CA Technologies in performance monitoring and network management, and Peakstone in performance monitoring and network assurance, as well as enterprise brands such as Healtheon/WebMD and Silicon Graphics.

“The opportunity to join SOASTA was a no-brainer,” said Coupe. “Harnessing big data to gain actionable intelligence is how companies are successful. SOASTA’s ability to provide data that enables users to actually quantify the impact of their websites’ performance to their business is a game-changer. I can’t imagine a better company to join and a better time to join it.”

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