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The Changing Game of IT Service Management

Dennis Drogseth

If you think that ITSM (IT Service Management) is static and old hat, think twice. A huge number of innovations are just emerging. Some have been a long time in coming; while others are unexpected surprises — as analytics and automation are changing the ITSM game dramatically.

Here are some trends that I’ve seen in 2014 that I expect will grow in importance in 2015. Some may explode into prominence, but I expect most will continue to rise more gradually into industry consciousness, which is typical of the more profound transformations versus those that enjoy a chic but shallow industry cachet.

■ As the role of IT is changing to become a more front-office (as opposed to back-office) presence, ITSM will become a yet more critical part of that transformation. Why is this? ITSM can become a new center for IT insights, governance, automation, and analytics to come together with a fully human voice, capturing vital perspectives on real user experience and sharing them with development and operations. But to do so, ITSM will have to change in its technology adoption priorities, as indicated in the following discussions.

■ Mobile, wireless, and social IT will become a more important part of that transformation — as end-point awareness becomes ever more critical in delivering, sustaining and optimizing IT services. Critical “areas to watch” in 2015 include: managing and optimizing endpoints as performing assets while cultivating the powers of enhanced GUI designs, mobile and social IT to promote improved service interaction.

■ Automation will be one of the biggest game changers for ITSM, with the potential to impact virtually every other “game-changer” here. While ITSM is traditionally viewed in terms of “service desk”, as it evolves it will reach out through automation and analytics to include operations, and even development, far more proactively. This is true whether we’re talking about configuration automation, more advanced workflows, runbook or IT process automation, or other automation investments.

■ Perhaps nowhere will automation become more conspicuous than in the changing role of change management (including release and configuration management) from slow, laborious and fragmented manual processes to more streamlined and yet more service-aware capabilities. In 2015, I predict that automation, service modeling, and analytics will begin to come together in new ways, with far less overhead than in the past — transforming not only ITSM but service management even more broadly. This will be one area in 2015 where agile, DevOps, and ITSM will begin to converge.

■ None of the above will work, however, without attention to governance, process, dialog, and business alignment. Fragmented, piecemeal automation can result in train wrecks, while cloud computing is adding ever more options that need to be assessed for performance, usage, capacity, and costs. ITSM will begin to play a role as an interactive center for that dialog in 2015, at least in some IT environments, with a new face and a new look.

Does all this sound like wishful thinking? Maybe, but I’ve already seen good evidence supporting everything here.

I’m also holding myself accountable, as we’ll be doing some unique research beginning in January — looking at the future of ITSM. If the data proves me right, or even if it proves me wrong, I promise you’ll hear from me when the results are in some time in February.

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The Changing Game of IT Service Management

Dennis Drogseth

If you think that ITSM (IT Service Management) is static and old hat, think twice. A huge number of innovations are just emerging. Some have been a long time in coming; while others are unexpected surprises — as analytics and automation are changing the ITSM game dramatically.

Here are some trends that I’ve seen in 2014 that I expect will grow in importance in 2015. Some may explode into prominence, but I expect most will continue to rise more gradually into industry consciousness, which is typical of the more profound transformations versus those that enjoy a chic but shallow industry cachet.

■ As the role of IT is changing to become a more front-office (as opposed to back-office) presence, ITSM will become a yet more critical part of that transformation. Why is this? ITSM can become a new center for IT insights, governance, automation, and analytics to come together with a fully human voice, capturing vital perspectives on real user experience and sharing them with development and operations. But to do so, ITSM will have to change in its technology adoption priorities, as indicated in the following discussions.

■ Mobile, wireless, and social IT will become a more important part of that transformation — as end-point awareness becomes ever more critical in delivering, sustaining and optimizing IT services. Critical “areas to watch” in 2015 include: managing and optimizing endpoints as performing assets while cultivating the powers of enhanced GUI designs, mobile and social IT to promote improved service interaction.

■ Automation will be one of the biggest game changers for ITSM, with the potential to impact virtually every other “game-changer” here. While ITSM is traditionally viewed in terms of “service desk”, as it evolves it will reach out through automation and analytics to include operations, and even development, far more proactively. This is true whether we’re talking about configuration automation, more advanced workflows, runbook or IT process automation, or other automation investments.

■ Perhaps nowhere will automation become more conspicuous than in the changing role of change management (including release and configuration management) from slow, laborious and fragmented manual processes to more streamlined and yet more service-aware capabilities. In 2015, I predict that automation, service modeling, and analytics will begin to come together in new ways, with far less overhead than in the past — transforming not only ITSM but service management even more broadly. This will be one area in 2015 where agile, DevOps, and ITSM will begin to converge.

■ None of the above will work, however, without attention to governance, process, dialog, and business alignment. Fragmented, piecemeal automation can result in train wrecks, while cloud computing is adding ever more options that need to be assessed for performance, usage, capacity, and costs. ITSM will begin to play a role as an interactive center for that dialog in 2015, at least in some IT environments, with a new face and a new look.

Does all this sound like wishful thinking? Maybe, but I’ve already seen good evidence supporting everything here.

I’m also holding myself accountable, as we’ll be doing some unique research beginning in January — looking at the future of ITSM. If the data proves me right, or even if it proves me wrong, I promise you’ll hear from me when the results are in some time in February.

Hot Topics

The Latest

The enterprises that will define the next decade are not the ones that deployed the most technology. They are the ones who understood what their technology was actually doing. That distinction is not a philosophical point. It is the central operational challenge facing every organization that has spent the last five years modernizing at speed ...

AI is becoming the operating system of the enterprise. It acts as an invisible coordination layer that understands intent, connects systems, and executes work across complex SaaS environments. Previously, employees had to click through multiple systems — CRM, ERP, support tools, collaboration platforms — to complete a single task. Now, instead of navigating each application manually, they can simply state what they need to accomplish ...

In 2026, the cost of downtime or an outage is no longer just a technical inconvenience; it's a $600 billion wake up call for global businesses. As our digital ecosystems become  more interconnected, each touchpoint introduces new risks and multiplies the consequences when things go wrong. And the data is clear: aggregate downtime costs  for Global 2,000 companies have surged 50% since 2024, reaching a staggering $600 billion ...

Deloitte found that 74% of enterprises expect to deploy agentic AI solutions in the next 24 months. However, the rush to deployment is outpacing foundational work, though. Only 21% of enterprises have fully formed agent governance models in place. The result? AI agents deployed without guidance or governance begin to function as fragmented islands of complexity ...

Cloud spending is no longer viewed as a passthrough IT expense, but as a strategic financial lever that directly impacts innovation capacity, profitability and enterprise resilience, according to the CFO Cloud Cost Optimization Report from Azul ...

As AI moves from generating responses to performing actions, the need for trust increases exponentially. And as organizations enlist AI agents for increasingly sophisticated business processes, trust is going to be the single most important theme for spurring adoption. What can organizations do to build trustworthy AI agents? ...

I've spent a lot of time in the channel, and one thing I keep coming back to is this: a partner program is only as good as what it looks like in the field. Many programs look great on paper, but when a partner is in front of a customer navigating a complex hybrid environment or trying to make the case for AI-powered observability, the gap between what a vendor promises and what it actually delivers becomes very clear, very fast ...

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...