Paul Appleby, President and CEO of Virtana, has joined the APMdigest Vendor Forum.
Appleby's expertise in scaling high-growth businesses fuels Virtana's mission to advance observability for AI-powered and hybrid IT environments. A seasoned technology executive, he has a proven track record of building high-performing teams and driving profitable growth across AI factories, IT infrastructure, cloud platforms, and enterprise applications at some of the industry’s most respected companies. Prior to joining Virtana, he held leadership roles at Elastic, SAP, Salesforce, and BMC, where he led customer-focused teams and shaped successful growth strategies.
Virtana is a provider of observability for hybrid infrastructure. The AI-powered Virtana Platform delivers a unified view across applications, services and underlying infrastructure, correlating user impact, service dependencies, performance bottlenecks, and cost drivers in real time. Virtana helps IT, operations, and platform teams improve efficiency, reduce risk, and make faster, AI-driven decisions across complex, dynamic environments.