Yottaa announced several enhancements across its Adaptive CDN platform that will enable customers to provide their end users with faster, more personalized and more secure web and mobile engagements.
Yottaa’s purpose-built, cloud-native Adaptive CDN platform dynamically adapts to changing network, application, and end user conditions to maximize user experience and profitability. Using a combination of a profile-based rules engine, real-time application transformation, feedback loop with machine learning, and ZERO code change, Yottaa enables businesses to optimize end user experience in real-time to drive business impact for their online and mobile applications. With its latest release, Yottaa offers the following platform, delivery, acceleration, security, and analytics enhancements.
Yottaa’s ContextIntelligence platform adapts to variations in infrastructure, application, and end user conditions, tailoring delivery, acceleration, and security to changing real-world conditions. In its latest release Yottaa has deployed several enhancements to ContextIntelligence that enable online brands to:
- Enable contextually-relevant optimizations, including content delivery, acceleration, and security
- Target customers specifically based on real-time geolocation data
- Orchestrate the execution and rendering of 3rd party and personalized content to enrich user experiences without compromising on performance
The product enhancements include:
- Modularizing the ContextAgent javascript library used to create a feedback loop between the user, an application, and Yottaa’s platform. This modular architecture affords additional manageability and control to vary delivery, acceleration, and targeting optimizations
- Adding real-time geo-targeting data
- Controlling even more of the 3rd party distributed assets by adding the ability to sequence document write requests, typically implemented by advertising, trust & security, and personalization javascripts
Yottaa’s AdaptiveCDNTM uses a federated architecture to leverage optimal global infrastructure based on content, geography, and end user context, requiring a fraction of the infrastructure required by legacy CDNs while accelerating applications 40% or more beyond DSA or ADNs. In the first half of 2015, Yottaa enhanced its patented delivery and load balancing software to enable 3x growth in network capacity without deploying additional points of presence (PoPs).
Yottaa’s patented acceleration technologies were enhanced to further accelerate entire web and mobile applications by:
- Enabling deep linking and other programs to ensure every page, regardless of complexity or personalization, loads instantly
- Eliminating the need to compromise on performance or engagement so business users can focus on core differentiation, customer acquisition, and customer retention
To achieve these benefits, Yottaa’s InstantON technology has been enhanced to allow any web page, no matter how much dynamic or personalized content is included from any source, to be optimized, cached, and delivered to users instantly. In addition, Yottaa’s AppSequencingTM technology has been extended to control the entire document object model (DOM) and manage interactions between the browser and distributed web infrastructure to orchestrate and sequence how any asset is delivered, as well as when, how and in response to which conditions it is presented to the user.
Finally, Yottaa enhanced its ImpactAnalytics solution to add real-time insight into application and user traffic, with notifications and in-line actions to ensure maximum end user experience and profitability. With ImpactAnalytics enterprises can:
- Gain an end-to-end view of visitor behavior and demographics
- Immediately understand how the infrastructure, application, and browser are responding to user actions
- Take in-line action to tailor the delivery, acceleration, and security of the application using in-app controls or one of Yottaa’s REST API endpoints
The new real-time log and traffic data streaming analytics service leverages popular big data parsing, aggregation, and reporting libraries with proprietary technology to unify infrastructure, application, and end user data. Moosejaw, an early adopter of ImpactAnalytics, is an online and brick and mortar retailer specializing in outdoor recreation apparel and gear for snowboarding, rock climbing, hiking, and camping.
New ImpactAnalytics features include:
- Delivery, HTTP, and real browser monitoring
- Integrated alerts, issues, notifications & in-line actions
- Real-time end user and traffic analytics
- Historical trend and fact analysis
- Log delivery service
“Yottaa was recently named “A Vendor to Watch” by industry research analyst firm EMA based on the sophistication and deep functionality of our platform,” said Bob Buffone, Founder and Chief Technology Officer of Yottaa. “With the enhancements we are announcing today, Yottaa further extends its leadership in the Adaptive CDN market with new innovations across our entire platform. The end result is greater performance and security for our customers and richer end user engagements for their customers.”
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