Skip to main content

2023 Application Performance Management Predictions - Part 3

Industry experts offer thoughtful, insightful, and often controversial predictions on how APM, AIOps, Observability, OpenTelemetry and related technologies will evolve and impact business in 2023. Part 3 covers OpenTelemetry.

Start with: 2023 Application Performance Management Predictions - Part 1

Start with: 2023 Application Performance Management Predictions - Part 2

For more on OpenTelemetry: A Guide to OpenTelemetry

OPENTELEMETRY ESSENTIAL IN 2023 AS OBSERVABILITY GETS MORE COMPLEX

OpenTelemetry was a big 2022 topic and it's very likely it will continue or amplify in 2023. Because of the holistic visibility OpenTelemetry brings to complex IT environments, more organizations will see not just its value, but will actively incorporate it into their roadmaps.
Gregg Ostrowski
Executive CTO, Cisco AppDynamics

In today's climate, it has never been more challenging for organizations to successfully capture distributed traces, application metrics and logs to gain full observability of their tech stack. In looking forward to 2023 and beyond, this process will only increase in complexity. That's why OpenTelemetry is the foundation for an effective observability practice within organizations, and the future of observability overall. Only through OpenTelemetry can organizations easily (in a vendor-neutral-fashion) capture their observability data, ensure it is structured consistently, send it to the correct destinations and most importantly — retain ownership over their data.
Spiros Xanthos
SVP, General Manager, Observability, ITOps, Splunk

In 2023, more companies will adopt OTel, and the project will carry an influential position in becoming the sole infrastructure to collect telemetry of any kind. We will see more modern R&D teams owning their telemetry data for various purposes and using OTel to generate and manage it. We will also see a growing number of observability teams forming (though the team's title may vary).
Michael Haberman
CTO & Co-founder, Aspecto

OpenTelemetry is the second largest CNCF project after Kubernetes but this doesn't actually say much about adoption. A strong signal for adoption is the number of downloads for a given technology and the OpenTelemetry Node.js SDK went from roughly 90,000 weekly downloads in November 2021 to over a million in November 2022. This steep upwards trajectory indicates that OpenTelemetry is being adopted in real projects and will keep defining the observability market for years to come, like Kubernetes did for Infrastructure.
Daniel Khan
Director of Product Management, Sentry

OPENTELEMETRY DRASTICALLY CHANGES APPM LANDSCAPE

OpenTelemetry will drastically change the APM landscape — With the exception of vendors, no one really likes vendor lock-in, but it is, in many cases, a necessary evil. Tools like OpenTelemetry show the possibility of changing that. Traditionally, organizations struggled when changing APM vendors, because of the complexity of re-instrumenting their entire environment with a new data collection agent. OpenTelemetry removes that roadblock and allows organizations to choose (and switch between) vendors that meet their data analysis needs, without worrying about the collection of the data. Besides a loss of historical data, changing APM vendors when you are using OpenTelemetry becomes a much less daunting task, which will result in an upending of the APM market as customers change the criteria on which they are basing their purchasing decisions.
Josh Chessman
VP, Strategy & Innovation, Netreo

OPENTELEMETRY WILL BE OBSERVABILITY INFRASTRUCTURE FOR DEV/DEVOPS/OPS

OpenTelemetry will be the observability infrastructure for Dev/DevOps/Ops that comes as an additional layer on top cloud infrastructure. This process will accelerate during 2023. We believe it will take about five years for OpenTelemetry to achieve widespread adoption.
Michael Haberman
CTO & Co-founder, Aspecto

OPENTELEMETRY BECOMES #1 PROJECT IN CNCF

OpenTelemetry seems likely to become the #1 highest velocity project in the CNCF ecosystem. The interest from the developer community in creating an open standard for telemetry has been on the rise for quite some time, and by the end of 2023, I think OpenTelemetry will surpass Kubernetes as the fastest and most important developing CNCF project. Vendors who continue to push their own bespoke and proprietary instrumentation libraries and agents as the default way to use their products will soon find themselves on the wrong side of what consumers are demanding. In 2023, using OpenTelemetry to instrument your applications for observability, regardless of the tools you're using, will become the de facto standard.
Phillip Carter
Principal Product Manager and OpenTelemetry Evangelist , Honeycomb

MOST LARGE MONITORING VENDORS ADOPT OPENTELEMETRY

OpenTelemetry is the future of software quality. We believe that in 2023 OpenTelemetry will take another significant step toward making this statement a reality. As the project becomes more mature and stable across more signals and with a thriving community, most large monitoring vendors will complete their OTel adoption during 2023.
Michael Haberman
CTO & Co-founder, Aspecto

MORE VENDORS SUPPORT OPENTELEMETRY

As OpenTelemetry has established itself as the de facto standard, we're going to see more library and product vendors have first-class support for product OpenTelemetry formatted data streams so that clients can do a rich analysis of their workflows. We'll start to see more "OTLP Compliant Telemetry" markers as a badge of honor among vendors and SDKs."
Martin Thwaites
Developer Advocate, Honeycomb

OpenTelemetry is reaching a critical mass and will play a significant role in determining the agility and responsiveness of digital organizations. It enables them to respond quickly to customer needs and security threats. As organizations leverage OpenTelemetry to extract greater value from their data and make it more actionable, we can expect to see similar moves from observability pipelines and platform providers. More of these vendors will support OpenTelemery to simplify data ingestion and enrichment.
Ajay Khanna
CMO, Mezmo

AIOPS WILL BE USED WITH OPENTELEMETRY

OpenTelemetry will become the standard for collecting and delivering telemetry data in the coming years. More detail will be easily available, and the primary challenge for teams will be how to work with the data and draw the proper conclusions. This is where AIOps will be used more and more. The next step will be to think about industry-wide approaches to access the data.
Alois Reitbauer
Chief Technology Strategist, Dynatrace

OPENTELEMETRY METRICS WILL START REPLACING PROMETHEUS

OpenTelemetry Metrics have been steadily improving and have now reached a point where more developers are comfortable with using OpenTelemetry API to collect metrics data. That creates a chance for new products that can be built upon a richer OpenTelemetry data model to compete with Prometheus + Grafana dominance.
Vladimir Mihailenco
Co-Founder, Uptrace

OPENTELEMETRY LOOKS TO NEW SIGNALS

In three short years, OpenTelemetry has gone from an idea, to a project, to a movement — a truly unified approach to application and infrastructure telemetry data. In 2023, it will solidify support for metrics and logs, and then look to new signals such as continuous profiling.
Austin Parker
Head of DevRel, LightStep

OPENTELEMETRY FOCUSES ON API AND SDK

I expect that 2023 will bring greater focus on maturing the API and SDK for implementors, improving ease-of-use and configurability.
Austin Parker
Head of DevRel, LightStep

MORE OPENTELEMETRY DOCUMENTATION AND TUTORIALS BECOME NECESSARY

OpenTelemetry documentation and tutorials will become more necessary as users need to learn how to handle OpenTelemetry at scale. Initial adoption will get easier.
Michael Haberman
CTO & Co-founder, Aspecto

Go to: 2023 Application Performance Management Predictions - Part 4, covering monitoring, site reliability engineering and ITSM.

Hot Topics

The Latest

In MEAN TIME TO INSIGHT Episode 12, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses purchasing new network observability solutions.... 

There's an image problem with mobile app security. While it's critical for highly regulated industries like financial services, it is often overlooked in others. This usually comes down to development priorities, which typically fall into three categories: user experience, app performance, and app security. When dealing with finite resources such as time, shifting priorities, and team skill sets, engineering teams often have to prioritize one over the others. Usually, security is the odd man out ...

Image
Guardsquare

IT outages, caused by poor-quality software updates, are no longer rare incidents but rather frequent occurrences, directly impacting over half of US consumers. According to the 2024 Software Failure Sentiment Report from Harness, many now equate these failures to critical public health crises ...

In just a few months, Google will again head to Washington DC and meet with the government for a two-week remedy trial to cement the fate of what happens to Chrome and its search business in the face of ongoing antitrust court case(s). Or, Google may proactively decide to make changes, putting the power in its hands to outline a suitable remedy. Regardless of the outcome, one thing is sure: there will be far more implications for AI than just a shift in Google's Search business ... 

Image
Chrome

In today's fast-paced digital world, Application Performance Monitoring (APM) is crucial for maintaining the health of an organization's digital ecosystem. However, the complexities of modern IT environments, including distributed architectures, hybrid clouds, and dynamic workloads, present significant challenges ... This blog explores the challenges of implementing application performance monitoring (APM) and offers strategies for overcoming them ...

Service disruptions remain a critical concern for IT and business executives, with 88% of respondents saying they believe another major incident will occur in the next 12 months, according to a study from PagerDuty ...

IT infrastructure (on-premises, cloud, or hybrid) is becoming larger and more complex. IT management tools need data to drive better decision making and more process automation to complement manual intervention by IT staff. That is why smart organizations invest in the systems and strategies needed to make their IT infrastructure more resilient in the event of disruption, and why many are turning to application performance monitoring (APM) in conjunction with high availability (HA) clusters ...

In today's data-driven world, the management of databases has become increasingly complex and critical. The following are findings from Redgate's 2025 The State of the Database Landscape report ...

With the 2027 deadline for SAP S/4HANA migrations fast approaching, organizations are accelerating their transition plans ... For organizations that intend to remain on SAP ECC in the near-term, the focus has shifted to improving operational efficiencies and meeting demands for faster cycle times ...

As applications expand and systems intertwine, performance bottlenecks, quality lapses, and disjointed pipelines threaten progress. To stay ahead, leading organizations are turning to three foundational strategies: developer-first observability, API platform adoption, and sustainable test growth ...

2023 Application Performance Management Predictions - Part 3

Industry experts offer thoughtful, insightful, and often controversial predictions on how APM, AIOps, Observability, OpenTelemetry and related technologies will evolve and impact business in 2023. Part 3 covers OpenTelemetry.

Start with: 2023 Application Performance Management Predictions - Part 1

Start with: 2023 Application Performance Management Predictions - Part 2

For more on OpenTelemetry: A Guide to OpenTelemetry

OPENTELEMETRY ESSENTIAL IN 2023 AS OBSERVABILITY GETS MORE COMPLEX

OpenTelemetry was a big 2022 topic and it's very likely it will continue or amplify in 2023. Because of the holistic visibility OpenTelemetry brings to complex IT environments, more organizations will see not just its value, but will actively incorporate it into their roadmaps.
Gregg Ostrowski
Executive CTO, Cisco AppDynamics

In today's climate, it has never been more challenging for organizations to successfully capture distributed traces, application metrics and logs to gain full observability of their tech stack. In looking forward to 2023 and beyond, this process will only increase in complexity. That's why OpenTelemetry is the foundation for an effective observability practice within organizations, and the future of observability overall. Only through OpenTelemetry can organizations easily (in a vendor-neutral-fashion) capture their observability data, ensure it is structured consistently, send it to the correct destinations and most importantly — retain ownership over their data.
Spiros Xanthos
SVP, General Manager, Observability, ITOps, Splunk

In 2023, more companies will adopt OTel, and the project will carry an influential position in becoming the sole infrastructure to collect telemetry of any kind. We will see more modern R&D teams owning their telemetry data for various purposes and using OTel to generate and manage it. We will also see a growing number of observability teams forming (though the team's title may vary).
Michael Haberman
CTO & Co-founder, Aspecto

OpenTelemetry is the second largest CNCF project after Kubernetes but this doesn't actually say much about adoption. A strong signal for adoption is the number of downloads for a given technology and the OpenTelemetry Node.js SDK went from roughly 90,000 weekly downloads in November 2021 to over a million in November 2022. This steep upwards trajectory indicates that OpenTelemetry is being adopted in real projects and will keep defining the observability market for years to come, like Kubernetes did for Infrastructure.
Daniel Khan
Director of Product Management, Sentry

OPENTELEMETRY DRASTICALLY CHANGES APPM LANDSCAPE

OpenTelemetry will drastically change the APM landscape — With the exception of vendors, no one really likes vendor lock-in, but it is, in many cases, a necessary evil. Tools like OpenTelemetry show the possibility of changing that. Traditionally, organizations struggled when changing APM vendors, because of the complexity of re-instrumenting their entire environment with a new data collection agent. OpenTelemetry removes that roadblock and allows organizations to choose (and switch between) vendors that meet their data analysis needs, without worrying about the collection of the data. Besides a loss of historical data, changing APM vendors when you are using OpenTelemetry becomes a much less daunting task, which will result in an upending of the APM market as customers change the criteria on which they are basing their purchasing decisions.
Josh Chessman
VP, Strategy & Innovation, Netreo

OPENTELEMETRY WILL BE OBSERVABILITY INFRASTRUCTURE FOR DEV/DEVOPS/OPS

OpenTelemetry will be the observability infrastructure for Dev/DevOps/Ops that comes as an additional layer on top cloud infrastructure. This process will accelerate during 2023. We believe it will take about five years for OpenTelemetry to achieve widespread adoption.
Michael Haberman
CTO & Co-founder, Aspecto

OPENTELEMETRY BECOMES #1 PROJECT IN CNCF

OpenTelemetry seems likely to become the #1 highest velocity project in the CNCF ecosystem. The interest from the developer community in creating an open standard for telemetry has been on the rise for quite some time, and by the end of 2023, I think OpenTelemetry will surpass Kubernetes as the fastest and most important developing CNCF project. Vendors who continue to push their own bespoke and proprietary instrumentation libraries and agents as the default way to use their products will soon find themselves on the wrong side of what consumers are demanding. In 2023, using OpenTelemetry to instrument your applications for observability, regardless of the tools you're using, will become the de facto standard.
Phillip Carter
Principal Product Manager and OpenTelemetry Evangelist , Honeycomb

MOST LARGE MONITORING VENDORS ADOPT OPENTELEMETRY

OpenTelemetry is the future of software quality. We believe that in 2023 OpenTelemetry will take another significant step toward making this statement a reality. As the project becomes more mature and stable across more signals and with a thriving community, most large monitoring vendors will complete their OTel adoption during 2023.
Michael Haberman
CTO & Co-founder, Aspecto

MORE VENDORS SUPPORT OPENTELEMETRY

As OpenTelemetry has established itself as the de facto standard, we're going to see more library and product vendors have first-class support for product OpenTelemetry formatted data streams so that clients can do a rich analysis of their workflows. We'll start to see more "OTLP Compliant Telemetry" markers as a badge of honor among vendors and SDKs."
Martin Thwaites
Developer Advocate, Honeycomb

OpenTelemetry is reaching a critical mass and will play a significant role in determining the agility and responsiveness of digital organizations. It enables them to respond quickly to customer needs and security threats. As organizations leverage OpenTelemetry to extract greater value from their data and make it more actionable, we can expect to see similar moves from observability pipelines and platform providers. More of these vendors will support OpenTelemery to simplify data ingestion and enrichment.
Ajay Khanna
CMO, Mezmo

AIOPS WILL BE USED WITH OPENTELEMETRY

OpenTelemetry will become the standard for collecting and delivering telemetry data in the coming years. More detail will be easily available, and the primary challenge for teams will be how to work with the data and draw the proper conclusions. This is where AIOps will be used more and more. The next step will be to think about industry-wide approaches to access the data.
Alois Reitbauer
Chief Technology Strategist, Dynatrace

OPENTELEMETRY METRICS WILL START REPLACING PROMETHEUS

OpenTelemetry Metrics have been steadily improving and have now reached a point where more developers are comfortable with using OpenTelemetry API to collect metrics data. That creates a chance for new products that can be built upon a richer OpenTelemetry data model to compete with Prometheus + Grafana dominance.
Vladimir Mihailenco
Co-Founder, Uptrace

OPENTELEMETRY LOOKS TO NEW SIGNALS

In three short years, OpenTelemetry has gone from an idea, to a project, to a movement — a truly unified approach to application and infrastructure telemetry data. In 2023, it will solidify support for metrics and logs, and then look to new signals such as continuous profiling.
Austin Parker
Head of DevRel, LightStep

OPENTELEMETRY FOCUSES ON API AND SDK

I expect that 2023 will bring greater focus on maturing the API and SDK for implementors, improving ease-of-use and configurability.
Austin Parker
Head of DevRel, LightStep

MORE OPENTELEMETRY DOCUMENTATION AND TUTORIALS BECOME NECESSARY

OpenTelemetry documentation and tutorials will become more necessary as users need to learn how to handle OpenTelemetry at scale. Initial adoption will get easier.
Michael Haberman
CTO & Co-founder, Aspecto

Go to: 2023 Application Performance Management Predictions - Part 4, covering monitoring, site reliability engineering and ITSM.

Hot Topics

The Latest

In MEAN TIME TO INSIGHT Episode 12, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses purchasing new network observability solutions.... 

There's an image problem with mobile app security. While it's critical for highly regulated industries like financial services, it is often overlooked in others. This usually comes down to development priorities, which typically fall into three categories: user experience, app performance, and app security. When dealing with finite resources such as time, shifting priorities, and team skill sets, engineering teams often have to prioritize one over the others. Usually, security is the odd man out ...

Image
Guardsquare

IT outages, caused by poor-quality software updates, are no longer rare incidents but rather frequent occurrences, directly impacting over half of US consumers. According to the 2024 Software Failure Sentiment Report from Harness, many now equate these failures to critical public health crises ...

In just a few months, Google will again head to Washington DC and meet with the government for a two-week remedy trial to cement the fate of what happens to Chrome and its search business in the face of ongoing antitrust court case(s). Or, Google may proactively decide to make changes, putting the power in its hands to outline a suitable remedy. Regardless of the outcome, one thing is sure: there will be far more implications for AI than just a shift in Google's Search business ... 

Image
Chrome

In today's fast-paced digital world, Application Performance Monitoring (APM) is crucial for maintaining the health of an organization's digital ecosystem. However, the complexities of modern IT environments, including distributed architectures, hybrid clouds, and dynamic workloads, present significant challenges ... This blog explores the challenges of implementing application performance monitoring (APM) and offers strategies for overcoming them ...

Service disruptions remain a critical concern for IT and business executives, with 88% of respondents saying they believe another major incident will occur in the next 12 months, according to a study from PagerDuty ...

IT infrastructure (on-premises, cloud, or hybrid) is becoming larger and more complex. IT management tools need data to drive better decision making and more process automation to complement manual intervention by IT staff. That is why smart organizations invest in the systems and strategies needed to make their IT infrastructure more resilient in the event of disruption, and why many are turning to application performance monitoring (APM) in conjunction with high availability (HA) clusters ...

In today's data-driven world, the management of databases has become increasingly complex and critical. The following are findings from Redgate's 2025 The State of the Database Landscape report ...

With the 2027 deadline for SAP S/4HANA migrations fast approaching, organizations are accelerating their transition plans ... For organizations that intend to remain on SAP ECC in the near-term, the focus has shifted to improving operational efficiencies and meeting demands for faster cycle times ...

As applications expand and systems intertwine, performance bottlenecks, quality lapses, and disjointed pipelines threaten progress. To stay ahead, leading organizations are turning to three foundational strategies: developer-first observability, API platform adoption, and sustainable test growth ...