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Applications Outpacing BYOD as Top IT Mobility Priority

Successful enterprise mobility deployment goes beyond supporting Bring Your Own Device (BYOD), and requires specific strategies targeted at balanced servicing of customer, IT and employee needs, according to a new global study, TechInsights Report: Enterprise Mobility–It’s All About the Apps, from Vanson Bourne commissioned by CA Technologies.

The study surveyed 1,300 senior IT leaders worldwide and shows that while the benefits of mobility are well understood, concerns over security and privacy, multiple platform support, budget constraints and lack of appropriately skilled personnel are seen as the biggest obstacles to mobility adoption.

Nearly all (83 percent) of US respondents recognize a greater need for realizing business opportunities with mobility. Organizations that have been successful with their mobility initiatives have experienced anywhere from a 17 to 24 percent improvement in business in the form of increased revenue, faster time-to-market, improved competitive positioning, enhanced customer experience, better employee productivity and lower costs.

The report also reveals that external customer initiatives like secure application management are now outpacing internal BYOD projects on IT priority lists. It indicates customer-facing mobile initiatives are business-critical and need to be addressed with the same sense of urgency as internal efforts. Customer-facing initiatives are seen as means to better address customer demands and improve the customer experience and satisfaction overall.

Today, CIOs are under enormous pressures to address the rapid pace of technology change and evolution. Mobility has dramatically elevated the complexity of what is needed both for internal users and customer-facing systems. The potential of not complying with key regulations, inadvertent dissemination of corporate information, or negatively impacting brand reputation because of poor customer experience though a mobile application shopping experience, are just a few examples of risks faced by organizations that do not have an enterprise-wide mobility strategy.

Among the study’s specific findings:

Now it is about the apps

Traditional focus for IT has been on devices, but the real opportunity is to focus on mobile apps.

63 percent of respondents selected mobile apps for customers or employees as their number one priority (versus 37 percent for internal BYOD and managing employee devices).

Now it is about the customer

IT's mobility focus started with BYOD and satisfying their employees. Now, the demand is coming from the customers as well, and IT must address both.

The number one driver of mobility initiatives is increased demand from customers as reported by 42 percent of respondents. Others include improving the customer experience (33 percent) and improving customer support (26 percent).

Now IT must be proactive, not reactive

BYOD was all about IT reacting to demands from employee. Now, demand for mobile apps provides a new opportunity to drive new business initiatives.

IT spending on mobility will increase 50 percent over three years.

Spending on mobility outside of IT will grow from 9 percent to 15 percent, making this another reason for IT to be proactive.

Security and privacy concerns remain important

Security and privacy concerns remain more important than ever—not just for securing devices, but for securing the apps.

More than one third of respondents cited security and privacy concerns as their number one challenge.

Enterprise mobility adopters have been experiencing real and measurable benefits

While challenges remain and investment is needed, there are real, quantifiable benefits to be achieved.

Respondents who have already achieved specific benefits report between 17 to 24 percent improvement in time-to-market, revenue, increased customer satisfaction, better employee productivity and retention/recruitment, and lower costs for BYOD programs.

Survey Methodology: Vanson Bourne conducted the CA Technologies-sponsored study of 1300 senior IT leaders in financial services, healthcare, manufacturing, public sector and telecommunications in 21 countries around the world in May through July 2013. The study’s respondents assume IT executive, management, project lead or enterprise architect positions at enterprises with revenues of $100 million or more. For more information on the research and to download the whitepaper, visit here.

ABOUT Ram Varadarajan

Ram Varadarajan is General Manager, New Business Innovation, at CA Technologies.

Related Links:

www.ca.com

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Applications Outpacing BYOD as Top IT Mobility Priority

Successful enterprise mobility deployment goes beyond supporting Bring Your Own Device (BYOD), and requires specific strategies targeted at balanced servicing of customer, IT and employee needs, according to a new global study, TechInsights Report: Enterprise Mobility–It’s All About the Apps, from Vanson Bourne commissioned by CA Technologies.

The study surveyed 1,300 senior IT leaders worldwide and shows that while the benefits of mobility are well understood, concerns over security and privacy, multiple platform support, budget constraints and lack of appropriately skilled personnel are seen as the biggest obstacles to mobility adoption.

Nearly all (83 percent) of US respondents recognize a greater need for realizing business opportunities with mobility. Organizations that have been successful with their mobility initiatives have experienced anywhere from a 17 to 24 percent improvement in business in the form of increased revenue, faster time-to-market, improved competitive positioning, enhanced customer experience, better employee productivity and lower costs.

The report also reveals that external customer initiatives like secure application management are now outpacing internal BYOD projects on IT priority lists. It indicates customer-facing mobile initiatives are business-critical and need to be addressed with the same sense of urgency as internal efforts. Customer-facing initiatives are seen as means to better address customer demands and improve the customer experience and satisfaction overall.

Today, CIOs are under enormous pressures to address the rapid pace of technology change and evolution. Mobility has dramatically elevated the complexity of what is needed both for internal users and customer-facing systems. The potential of not complying with key regulations, inadvertent dissemination of corporate information, or negatively impacting brand reputation because of poor customer experience though a mobile application shopping experience, are just a few examples of risks faced by organizations that do not have an enterprise-wide mobility strategy.

Among the study’s specific findings:

Now it is about the apps

Traditional focus for IT has been on devices, but the real opportunity is to focus on mobile apps.

63 percent of respondents selected mobile apps for customers or employees as their number one priority (versus 37 percent for internal BYOD and managing employee devices).

Now it is about the customer

IT's mobility focus started with BYOD and satisfying their employees. Now, the demand is coming from the customers as well, and IT must address both.

The number one driver of mobility initiatives is increased demand from customers as reported by 42 percent of respondents. Others include improving the customer experience (33 percent) and improving customer support (26 percent).

Now IT must be proactive, not reactive

BYOD was all about IT reacting to demands from employee. Now, demand for mobile apps provides a new opportunity to drive new business initiatives.

IT spending on mobility will increase 50 percent over three years.

Spending on mobility outside of IT will grow from 9 percent to 15 percent, making this another reason for IT to be proactive.

Security and privacy concerns remain important

Security and privacy concerns remain more important than ever—not just for securing devices, but for securing the apps.

More than one third of respondents cited security and privacy concerns as their number one challenge.

Enterprise mobility adopters have been experiencing real and measurable benefits

While challenges remain and investment is needed, there are real, quantifiable benefits to be achieved.

Respondents who have already achieved specific benefits report between 17 to 24 percent improvement in time-to-market, revenue, increased customer satisfaction, better employee productivity and retention/recruitment, and lower costs for BYOD programs.

Survey Methodology: Vanson Bourne conducted the CA Technologies-sponsored study of 1300 senior IT leaders in financial services, healthcare, manufacturing, public sector and telecommunications in 21 countries around the world in May through July 2013. The study’s respondents assume IT executive, management, project lead or enterprise architect positions at enterprises with revenues of $100 million or more. For more information on the research and to download the whitepaper, visit here.

ABOUT Ram Varadarajan

Ram Varadarajan is General Manager, New Business Innovation, at CA Technologies.

Related Links:

www.ca.com

Hot Topics

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Industry experts offer predictions on how AI will evolve and impact technology and business in 2025. Part 3 covers AI's impact on employees and their roles ...

Industry experts offer predictions on how AI will evolve and impact technology and business in 2025. Part 2 covers the challenges presented by AI, as well as solutions to those problems ...

In the final part of APMdigest's 2025 Predictions Series, industry experts offer predictions on how AI will evolve and impact technology and business in 2025 ...

E-commerce is set to skyrocket with a 9% rise over the next few years ... To thrive in this competitive environment, retailers must identify digital resilience as their top priority. In a world where savvy shoppers expect 24/7 access to online deals and experiences, any unexpected downtime to digital services can lead to significant financial losses, damage to brand reputation, abandoned carts with designer shoes, and additional issues ...

Efficiency is a highly-desirable objective in business ... We're seeing this scenario play out in enterprises around the world as they continue to struggle with infrastructures and remote work models with an eye toward operational efficiencies. In contrast to that goal, a recent Broadcom survey of global IT and network professionals found widespread adoption of these strategies is making the network more complex and hampering observability, leading to uptime, performance and security issues. Let's look more closely at these challenges ...

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The 2025 Catchpoint SRE Report dives into the forces transforming the SRE landscape, exploring both the challenges and opportunities ahead. Let's break down the key findings and what they mean for SRE professionals and the businesses relying on them ...

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The pressure on IT teams has never been greater. As data environments grow increasingly complex, resource shortages are emerging as a major obstacle for IT leaders striving to meet the demands of modern infrastructure management ... According to DataStrike's newly released 2025 Data Infrastructure Survey Report, more than half (54%) of IT leaders cite resource limitations as a top challenge, highlighting a growing trend toward outsourcing as a solution ...

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