Applications Outpacing BYOD as Top IT Mobility Priority
November 26, 2013
Ram Varadarajan
Share this

Successful enterprise mobility deployment goes beyond supporting Bring Your Own Device (BYOD), and requires specific strategies targeted at balanced servicing of customer, IT and employee needs, according to a new global study, TechInsights Report: Enterprise Mobility–It’s All About the Apps, from Vanson Bourne commissioned by CA Technologies.

The study surveyed 1,300 senior IT leaders worldwide and shows that while the benefits of mobility are well understood, concerns over security and privacy, multiple platform support, budget constraints and lack of appropriately skilled personnel are seen as the biggest obstacles to mobility adoption.

Nearly all (83 percent) of US respondents recognize a greater need for realizing business opportunities with mobility. Organizations that have been successful with their mobility initiatives have experienced anywhere from a 17 to 24 percent improvement in business in the form of increased revenue, faster time-to-market, improved competitive positioning, enhanced customer experience, better employee productivity and lower costs.

The report also reveals that external customer initiatives like secure application management are now outpacing internal BYOD projects on IT priority lists. It indicates customer-facing mobile initiatives are business-critical and need to be addressed with the same sense of urgency as internal efforts. Customer-facing initiatives are seen as means to better address customer demands and improve the customer experience and satisfaction overall.

Today, CIOs are under enormous pressures to address the rapid pace of technology change and evolution. Mobility has dramatically elevated the complexity of what is needed both for internal users and customer-facing systems. The potential of not complying with key regulations, inadvertent dissemination of corporate information, or negatively impacting brand reputation because of poor customer experience though a mobile application shopping experience, are just a few examples of risks faced by organizations that do not have an enterprise-wide mobility strategy.

Among the study’s specific findings:

Now it is about the apps

Traditional focus for IT has been on devices, but the real opportunity is to focus on mobile apps.

63 percent of respondents selected mobile apps for customers or employees as their number one priority (versus 37 percent for internal BYOD and managing employee devices).

Now it is about the customer

IT's mobility focus started with BYOD and satisfying their employees. Now, the demand is coming from the customers as well, and IT must address both.

The number one driver of mobility initiatives is increased demand from customers as reported by 42 percent of respondents. Others include improving the customer experience (33 percent) and improving customer support (26 percent).

Now IT must be proactive, not reactive

BYOD was all about IT reacting to demands from employee. Now, demand for mobile apps provides a new opportunity to drive new business initiatives.

IT spending on mobility will increase 50 percent over three years.

Spending on mobility outside of IT will grow from 9 percent to 15 percent, making this another reason for IT to be proactive.

Security and privacy concerns remain important

Security and privacy concerns remain more important than ever—not just for securing devices, but for securing the apps.

More than one third of respondents cited security and privacy concerns as their number one challenge.

Enterprise mobility adopters have been experiencing real and measurable benefits

While challenges remain and investment is needed, there are real, quantifiable benefits to be achieved.

Respondents who have already achieved specific benefits report between 17 to 24 percent improvement in time-to-market, revenue, increased customer satisfaction, better employee productivity and retention/recruitment, and lower costs for BYOD programs.

Survey Methodology: Vanson Bourne conducted the CA Technologies-sponsored study of 1300 senior IT leaders in financial services, healthcare, manufacturing, public sector and telecommunications in 21 countries around the world in May through July 2013. The study’s respondents assume IT executive, management, project lead or enterprise architect positions at enterprises with revenues of $100 million or more. For more information on the research and to download the whitepaper, visit here.

ABOUT Ram Varadarajan

Ram Varadarajan is General Manager, New Business Innovation, at CA Technologies.

Related Links:

www.ca.com

Share this

The Latest

December 11, 2019

As the New Year approaches, it is time for APMdigest's 10th annual list of Application Performance Management (APM) predictions. Industry experts offer thoughtful, insightful, and often controversial predictions on how APM and related technologies will evolve and impact business in 2020 ...

December 10, 2019

Enterprises with services operating in the cloud are overspending by millions due to inefficiencies with their apps and runtime environments, according to a poll conducted by Lead to Market, and commissioned by Opsani. 69 Percent of respondents report regularly overspending on their cloud budget by 25 percent or more, leading to a loss of millions on unnecessary cloud spend ...

December 09, 2019

For IT professionals responsible for upgrading users to Windows 10, it's crunch time. End of regular support for Windows 7 is nearly here (January 14, 2020) but as many as 59% say that only a portion of their users have been migrated to Windows 10 ...

December 05, 2019

Application performance monitoring (APM) has become one of the key strategies adopted by IT teams and application owners in today’s era of digital business services. Application downtime has always been considered adverse to business productivity. But in today’s digital economy, what is becoming equally dreadful is application slowdown. When an application is slow, the end user’s experience accessing the application is negatively affected leaving a dent on the business in terms of commercial loss and brand damage ...

December 04, 2019

Useful digital transformation means altering or designing new business processes, and implementing them via the people and technology changes needed to support these new business processes ...

December 03, 2019
The word "digital" is today thrown around in word and phrase like rice at a wedding and never do two utterances thereof have the same meaning. Common phrases like "digital skills" and "digital transformation" are explained in 101 different ways. The outcome of this is a predictable cycle of confusion, especially at business management level where often the answer to business issues is "more technology" ...
December 02, 2019

xMatters recently released the results of its Incident Management in the Age of Customer-Centricity research study to better understand the range of various incident management practices and how the increased focus on customer experience has caused roles across an organization to evolve. Findings highlight the ongoing challenges organizations face as they continue to introduce and rapidly evolve digital services ...

November 26, 2019

The new App Attention Index Report from AppDynamics finds that consumers are using an average 32 digital services every day — more than four times as many as they realize. What's more, their use of digital services has evolved from a conscious decision to carry around a device and use it for a specific task, to an unconscious and automated behavior — a digital reflex. So what does all this mean for the IT teams driving application performance on the backend? Bottom line: delivering seamless and world-class digital experiences is critical if businesses want to stay relevant and ensure long-term customer loyalty. Here are some key considerations for IT leaders and developers to consider ...

November 25, 2019

Through the adoption of agile technologies, financial firms can begin to use software to both operate more effectively and be faster to market with improvements for customer experiences. Making sure there is the necessary software in place to give customers frictionless everyday activities, like remote deposits, business overdraft services and wealth management, is key for a positive customer experience ...

November 21, 2019

For the past two years, Couchbase has been digging into enterprises' digital strategies. Can they deliver the experiences and services their end-users need? What pressure are they under to innovate and succeed? And what is driving investments in new technologies? ...