Aternity announced Aternity User Journey Intelligence, expanding its digital experience management (DEM) solution into customer service management.
Aternity User Journey Intelligence provides contextualized visibility and actionable insights into user journeys across complex web environments, enabling organizations to improve user satisfaction, drive revenue, and optimize the customer and employee digital experience.
Aternity is now positioned to provide digital experience insights across the entire user journey – from customer interactions with the company website to business-critical applications for employees serving customers.
Aternity is also announcing support for OpenTelemetry. With out-of-the-box OpenTelemetry support, Aternity is enabling its customers to deliver a seamless digital experience for every application delivered over multi-cloud or multi-app environments. Aternity distributed tracing supports cloud-native observability at scale, by capturing and storing every transaction in the context of a user’s business activity, without sampling, and associating it to the performance of the underlying microservices architecture.
Aternity User Journey Intelligence is powered by new synthetic transaction monitoring and Real User Monitoring (RUM) capabilities. When combined with support for OpenTelemetry and Aternity distributed tracing, Aternity User Journey Intelligence provides customers with a complete view of the business impact of the customer and employee digital experience by correlating user journey analytics with performance data of every transaction across all environments.
With User Journey Intelligence, Aternity customers can now:
- Analyze the Business Impact of the Digital Experience – Track the digital experience of every user throughout their journey across the website and associate performance to revenue, conversion rate, and abandonment rate.
- Optimize Web Page Performance with Detailed Diagnostics – Visualize and fine-tune the loading order of first and third-party JavaScript content with Real User Monitoring (RUM).
- Proactively Identify and Resolve Issues – Leverage synthetic monitoring to identify and fix problems before customers notice.
- Reduce Incident Resolution Times Across any Hybrid Cloud or SaaS Environment – Embed observability with Jaeger, Zipkin, or any other OpenTelemetry standards-based approach, for advanced AI-powered root cause analysis across billions of transactions a day without sacrificing data completeness, granularity, or depth.
"Aternity User Intelligence provides Aternity customers with the unique ability to manage the digital experience of both employees and customers in a single platform without compromise," said P.J. Malloy, CTO, Aternity. "By incorporating synthetic transaction monitoring, Real User Monitoring, and OpenTelemetry, Aternity is changing the way enterprises can approach Digital Experience Management by unifying the digital experience."
The Latest
In MEAN TIME TO INSIGHT Episode 5, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the network source of truth ...
A vast majority (89%) of organizations have rapidly expanded their technology in the past few years and three quarters (76%) say it's brought with it increased "chaos" that they have to manage, according to Situation Report 2024: Managing Technology Chaos from Software AG ...
In 2024 the number one challenge facing IT teams is a lack of skilled workers, and many are turning to automation as an answer, according to IT Trends: 2024 Industry Report ...
Organizations are continuing to embrace multicloud environments and cloud-native architectures to enable rapid transformation and deliver secure innovation. However, despite the speed, scale, and agility enabled by these modern cloud ecosystems, organizations are struggling to manage the explosion of data they create, according to The state of observability 2024: Overcoming complexity through AI-driven analytics and automation strategies, a report from Dynatrace ...
Organizations recognize the value of observability, but only 10% of them are actually practicing full observability of their applications and infrastructure. This is among the key findings from the recently completed Logz.io 2024 Observability Pulse Survey and Report ...
Businesses must adopt a comprehensive Internet Performance Monitoring (IPM) strategy, says Enterprise Management Associates (EMA), a leading IT analyst research firm. This strategy is crucial to bridge the significant observability gap within today's complex IT infrastructures. The recommendation is particularly timely, given that 99% of enterprises are expanding their use of the Internet as a primary connectivity conduit while facing challenges due to the inefficiency of multiple, disjointed monitoring tools, according to Modern Enterprises Must Boost Observability with Internet Performance Monitoring, a new report from EMA and Catchpoint ...
Choosing the right approach is critical with cloud monitoring in hybrid environments. Otherwise, you may drive up costs with features you don’t need and risk diminishing the visibility of your on-premises IT ...
Consumers ranked the marketing strategies and missteps that most significantly impact brand trust, which 73% say is their biggest motivator to share first-party data, according to The Rules of the Marketing Game, a 2023 report from Pantheon ...
Digital experience monitoring is the practice of monitoring and analyzing the complete digital user journey of your applications, websites, APIs, and other digital services. It involves tracking the performance of your web application from the perspective of the end user, providing detailed insights on user experience, app performance, and customer satisfaction ...
