Aternity announced Aternity User Journey Intelligence, expanding its digital experience management (DEM) solution into customer service management.
Aternity User Journey Intelligence provides contextualized visibility and actionable insights into user journeys across complex web environments, enabling organizations to improve user satisfaction, drive revenue, and optimize the customer and employee digital experience.
Aternity is now positioned to provide digital experience insights across the entire user journey – from customer interactions with the company website to business-critical applications for employees serving customers.
Aternity is also announcing support for OpenTelemetry. With out-of-the-box OpenTelemetry support, Aternity is enabling its customers to deliver a seamless digital experience for every application delivered over multi-cloud or multi-app environments. Aternity distributed tracing supports cloud-native observability at scale, by capturing and storing every transaction in the context of a user’s business activity, without sampling, and associating it to the performance of the underlying microservices architecture.
Aternity User Journey Intelligence is powered by new synthetic transaction monitoring and Real User Monitoring (RUM) capabilities. When combined with support for OpenTelemetry and Aternity distributed tracing, Aternity User Journey Intelligence provides customers with a complete view of the business impact of the customer and employee digital experience by correlating user journey analytics with performance data of every transaction across all environments.
With User Journey Intelligence, Aternity customers can now:
- Analyze the Business Impact of the Digital Experience – Track the digital experience of every user throughout their journey across the website and associate performance to revenue, conversion rate, and abandonment rate.
- Optimize Web Page Performance with Detailed Diagnostics – Visualize and fine-tune the loading order of first and third-party JavaScript content with Real User Monitoring (RUM).
- Proactively Identify and Resolve Issues – Leverage synthetic monitoring to identify and fix problems before customers notice.
- Reduce Incident Resolution Times Across any Hybrid Cloud or SaaS Environment – Embed observability with Jaeger, Zipkin, or any other OpenTelemetry standards-based approach, for advanced AI-powered root cause analysis across billions of transactions a day without sacrificing data completeness, granularity, or depth.
"Aternity User Intelligence provides Aternity customers with the unique ability to manage the digital experience of both employees and customers in a single platform without compromise," said P.J. Malloy, CTO, Aternity. "By incorporating synthetic transaction monitoring, Real User Monitoring, and OpenTelemetry, Aternity is changing the way enterprises can approach Digital Experience Management by unifying the digital experience."
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