Big Data Analytics Taking Too Long, Study Says
October 22, 2012
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Amid all the hype, few companies are able to apply analytics to Big Data for competitive advantage, because of the time and costs associated with traditional approaches to analytics, according to a Big Data Analytics study by OpTier.

Key Findings:

- Despite all the hype about social media, the majority of Big Data resides within the four walls of a company’s data center.

- Companies are not gaining a business advantage from their Big Data because it is distributed across many silos and lacks the context and uniformity necessary to allow analysts to quickly leverage it.

- A huge bottleneck to Analytics is the Data Preparation phase, which accounts for 30-60% of the time spent in analytics, because data is saved without context.

- The companies surveyed that have a Big Data Analytics solution in place spent 2-3 years setting up their data warehouses, and spend a minimum of 2-3 months each time a new data set is incorporated.

- There are three alternatives companies use today to perform analytics: 1) Traditional statistical modeling of data relationships; 2) Re-writing applications and re-building from the ground up; 3) Capturing transaction in context at the time of execution. The first two are time-consuming and cost-prohibitive (only the largest enterprises can afford these).

- Companies surveyed agree that context would dramatically accelerate Analytics because they would be able to reduce the time and cost spent on analytics by 50-90%.

- Companies reported that the ability to understand the value and/or cost of servicing each individual customer would be extremely valuable.

“Analytics have emerged as the fastest growing segment of IT budgets, but what’s missing today from Big Data analytics? In a word, it’s context!” said Andy Wild, president of OpTier. “Today’s leading companies are struggling to take advantage of the volume and variety of data available within the four walls of the enterprise. By rethinking the way they analyze Big Data and capturing transactions that are already in context, CIOs can fundamentally change the economics and process of analyzing Big Data – saving 50% of time spent and cost."

"Companies worldwide are anticipating the value in analyzing their Big Data, but many do not have an efficient process in place to effectively take advantage of the data," said Professor Russell Walker at the Kellogg School of Management. "Based on the research conducted, a common theme that emerged was the need for a faster way to get meaningful business value - such as the interrelationships between various data sets - out of their Big Data. Contextual data is key to drive business growth."

About the Study

Jacques Takou Tuh, an MBA student at the Kellogg School of Management and Adam Kanouse, CIO of OpTier, conducted primary research with business executives at Global 250 companies. Based on one-on-one interviews and focus groups spanning industries including Financial Services, Healthcare, Media & Entertainment, Retail and Telecommunications, these findings are summarized in a research paper titled Making Big Data Analytics Fast and Easy.

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