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Big Data Trends to Watch in 2017

Ovum predicts machine learning will be the big disruptor
Tony Baer

Big data continues to be the fastest-growing segment of the information management software market. New findings released by Ovum estimate that the big data market will grow from $1.7bn in 2016 to $9.4bn by 2020, comprising 10% of the overall market for information management tooling.

Ovum’s 2017 Trends to Watch: Big Data report highlights that while the breakout use case for big data in 2017 will be streaming, machine learning will be the factor that disrupts the landscape the most.

Key 2017 trends:

■ Machine learning will be the biggest disruptor for big data analytics in 2017.

■ Making data science a team sport will become a top priority.

■ IoT use cases will push real-time streaming analytics to the front burner.

■ The cloud will sharpen Hadoop-Spark “co-opetition.”

■ Security and data preparation will drive data lake governance.

Under the covers, machine learning is already becoming ubiquitous as it is embedded in many services that consumers take for granted. Increasingly, machine learning is becoming embedded in enterprise software and tooling for integrating and preparing data. Machine learning is placing a stress on enterprises to make data science a team sport; a big area for growth in 2017 will be solutions that spur collaboration, so the models and hypotheses that data scientists develop do not get bottled up on their desktops.

Fastest-Growing Use Case: Real-Time Streaming

While machine learning continues to grab the headlines, real-time streaming will become the fastest-growing use case.

A perfect storm has transformed real-time streaming from a niche technology to one with broad, cross-industry appeal. Open source technology has lowered barriers to entry for both technology providers and customers; scalable commodity infrastructure has made the processing of large torrents of real-time data in motion economically and technically feasible.

The explosion in bandwidth and smart-sensor technology has opened up use cases ranging from location-based marketing to health and safety, intrusion detection, and predictive maintenance, appealing to a broad cross section of industries.

Underscoring and enabling the growth of big data is the growing predominance of cloud computing as the default path to deployment.

Cloud Dominates Big Data

Within the next 24 months, Ovum expects that the cloud will pass the halfway mark to dominate new big data deployments.

Big data has emerged from its infancy to transition from buzzword to urgency for enterprises across all major sectors. The growing pains are being abetted by machine learning, which will lower barriers to adoption of big data-enabled analytics and solutions, and the growing dominance of the cloud, which will ease deployment hurdles.

Tony Baer is Principal Analyst for Information Management at Ovum.

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Like most digital transformation shifts, organizations often prioritize productivity and leave security and observability to keep pace. This usually translates to both the mass implementation of new technology and fragmented monitoring and observability (M&O) tooling. In the era of AI and varied cloud architecture, a disparate observability function can be dangerous. IT teams will lack a complete picture of their IT environment, making it harder to diagnose issues while slowing down mean time to resolve (MTTR). In fact, according to recent data from the SolarWinds State of Monitoring & Observability Report, 77% of IT personnel said the lack of visibility across their on-prem and cloud architecture was an issue ...

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Big Data Trends to Watch in 2017

Ovum predicts machine learning will be the big disruptor
Tony Baer

Big data continues to be the fastest-growing segment of the information management software market. New findings released by Ovum estimate that the big data market will grow from $1.7bn in 2016 to $9.4bn by 2020, comprising 10% of the overall market for information management tooling.

Ovum’s 2017 Trends to Watch: Big Data report highlights that while the breakout use case for big data in 2017 will be streaming, machine learning will be the factor that disrupts the landscape the most.

Key 2017 trends:

■ Machine learning will be the biggest disruptor for big data analytics in 2017.

■ Making data science a team sport will become a top priority.

■ IoT use cases will push real-time streaming analytics to the front burner.

■ The cloud will sharpen Hadoop-Spark “co-opetition.”

■ Security and data preparation will drive data lake governance.

Under the covers, machine learning is already becoming ubiquitous as it is embedded in many services that consumers take for granted. Increasingly, machine learning is becoming embedded in enterprise software and tooling for integrating and preparing data. Machine learning is placing a stress on enterprises to make data science a team sport; a big area for growth in 2017 will be solutions that spur collaboration, so the models and hypotheses that data scientists develop do not get bottled up on their desktops.

Fastest-Growing Use Case: Real-Time Streaming

While machine learning continues to grab the headlines, real-time streaming will become the fastest-growing use case.

A perfect storm has transformed real-time streaming from a niche technology to one with broad, cross-industry appeal. Open source technology has lowered barriers to entry for both technology providers and customers; scalable commodity infrastructure has made the processing of large torrents of real-time data in motion economically and technically feasible.

The explosion in bandwidth and smart-sensor technology has opened up use cases ranging from location-based marketing to health and safety, intrusion detection, and predictive maintenance, appealing to a broad cross section of industries.

Underscoring and enabling the growth of big data is the growing predominance of cloud computing as the default path to deployment.

Cloud Dominates Big Data

Within the next 24 months, Ovum expects that the cloud will pass the halfway mark to dominate new big data deployments.

Big data has emerged from its infancy to transition from buzzword to urgency for enterprises across all major sectors. The growing pains are being abetted by machine learning, which will lower barriers to adoption of big data-enabled analytics and solutions, and the growing dominance of the cloud, which will ease deployment hurdles.

Tony Baer is Principal Analyst for Information Management at Ovum.

Hot Topics

The Latest

In live financial environments, capital markets software cannot pause for rebuilds. New capabilities are introduced as stacked technology layers to meet evolving demands while systems remain active, data keeps moving, and controls stay intact. AI is no exception, and its opportunities are significant: accelerated decision cycles, compressed manual workflows, and more effective operations across complex environments. The constraint isn't the models themselves, but the architectural environments they enter ...

Like most digital transformation shifts, organizations often prioritize productivity and leave security and observability to keep pace. This usually translates to both the mass implementation of new technology and fragmented monitoring and observability (M&O) tooling. In the era of AI and varied cloud architecture, a disparate observability function can be dangerous. IT teams will lack a complete picture of their IT environment, making it harder to diagnose issues while slowing down mean time to resolve (MTTR). In fact, according to recent data from the SolarWinds State of Monitoring & Observability Report, 77% of IT personnel said the lack of visibility across their on-prem and cloud architecture was an issue ...

In MEAN TIME TO INSIGHT Episode 23, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the NetOps labor shortage ... 

Technology management is evolving, and in turn, so is the scope of FinOps. The FinOps Foundation recently updated their mission statement from "advancing the people who manage the value of cloud" to "advancing the people who manage the value of technology." This seemingly small change solidifies a larger evolution: FinOps practitioners have organically expanded to be focused on more than just cloud cost optimization. Today, FinOps teams are largely — and quickly — expanding their job descriptions, evolving into a critical function for managing the full value of technology ...

Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

The observability industry has an evolving relationship with AI. We're not skeptics, but it's clear that trust in AI must be earned ... In Grafana Labs' annual Observability Survey, 92% said they see real value in AI surfacing anomalies before they cause downtime. Another 91% endorsed AI for forecasting and root cause analysis. So while the demand is there, customers need it to be trustworthy, as the survey also found that the practitioners most enthusiastic about AI are also the most insistent on explainability ...

In the modern enterprise, the conversation around AI has moved past skepticism toward a stage of active adoption. According to our 2026 State of IT Trends Report: The Human Side of Autonomous AI, nearly 90% of IT professionals view AI as a net positive, and this optimism is well-founded. We are seeing agentic AI move beyond simple automation to actively streamlining complex data insights and eliminating the manual toil that has long hindered innovation. However, as we integrate these autonomous agents into our ecosystems, the fundamental DNA of the IT role is evolving ...

AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.