Blue Triangle introduced VitalScope™, a tool for improving Core Web Vitals (CWV), Google user experience and organic site traffic.
The VitalScope™ feature within Blue Triangle's Continuous Experience Optimization platform helps online and omnichannel businesses turn their real user digital experience data and Google's CWV recommendations into actionable fixes.
Blue Triangle followed the published guidance of the Google Developer Relations team to develop a tool to quickly improve CWV scores to achieve consistent results. VitalScope™ provides a debugging blueprint for correcting hidden problems compromising performance that have the largest impact on your site, so teams can effectively optimize scores and user experience.
"We took the guidance from Google and built it into a tool that, in effect, puts your Core Web Vitals under a microscope to discover why scores are dropping and tells you exactly how to fix them for greater bottom-line results," said Blue Triangle CEO Lance Ullom. "Our customers are always looking for ways to reduce friction and provide a better experience. So, VitalScope was a lightbulb moment to get even more actionable insights from their RUM (Real User Monitoring) data."
VitalScope™ allows product teams to take deep dives beneath CWV scores, providing detailed information for each metric. It identifies every element contributing to a bad score, so DevOps knows what to fix. This new feature within Blue Triangle's platform helps websites capture and analyze this specific data in the context of what Google is looking at.
"Every marketer knows it's a big deal if any of your Core Web Vitals drop. The challenge has been understanding why and how to partner with dev resources to fix problems," said Chuck Moxley, global head of marketing at Blue Triangle. "VitalScope provides the missing piece that enables marketing, digital business teams and DevOps to work together to maintain healthy scores and Google search ranking."
VitalScope is available now to Blue Triangle customers.
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