Blue Triangle has revamped its Digital Experience Optimization (DEO) platform and introduced new capabilities, making it faster and easier for customers to find issues impacting revenue.
The platform’s improved interface displays customer analytics in real-time and reduces the number of steps needed to drill-down into specific marketing and performance-related challenges.
In addition to speed and usability enhancements, Blue Triangle introduced new capabilities within their platform, including:
- Exit Rate Analysis: Identifies where shoppers exit and determines if a high exit rate is a result of slow page speed.
- Campaign Analytics: Automatically detects a campaign and tracks its success in real time.
- “What’s Changed?” Report: Compares performance metrics and aggregate performance waterfalls side-by-side.
- Enhanced Filtering: Breaks out analytics by traffic source and medium, new vs return visitors, converted vs non-converted visitors, and more.
“The revamping of our platform is a gamechanger,” said Blue Triangle CEO Lance Ullom. “Our customers are enjoying fast speeds and an improved UI, and the new capabilities are helping them optimize digital experience quickly and efficiently.”
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