Compuware Releases 2011 Holiday Report on Web and Mobile Performance
January 13, 2012
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Compuware Corporation has published a report that analyzed online shoppers' estimated satisfaction with web and mobile site performance of the top 50 US online retailers for the 2011 holiday season (November 21 through December 25).

The report analysis is based on Compuware Gomez Performance Satisfaction Index data, which used the Apdex methodology to estimate user satisfaction with retailers' Web and mobile site performance.

The report revealed that 92 percent of the top retailers saw their users' estimated satisfaction with web and mobile performance decline during the critical online shopping period compared to non-holiday baseline levels.

Compuware's analysis also found that while retailers were prepared for the increase of shoppers using smartphones and other devices for the Black Friday through Cyber Monday period, they did not sustain that performance for the remainder of the season.

"Compuware's analysis revealed that the majority of retailer's sites measured didn't meet the performance satisfaction demands of shoppers during this critical online shopping period, with many retailers' GPSI scores falling well below non-holiday baseline levels," said Jonathan Ranger, Gomez Benchmark Practice Director at Compuware.

"As retailers conduct their post-holiday season evaluations, another key take away should be if your website isn't mobile-ready, you're missing a huge — and ever-growing — opportunity."

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